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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect. The retailer also uses a variety of messaging for its retargeting campaigns. “It

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Vera Bradley Names Chief Growth Officer to Drive Pura Vida’s Next Stage of Development

Retail TouchPoints

Vera Bradley has appointed retail veteran Lockie Andrews to the newly created post of Chief Growth Officer (CGO) for the Pura Vida lifestyle accessories brand, in which it has a 75% stake. As CGO, Andrews will be responsible for all digital, performance marketing, sales and merchandising initiatives.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As a result, retailers needed to reshape their ordering options and, in some cases, the entire layout of their stores. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S.

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What Main Street Can Learn from Wall Street: Retail Businesses Should Look to the Trading Floor for Inspiration

Retail TouchPoints

Retail used to be simple: retailers found a store format that worked and then simply opened more stores. For most retailers customers were anonymous, but same-store sales were a great proxy for customer relevance. Additionally, retailers also had a relatively small set of tactical levers to pull.

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Selling Swimwear to Alaskans: How 3 Retailers Successfully Expanded on Amazon

BigCommerce

.” Alex thinks about Amazon as simply another sales channel for his business. But a 50% decrease in margins for a highly trafficked and high sales channel doesn’t cause a bit of concern for Alex and his team. That’s how to optimize sales channels. Selling direct and via third party channels has helped us broaden our reach.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Given all of this, it is very clear why this demographic is a critical target audience for retailers. Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Are you Listening?

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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

Prior to that Natori was a 100% wholesale business, selling into retailers such as Saks , Neiman Marcus , Nordstrom and Bloomingdale’s , but the company’s willingness to innovate has served it well, particularly throughout the COVID pandemic. There were some signs in the tea leaves that were concerning,” said Natori.