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How Brands Will Harness IoT and Mobile Apps to Create More Connected User Experiences in 2022

Retail TouchPoints

Internet of Things (IoT) technology and devices have been changing the nature of user experience for some time, as consumers gradually adopt mobile app-controlled technology like smart lighting, connected thermostats, home security systems and doorbell alerts. A Normalization of Mobile-IoT Connected Experiences.

Mobile 271
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Automating Image Optimization: Akamai Image Manager Now Available for BigCommerce Merchants

BigCommerce

In fact, just last week Google announced a new ranking algorithm for mobile search —dubbed the “Speed Update”— which will use mobile page load speeds as a ranking factor. This means that faster loading sites will benefit from improved visibility (Google started using site speed in desktop web search rankings in 2010).

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BigCommerce Brings Google AMP to Ecommerce Sites Worldwide

BigCommerce

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. Test Drive a Powerful Mobile Commerce Experience. What is Google AMP?

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.

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Vitamin Shoppe CEO Sharon Leite Went Undercover in Her Stores. Here’s What She Learned.

Retail TouchPoints

It’s been a while since she’s been on the front lines though — not since the late ‘80s to be exact, when she was a manager at Express. To the employees she worked with while undercover she was Marie, a former gift shop manager from Ohio whose quest for a new start was being recorded for a documentary.

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ShipStation Review (Jan 2023): What You Need to Know

Ecommerce Platforms

ShipStation was founded in 2010 and is based in Austin, Texas. It’s a leading order management and shipping platform for helping retailers execute efficient shipping processes. Here are the key services ShipStation provides: Order Management. You can even create shipping labels while you’re on the go with the mobile app.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. D2R manages to maintain the direct relationships with customers that has been the value of a D2C model while still allowing consumers to shop where and when they want.

Retail 227