INDUSTRY INSIGHTS YOUR PEERS ARE READING
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. MORE
The opinions we find most compelling are always our own. This is true for you, and it’s true for your customers. It’s far easier to give people the information they need to reach their own opinions than it is to convince them to agree with your opinions. High performing e-commerce sites give customers the information they need to make confident buying decisions. In e-commerce, sharing customer reviews is one of the most effective ways to offer information. MORE
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”). MORE
The buy box is a famous concept in the eCommerce industry. It highlights your listing and items over your competitors, in some cases even hiding them altogether. Marketplaces like Amazon, eBay, and Walmart combine similar listings. MORE
Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality. MORE
What’s a Buyer Persona? A buyer persona is a description of your ideal customer. They are the person you choose your stock for, knowing they will want every item. You write product descriptions to answer their questions and use social media to share content you know they’ll enjoy. MORE
You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). MORE
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. MORE
If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It? MORE
279 
Amazon Prime has truly revolutionized the concept and expectation of shipping. Years ago “fast shipping” would have been considered a week or so. Now, thanks to Amazon Prime, consumers expect fast shipping to take just a couple of days. If consumers don’t see fast, free, or low-cost shipping, many of them will actually drop the items that they have in their cart. MORE
With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on eBay. MORE
The UK retail sector is unforgiving. High street sales recently suffered their biggest drop in 20 years, while online sales growth was forecast to decline to single digits for the first time this year. Critical Issues Retail Supply Chain Internet Retailing MORE
This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. MORE
It’s the start of a fresh new year! Time to reflect on the year just gone and plan for the successes of the coming months. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfilment, but let’s take a moment to focus on what you could do to improve your business. Even if you’ve already made personal resolutions, it’s not too late to make some resolutions for your e-commerce business. MORE
CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role. MORE
The year is not quite over yet, but eBay expects net revenue between $2.85 billion and $2.89 billion for 2018. Whatever you want to sell on eBay, customers are there. MORE
How To Lead The Most Important – and Perplexing — Corporate Domain by John R. Rymer and Jeffrey S. Hammond Summary What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business? MORE
Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. MORE
Finovate Europe is back in full swing, so we wanted to share our impressions of day one. Here are Benjamin’s thoughts: And some further reflections by Aurélie and myself. financial services MORE
Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i] i] One of the most anticipated games in […]. MORE
1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that the seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive. MORE
Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site. MORE
We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales. MORE
Brexit brings a wave of uncertainty and change to the UK business landscape, and since the day the UK voted to leave the EU, it’s been a whirlwind. Internet Retailing Critical Issues MORE
So you’ve decided you’re interested in dropshipping. You’ve done your research, you’re aware of the pitfalls, and you’ve chosen a product niche. Now all you need is to find a supplier. Manufacturers are able to offer you the cheapest price on goods, leaving you greater profit margins. For this reason, when looking for a dropshipping supplier, you should try to work with a manufacturer, if possible. MORE
Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. MORE
Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care sit side by side, helping existing customers and reaching more relevant potential audience members. As a result, social selling is a massive source of conversions for many brands. MORE
Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets. Internet Retailing Retail Supply Chain MORE
If you are looking to import Alibaba wholesale products from Asia, then this post will teach you how to use Alibaba the right way so you don’t get ripped off. But before you begin searching for Chinese suppliers, you need to be prepared. MORE
261 
I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. MORE
This is part 2 of my blog series on the future of CX measurement (part 1, part 3, and part 4). If you think of the app of ride-sharing giant Uber as an example of how to collect customer feedback, think again. For those who haven’t used it recently, here is how it works. After a [… MORE
You’ve signed up for your Shopify trial , set up social media accounts, chosen a designer, and now you’re just waiting for your store to go live so you can start selling. It’s an exciting time, but it should also be a busy one for you. MORE
After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. It was a great pleasure for me to host about 150 leaders in a unique venue, the Parc des Princes (PSG’s football stadium!!), MORE
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. MORE
Extra, extra! Read all about it! TOPO declares that“86% of account-based organizations report improved close rates and 80% say it is driving increased customer lifetime value!” MORE
Frooition
FEBRUARY 7, 2019
With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on eBay.
Frooition
NOVEMBER 27, 2018
Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site.
Frooition
JANUARY 31, 2019
You’ve signed up for your Shopify trial , set up social media accounts, chosen a designer, and now you’re just waiting for your store to go live so you can start selling. It’s an exciting time, but it should also be a busy one for you.
Frooition
DECEMBER 17, 2018
The year is not quite over yet, but eBay expects net revenue between $2.85 billion and $2.89 billion for 2018. Whatever you want to sell on eBay, customers are there.
