Expert insights. Personalized for you.
Frooition
AUGUST 26, 2022
The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter.
Frooition
MAY 14, 2021
Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross promotion and software for motors and motor parts sellers.
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Frooition
JULY 7, 2021
Are you cross selling on eBay to boost sales? As we mentioned in our 10 eBay essentials , cross promotion is a huge part of optimising listings. One of Frooition’s most powerful features is the dynamic cross promotion sections within every eBay product listing template.
Frooition
JUNE 24, 2021
eBay Promoted Listings. Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings , is now available to Frooition eBay customers within our eBay-certified Frooition software suite.
Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree
Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!
Frooition
JUNE 15, 2021
Direct Plants are a celebrated, eBay award winning, seller. They have built a hugely successful eBay business over the last 15 years.
Frooition
MAY 14, 2021
Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross promotion and software for motors and motor parts sellers.
Frooition
NOVEMBER 12, 2018
The buy box is a famous concept in the eCommerce industry. It highlights your listing and items over your competitors, in some cases even hiding them altogether. Marketplaces like Amazon, eBay, and Walmart combine similar listings. Sellers with the same product get stacked using algorithms surrounding price, seller ratings, customer satisfaction, and more.
Frooition
NOVEMBER 11, 2020
Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience.
Frooition
NOVEMBER 27, 2018
Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site. It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource.
Frooition
OCTOBER 12, 2020
Did you know that nearly 2/3rds of 7-figure ecommerce businesses saw their revenue either increase or stay the same since the global pandemic hit earlier this year? .
Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert
Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.
Frooition
OCTOBER 7, 2020
What is eBay SEO ? We know search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search.
Frooition
JUNE 11, 2019
You can sell all types of vehicles including cars, trucks and motorcycles, as well as their parts and accessories in the motors category on eBay UK motors. Vehicles, parts and accessories can be listed in the same formats as most other product categories. You can choose to list as an auction, buy it now or best offer. Should you sell car parts on eBay UK motors? Earlier this year, eBay UK motors merged with motors.co.uk. Listings now reach ten million unique car buyers.
Frooition
MAY 28, 2019
With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer. The audience they target. Overheads of traditional retail would make operating in a small niche unprofitable.
Frooition
MAY 20, 2019
Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are unsure how to get started, read on. Set up Facebook business manager. Firstly, if you don’t already have one, you should create a business page. Secondly, you need to set up your Business Manager account.
Frooition
MARCH 26, 2019
According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later. That makes social media one of the most effective and dominant channels for e-commerce right now.
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Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.
Frooition
MAY 23, 2019
One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, style and messages it shares. People will make decisions about your brand based on the tone it communicates with. It’s important because it can draw your audience closer or alienate them completely.
Frooition
APRIL 9, 2019
eBay has over 168 million active buyers and it’s growing daily. So how do you make your listings stand out from the crowd and convert to sales? Let’s run through the six key features every eBay listing needs to entice customers and convince them to buy. Quality Images. An image speaks a thousand words – it may sound cliché, but its true. Images are an important part of your item description.
Frooition
MAY 14, 2019
Of all the ways to make a living online, starting an e-commerce business is the simplest. Moreover, there’s long term growth potential for brands that present themselves well and capture customer interest. Anything that can be sold, sells online. 67% of millennials and 56% of Gen X now prefer shopping online and e -commerce sales are predicted to hit $4.5 trillion by 2021. Running your own online business you can take control of your working schedule and achieve financial independence.
Frooition
MAY 8, 2019
Platform loyalty allows you to simplify your inventory and distribution process. But it also puts your business at risk. When all your sales on one platform, suspensions or account issues are costly. For example, if you only sell on Amazon, an account suspension could end your business. Also, no matter how successful any one marketplace is, it will never sell to 100% of customers. Retailers who sell on two separate online marketplaces see a 190% jump in revenue over those who sell in just one.
Speaker: Jonathan Meyer & Jonathan Read
Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,
Frooition
JUNE 5, 2019
Traffic is guaranteed on eBay. But converting viewers into customers and increasing order value will always be a challenge. For your business to grow, you should be cross selling on eBay. When done right, cross selling can help customers, shorten the purchase journey, and increase revenue. What is cross selling and why do you need it on eBay? It’s easy to confuse cross-selling with up-selling. However, they are separate techniques.
Frooition
FEBRUARY 19, 2019
If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking. Therefore, marketing is focused on the fastest return on investment.
