Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. While customers come to browse the physical shelf, your digital shelf goes to the customer.

Telecommunications 227

Telecommunications eCommerce Platforms Games eCommerce 227

Retail TouchPoints

MAY 23, 2023

consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important to stay up to date with the latest trends to remain competitive. Digital marketing is a constantly evolving field — and new trends often emerge due to changes in consumer behavior and technology.

Marketing 254

Marketing Multichannel Social Media Subscription 254

Retail TouchPoints

MAY 21, 2024

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors.

Payment Services 231

Payment Services Retail Supplies Operations 231

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities.

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. ” However, some alternative wine segments are seeing growth with younger demographics. How can your wine brand stand out among thousands of competitors?

Marketing 305

Marketing Omnichannel Channel Social Media 305

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Every initiative that aims to support acquisition and retention should be grounded in empirical rationality and statistical significance.”

POS 241

POS Channel B2C Social Media 241

Retail TouchPoints

MAY 1, 2024

Retail is in the midst of a significant transformation. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. Over half of U.S. Over half of U.S. Scent is a particularly impactful sense, influencing mood, concentration and memory recall.

Technology 280

Technology Arts Payments Customer Loyalty 280

Retail TouchPoints

FEBRUARY 13, 2024

These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes. A Consumer-Run Ecommerce World According to eMarketer , this year’s global ecommerce market is expected to total $6.3

Consumer 271

Consumer eCommerce Supplies Technology 271

Retail TouchPoints

APRIL 20, 2023

In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and retailers looking to engage with consumers across the open web. This determines the sales lift generated by the specific marketing activities that drove the results and will ultimately lead to improved marketing effectiveness.

Channel 250

Channel Marketing Mobile Consumer 250

Retail TouchPoints

JUNE 13, 2023

Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change in the industry means that such transformations need to occur in all areas of the enterprise, from product design to planning and supply chain.

Supplies 222

Supplies Customer Experience Technology Omnichannel 222

Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ heated concerns.

Channel 246

Channel Accessories eCommerce Consumer 246

Retail TouchPoints

AUGUST 13, 2021

HBC will separate Hudson’s Bay into distinct brick-and-mortar and ecommerce businesses in an effort to accelerate the brand’s digital-first transformation. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 297

eCommerce Operations Customer Experience Omnichannel 297

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 280

Marketing Customer Loyalty Customer Experience Supplies 280

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil.

Payments 277

Payments Omnichannel Payment Services Consumer 277

Retail TouchPoints

MARCH 28, 2023

Alibaba Group is undergoing the most significant restructure in its 24-year history with plans to split the company into six groups, each of which will have its own leadership team and financial structure. At 24 years of age, Alibaba is welcoming a new opportunity for growth.” com and other businesses.

Other 253

Other Management Marketing eCommerce 253

Retail TouchPoints

JULY 18, 2023

The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but investors are now going back to the fundamentals and targeting companies with evidence of economic success. For others, it is necessary for survival. These types of synergies can be extremely valuable.

Customer 197

Customer Specialty Retailers Supplies Banking 197

Retail TouchPoints

AUGUST 23, 2023

In recent years, we’ve seen retailers get creative with how they position and style mannequins, but they are missing a digital injection to make them future-fit and aligned with how today’s tech-savvy consumers are shopping ,” said Simon Hathaway, Group Managing Director, EMEA, at Outform in an interview with Retail TouchPoints. “We

Apparel 234

Apparel Accessories Omnichannel Consumer 234

Wiser

DECEMBER 18, 2023

Prioritizing your digital share of shelf is paramount if you want to get ahead in the eCommerce space. This critical metric, reliant on online product visibility and positioning, holds significant sway over brand awareness, customer preference, and ultimately, sales performance. Why is DSOS critical for online retailers?

Online Retail 139

Online Retail Information Improvements Management 139

Retail TouchPoints

JANUARY 27, 2023

This diverse group of influential men from the worlds of sports, entertainment, business and activism will promote the digital luxury platform’s marketing campaigns and product launches, create custom content for Saks’ digital channels, and attend and host both virtual and in-person events.

Fashion 272

Fashion Events Recommendation Channel 272

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. A critical area of focus is transforming their business into more profitable omnichannel platforms. In 2019, it declined to 6.7% in 2022 amidst the pandemic.

Retail 238

Retail Shipping Costs eCommerce Consumer 238

Retail TouchPoints

MARCH 18, 2022

In the world of digital consumerism, non-fungible tokens or NFT technology is still a relatively new trend. Even though it has not been around for very long, it’s created such a long-lasting impact in its short lifespan that it will be transformative for the ecommerce market in the years to come. The Impact of NFTs on Brands.