Frooition
NOVEMBER 12, 2018
The buy box is a famous concept in the eCommerce industry. It highlights your listing and items over your competitors, in some cases even hiding them altogether. Marketplaces like Amazon, eBay, and Walmart combine similar listings.
Frooition
JANUARY 18, 2019
Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything.
|
Frooition
JANUARY 28, 2019
You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO).
Frooition
NOVEMBER 20, 2018
We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales.
Frooition
JANUARY 3, 2019
It’s the start of a fresh new year! Time to reflect on the year just gone and plan for the successes of the coming months. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfilment, but let’s take a moment to focus on what you could do to improve your business. Even if you’ve already made personal resolutions, it’s not too late to make some resolutions for your e-commerce business.
Frooition
JANUARY 10, 2019
Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care sit side by side, helping existing customers and reaching more relevant potential audience members. As a result, social selling is a massive source of conversions for many brands.
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Frooition
SEPTEMBER 25, 2018
The opinions we find most compelling are always our own. This is true for you, and it’s true for your customers. It’s far easier to give people the information they need to reach their own opinions than it is to convince them to agree with your opinions. High performing e-commerce sites give customers the information they need to make confident buying decisions. In e-commerce, sharing customer reviews is one of the most effective ways to offer information.
|
Frooition
DECEMBER 4, 2018
1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that the seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive.
Frooition
DECEMBER 10, 2018
So you’ve decided you’re interested in dropshipping. You’ve done your research, you’re aware of the pitfalls, and you’ve chosen a product niche. Now all you need is to find a supplier. Manufacturers are able to offer you the cheapest price on goods, leaving you greater profit margins. For this reason, when looking for a dropshipping supplier, you should try to work with a manufacturer, if possible.
Frooition
DECEMBER 24, 2018
Amazon Prime has truly revolutionized the concept and expectation of shipping. Years ago “fast shipping” would have been considered a week or so. Now, thanks to Amazon Prime, consumers expect fast shipping to take just a couple of days. If consumers don’t see fast, free, or low-cost shipping, many of them will actually drop the items that they have in their cart.
Retail Technology Review
FEBRUARY 5, 5700
Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets. Internet Retailing Retail Supply Chain
Retail Technology Review
FEBRUARY 5, 7380
Brexit brings a wave of uncertainty and change to the UK business landscape, and since the day the UK voted to leave the EU, it’s been a whirlwind. Internet Retailing Critical Issues
Retail Technology Review
DECEMBER 11, 3300
The UK retail sector is unforgiving. High street sales recently suffered their biggest drop in 20 years, while online sales growth was forecast to decline to single digits for the first time this year. Critical Issues Retail Supply Chain Internet Retailing
Forrester eCommerce
NOVEMBER 6, 2018
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).
Forrester eCommerce
AUGUST 14, 2018
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.
Forrester eCommerce
AUGUST 8, 2018
CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.
Forrester eCommerce
SEPTEMBER 25, 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.
Forrester eCommerce
SEPTEMBER 5, 2018
Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.
Forrester eCommerce
FEBRUARY 13, 2019
Extra, extra! Read all about it! TOPO declares that“86% of account-based organizations report improved close rates and 80% say it is driving increased customer lifetime value!”
Forrester eCommerce
FEBRUARY 12, 2019
Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality.
My Wife Quit Her Job
FEBRUARY 12, 2019
If you are looking to import Alibaba wholesale products from Asia, then this post will teach you how to use Alibaba the right way so you don’t get ripped off. But before you begin searching for Chinese suppliers, you need to be prepared.
Forrester eCommerce
FEBRUARY 8, 2019
If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It?
Forrester eCommerce
FEBRUARY 7, 2019
This is part 2 of my blog series on the future of CX measurement (part 1, part 3, and part 4). If you think of the app of ride-sharing giant Uber as an example of how to collect customer feedback, think again. For those who haven’t used it recently, here is how it works. After a […
Forrester eCommerce
FEBRUARY 12, 2019
Finovate Europe is back in full swing, so we wanted to share our impressions of day one. Here are Benjamin’s thoughts: And some further reflections by Aurélie and myself. financial services
Zaius
OCTOBER 31, 2017
This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.
Forrester eCommerce
FEBRUARY 11, 2019
After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. It was a great pleasure for me to host about 150 leaders in a unique venue, the Parc des Princes (PSG’s football stadium!!),
Forrester eCommerce
JANUARY 21, 2019
How To Lead The Most Important – and Perplexing — Corporate Domain by John R. Rymer and Jeffrey S. Hammond Summary What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business?
Forrester eCommerce
JANUARY 11, 2019
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.
Forrester eCommerce
FEBRUARY 1, 2019
Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i] i] One of the most anticipated games in […].
Forrester eCommerce
FEBRUARY 4, 2019
I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.
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