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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

As you may know, third-party data refers to user information collected by external entities across multiple websites, while first-party data is data collected directly from users on a company’s own website or owned channels. As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online.

Marketing 308
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How to Adapt Your Ecommerce Business to Increase Sales in 2021

Retail TouchPoints

Despite this, all retailers must continue strengthening their online channel to meet customer needs and drive growth thanks to this new momentum. Lowering prices to get new customers is no longer enough. You can use dynamic pricing to catch their attention and encourage customer acquisition.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

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Trust Me: 3 Types of Social Proof that Drive Customers to Buy

SellBrite

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. “What is social proof?

Customer 131
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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Traditionally , word of mouth marketing was spread from one person to another based on recommendation. In today’s hyper-connected world, a single recommendation can have far greater impact – leading to word of mouth marketing (WOMM) or word of mouth advertising strategies to capitalize on the opportunity. WOM is Here to Stay.

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

According to Farm Bureau Finance Services , in 2012—in which American Express encouraged small businesses to take advantage of the holiday—$5.5 Once the holiday retail race begins, retail chains have no problem attracting customers. Small Business Saturday Pro Tip: Customer Research in Crucial. So far, it’s been a success.