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Positioning Your Store In A Crowded Market

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With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches.

How to sell car parts on eBay UK motors.

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You can sell all types of vehicles including cars, trucks and motorcycles, as well as their parts and accessories in the motors category on eBay UK motors. Vehicles, parts and accessories can be listed in the same formats as most other product categories.

Facebook Ads For Beginners

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Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%!

Finding Your Brand’s Tone Of Voice: Speaking to attract your tribe

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One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, style and messages it shares.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

What to sell on eBay in 2019

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The year is not quite over yet, but eBay expects net revenue between $2.85 billion and $2.89 billion for 2018. Whatever you want to sell on eBay, customers are there.

Frooition Launch New Minimal Theme For BigCommerce

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Of all the ways to make a living online, starting an e-commerce business is the simplest. Moreover, there’s long term growth potential for brands that present themselves well and capture customer interest. Anything that can be sold, sells online.

4 Ways e-commerce is Working its Way onto Facebook and Instagram

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According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later.

6 Factors That Consistently Contribute to Landing the Buy Box Across Marketplaces

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The buy box is a famous concept in the eCommerce industry. It highlights your listing and items over your competitors, in some cases even hiding them altogether. Marketplaces like Amazon, eBay, and Walmart combine similar listings.

5 features every eBay listing needs

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eBay has over 168 million active buyers and it’s growing daily. So how do you make your listings stand out from the crowd and convert to sales? Let’s run through the six key features every eBay listing needs to entice customers and convince them to buy. Quality Images.

5 Easy SEO Essentials For Your E-Commerce Site

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Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site.

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Growth Hacking For E-Commerce – Accelerating Sales With Reciprocity

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Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it’s a phrase that’s never monotone. There’s a natural energy to it’s quick simplicity. Growth – we all want that.

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Telling Your E-commerce Brand Story

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If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online.

4 Emails To Improve Your E-Commerce Turnover

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Email is one of the highest converting forms of e-commerce marketing. Every e-commerce business should be sending regular mails. If you haven’t already got one, you should make building your mailing list a priority. Following that, you should start to build your e-commerce email campaigns.

How to build a business selling private label products on Amazon

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There are three ways to sell on Amazon. Sell items you have manufactured. Resell items from other brands. Private label. Private label mans that you sell items made by other manufacturers, under your own brand name. This is one of the most lucrative and popular ways Amazon retailers do business.

What To Sell On Amazon

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Are you trying to decide what to sell on Amazon? With more than 3 billion products listed on Amazon worldwide, chances are that whatever you are thinking of selling, it’s already being sold on Amazon.

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Seller Stories: Bernard Savage – How to sell bespoke items on eBay

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Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience.

Taking Your E-Commerce Business Multi-Channel – Points Sellers Need To Consider

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Platform loyalty allows you to simplify your inventory and distribution process. But it also puts your business at risk. When all your sales on one platform, suspensions or account issues are costly. For example, if you only sell on Amazon, an account suspension could end your business. Also, no matter how successful any one marketplace is, it will never sell to 100% of customers. Retailers who sell on two separate online marketplaces see a 190% jump in revenue over those who sell in just one.

A Sellers Guide To Amazon Brand Registry

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Who Can join Amazon Brand Registry? Brand Registry is for sellers who are brand owners or manufacturers. It’s also open to distributors who have written permission from the brand owner to manage a specific product on Amazon.

Branding for automotive parts sellers

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Selling auto parts online, you’re operating in a growing but competitive market. Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work.

Using Buyer Personas To Find Your First Customers

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What’s a Buyer Persona? A buyer persona is a description of your ideal customer. They are the person you choose your stock for, knowing they will want every item. You write product descriptions to answer their questions and use social media to share content you know they’ll enjoy.

How To Increase Your eBay Sales

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With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on eBay.