Marketing 263

Marketing Arts Games Fashion 263

Wiser

OCTOBER 11, 2023

Choosing the right eCommerce business model can significantly impact a brand’s success, and it requires a comprehensive understanding of each model’s nuances. The chosen model should align with the brand’s long-term growth strategy and customer satisfaction objectives.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

JANUARY 4, 2024

“Culture, communities and conversations live on TikTok and this offers brands an opportunity to deeply connect with their audiences,” said Sofia Hernandez, Global Head of Business Marketing at TikTok in a statement. The #TikTokFitness Powered by Peloton hub will be available in the U.S., UK and Canada. Launched in the U.S.

Social Media 241

Social Media Apparel Clothing Information 241

365 Retail

MAY 22, 2024

Marks & Spencer (M&S) has released its financial results for the 52 weeks ending 30 March 2024, demonstrating a notable recovery and growth across its business segments. The company reported a significant increase in revenue, driven by strong performances in both its food and clothing sectors. billion, a 9.9%

Payment Services 64

Payment Services Clothing Payments Supplies 64

Retail TouchPoints

APRIL 5, 2022

The agreement will help Bergdorf Goodman introduce its digital customer experience and curated offering to customers globally while integrating seamlessly with the New York City flagship store. luxury market is at a pivotal point,” said José Neves, Founder, Chairman and CEO of FARFETCH in a statement. I believe the U.S. Whilst the U.S.

Omnichannel 267

Omnichannel Customer Experience Technology Mobile 267

Retail TouchPoints

FEBRUARY 7, 2023

It seems retailers are finally upgrading their marketing technology stacks with this technology. It seems retailers are finally upgrading their marketing technology stacks with this technology. It was amazing to be back in NYC for NRF 2023, and this year’s event did not disappoint.

Retail 242

Retail POS Apparel Department Stores 242

365 Retail

FEBRUARY 23, 2024

Jijay Shen, General Manager, Europe, Alibaba.com Trading internationally is a key way to achieving growth, as it can significantly expand access to more customers and markets, diversity and spread business risk, and provide a platform for innovative ideas and new practices.

Beauty and Health 110

Beauty and Health Telecommunications B2B Hobbies 110

Retail TouchPoints

JULY 26, 2022

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. In fact, Salesforce has already predicted that the modest growth of the 2021 holiday shopping season could foreshadow this year , with Q1 data showing a 3% YoY decrease in global digital sales.

Shipping Costs 275

Shipping Costs Gifts Fulfillment Consumer 275

Retail TouchPoints

JANUARY 20, 2023

digital advertising channel after paid search and paid social campaigns. Even more impressive, eMarketer expects it to nearly double, from $31 billion in 2021 to more than $61 billion by the end of 2024, when it will account for almost 20% of digital advertising spend. COVID-19 has only improved the business case.

Retail 258

Retail Sporting Goods eCommerce Platforms Supplies 258

BigCommerce

OCTOBER 31, 2017

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. While you can peruse books and guides on how exactly to start a successful, long-term online store –– every entrepreneur every where has to start at the exact same place. Create a micro-niche site.

eCommerce 839

eCommerce Shipping Costs Beauty and Health B2B 839

Retail TouchPoints

JUNE 9, 2023

With sustainability set to continue its growth in influence in the industry, upscale retailers must be prepared — or miss out on this particular trend. These services allow customers to shop online and pick up their purchases at a physical location rather than having items shipped directly to their homes.

Supplies 221

Supplies Operations Shipping Costs Customer 221

Retail TouchPoints

OCTOBER 13, 2022

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Opening Brick-and-Mortar Stores Can Jumpstart DTC Growth.

Omnichannel 239

Omnichannel Consumer Outdoor Channel 239

Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. Read on to learn: What is retail media?

Retail 263

Retail Social Media Multi-channel Channel 263

Retail TouchPoints

FEBRUARY 1, 2024

Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the second half of 2024 presents significant challenges for anyone reliant on cookie-based tools for tracking, targeting and attribution. Consequently, traditional MTA will lose its efficacy.

Multi-channel 259

Multi-channel Workshop Channel Marketing 259

Retail TouchPoints

OCTOBER 6, 2022

But despite the rush, retailers still have multiple opportunities to maximize both in-store sales and online conversions. But despite the rush, retailers still have multiple opportunities to maximize both in-store sales and online conversions. Following are recaps of some of the most pertinent presentations.

Shipping Costs 238

Shipping Costs Payment Services Merchant Services Payments 238

Wiser

JANUARY 8, 2024

However, with the sheer volume of products and the rapid fluctuations in market trends, this can be an overwhelming task. Maintaining real-time pricing that aligns with market trends is a demanding and continuous effort. While essential to the retail operation, in-store price checks bring their own set of hurdles.

Operations 141

Operations Technology Mobile Customer Experience 141