Frooition
MARCH 7, 2019
eBay suspension is every seller’s worst nightmare. Suddenly locked out of a marketplace with 180 million active buyers, results can be devastating. Especially for a business still building itself online. So how can an honest, law-abiding eBay seller avoid suspension? Certainly, prevention is better than cure. That is to say, the best way to avoid suspension is to learn what eBay frowns upon and, well, don’t do it. Types of eBay suspension.
Frooition
MARCH 19, 2019
When you sign up for an eBay store , there will initially be eBay seller limits in place. Limits vary, but if you’re new to eBay your limits will probably be around 10 items and $500. Limiting sales for new sellers helps to keep eBay a trusted marketplace. To help you stay within these allowances, new sellers can only use bulk listing/editing tools after 90 days and receiving at least 10 positive Feedback ratings.
Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor
To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.
Frooition
SEPTEMBER 25, 2018
The opinions we find most compelling are always our own. This is true for you, and it’s true for your customers. It’s far easier to give people the information they need to reach their own opinions than it is to convince them to agree with your opinions. High performing e-commerce sites give customers the information they need to make confident buying decisions. In e-commerce, sharing customer reviews is one of the most effective ways to offer information.
Frooition
MARCH 14, 2019
There are three ways to sell on Amazon. Sell items you have manufactured. Resell items from other brands. Private label. Private label mans that you sell items made by other manufacturers, under your own brand name. This is one of the most lucrative and popular ways Amazon retailers do business. How to sell white label products on Amazon. Your first step is to decide what to sell.
Frooition
JANUARY 16, 2019
What’s a Buyer Persona? A buyer persona is a description of your ideal customer. They are the person you choose your stock for, knowing they will want every item. You write product descriptions to answer their questions and use social media to share content you know they’ll enjoy. Even if you haven’t sold anything yet, this is the person you’re confident is just waiting to become a loyal customer for your brand.
Frooition
APRIL 17, 2019
Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience. Customers can even select raw tree trunks to have furniture carved from. However, they had never sold online. They were unsure how people shop for bespoke products online and how they would find these customers.
Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski
Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.
Frooition
FEBRUARY 7, 2019
With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on eBay. What to Sell on eBay. Offering high demand products is probably the most obvious way to increase sales.
Frooition
MAY 6, 2019
Are you trying to decide what to sell on Amazon? With more than 3 billion products listed on Amazon worldwide, chances are that whatever you are thinking of selling, it’s already being sold on Amazon. There’s still plenty of opportunity to make impressive profits selling products on Amazon, but it’s critical you’re able to offer unique, budget-friendly products with minimal competition to truly succeed on the site.
Frooition
NOVEMBER 20, 2018
We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales. They’re spoilt for choice and expect an incentive to buy. Many brands feel pushed into offering big discounts at this highly competitive time of year. That’s unavoidable.
Frooition
JANUARY 3, 2019
It’s the start of a fresh new year! Time to reflect on the year just gone and plan for the successes of the coming months. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfilment, but let’s take a moment to focus on what you could do to improve your business. Even if you’ve already made personal resolutions, it’s not too late to make some resolutions for your e-commerce business.
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This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!
Frooition
JANUARY 18, 2019
Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. However, in e-commerce it’s easy to get lost in the numbers and forget the importance of making a good first impression. Making a positive first impression is the most important part of creating a good customer journey.
Frooition
MARCH 26, 2019
Selling auto parts online, you’re operating in a growing but competitive market. Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work. It’s common for automotive parts sellers to find they’ve become so focused on this journey, that they’ve neglected the importance of their brand. But brand is essential for automotive parts retailers.
Frooition
MARCH 22, 2019
Setting up an online shop is now a painless process. You can sign up for a hosted store on a platform like Shopify or BigCommerce and apply a template design in minutes. Even for more complex, custom stores, working with an e-commerce design agency, you could go from just an idea to taking sales in as little as six weeks. You just need a product. To get you started with finding something profitable to sell, we’ve listed seven e-commerce niches that we see are growing in 2019.
Frooition
APRIL 29, 2019
What is Amazon FBA? FBA means fulfilled by Amazon. With the Amazon FBA program, you choose what you want to sell, send it to Amazon, and they do the rest for you. It’s a model that is growing in popularity. Because Amazon FBA makes it easier for you to build your business without having to worry about the logistics of warehouses, packaging materials, couriers and so on. With private labelling , you also have the opportunity to build your own brand, increasing the value of your business.
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Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.
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