An Introduction To Selling With Amazon FBA

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What is Amazon FBA? FBA means fulfilled by Amazon. With the Amazon FBA program, you choose what you want to sell, send it to Amazon, and they do the rest for you. It’s a model that is growing in popularity.

eBay Suspension: what causes it and how to recover

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eBay suspension is every seller’s worst nightmare. Suddenly locked out of a marketplace with 180 million active buyers, results can be devastating. Especially for a business still building itself online. So how can an honest, law-abiding eBay seller avoid suspension?

7 E-Commerce Niches Growing In 2019

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Setting up an online shop is now a painless process. You can sign up for a hosted store on a platform like Shopify or BigCommerce and apply a template design in minutes.

How to fast track past eBay seller limits.

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When you sign up for an eBay store , there will initially be eBay seller limits in place. Limits vary, but if you’re new to eBay your limits will probably be around 10 items and $500. Limiting sales for new sellers helps to keep eBay a trusted marketplace.

Why Competitors Are Not Your Enemies

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Every business owner knows who their competitors are. Even if you’re not watching them yourself, others won’t hesitate to point out to you what competitors are doing, asking if you have considered doing the same, or pointing to their perceived success and asking if it worries you.

An Introduction To Selling With Amazon FBA

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What is Amazon FBA? FBA means fulfilled by Amazon. With the Amazon FBA program, you choose what you want to sell, send it to Amazon, and they do the rest for you. It’s a model that is growing in popularity.

Mailchimp VS Klaviyo for Shopify

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Mailchimp is separating from Shopify. So, by May 12, any merchants using Mailchimp will need to switch to another mail service. Klaviyo is one of the most popular alternatives to Mailchimp right now.

Digital Branding Trends For 2019

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Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything.

Strategic Discounting For E-Commerce

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We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales.

10 Things to do before launching your Shopify store.

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You’ve signed up for your Shopify trial , set up social media accounts, chosen a designer, and now you’re just waiting for your store to go live so you can start selling. It’s an exciting time, but it should also be a busy one for you.

Goodstart Jones – Growing A Fashion Brand With eBay

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In 2013 Paul Jones started a business from his home, making bags. His personal mantra is “make a good start Jones” and so he named the business Goodstart Jones. And as starts go, this one certainly was good.

Marketing A BigCommerce Store in 2019 – 5 Most Effective Techniques

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Marketing a BigCommerce store, it’s always important to keep consistent branding. From your products to your customer service responses. Branding goes far beyond adding your logo to everything. But when marketing a BigCommerce store , it’s easy to get lost in the numbers and forget the importance of making a good first impression.

How to write Meta Descriptions for e-commerce

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You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO).

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How to create a social media style guide for your brand.

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Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff.

Building Trust Without Customer Reviews

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The opinions we find most compelling are always our own. This is true for you, and it’s true for your customers. It’s far easier to give people the information they need to reach their own opinions than it is to convince them to agree with your opinions. High performing e-commerce sites give customers the information they need to make confident buying decisions. In e-commerce, sharing customer reviews is one of the most effective ways to offer information.

E-Commerce Resolutions 2019

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It’s the start of a fresh new year! Time to reflect on the year just gone and plan for the successes of the coming months. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfilment, but let’s take a moment to focus on what you could do to improve your business. Even if you’ve already made personal resolutions, it’s not too late to make some resolutions for your e-commerce business.

How to Use Social Selling to Reach More Customers for your Shopify store

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Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care sit side by side, helping existing customers and reaching more relevant potential audience members. As a result, social selling is a massive source of conversions for many brands.

What Can We Learn From Social Media’s E-Commerce Gurus?

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There was a time when e-commerce was just selling things online. Those were simpler times. Today, searching #ecommerce on Twitter or Instagram will submerge you into a world of posts about drop shipping, flipping, and social selling. Social media has evolved retail beyond shop keeping. It’s now an aspirational route to financial freedom, and social media it teeming with e-commerce gurus, shouting about how to find the next hot trend and win big.