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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Interview with Bark CRO Suzanne McDonnell Suzanne McDonnell, Chief Revenue Officer, Bark Retail TouchPoints (RTP): What have you and the Bark team been able to learn about your consumers, the pup parents, since the company’s inception in 2012?

Toys 277
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Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

RTP blog

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. These models can then be combined together to produce a holistic view of media impact throughout the customer journey to conversion.

Channel 150
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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

The company rebranded as Batteries Plus Bulbs in 2012 in an attempt to expand its appeal but then reverted back to just Batteries Plus in 2021 (although it does still sell light bulbs). Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re

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The Empowered Marketer: Power Customer Acquisition the Smart Way

Optimizely

But growing your customer base takes far more than an effective A/B test. How to measure new acquisition channels effectively. ….and Back before 2012, we had a much wider mix of brands in our portfolio. It’s really for customers that are seeking everyday adventure. and much more. Enjoying this episode?

Marketing 150
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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

Is it onboarding, customer service, product knowledge, soft skills, selling skills, safety or compliance? Or a retailer could want to strongly emphasize high-quality customer service based on recent, and repetitive, negative customer experiences in select stores. Chances are it’s a mix of quite a few of those.

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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

since 2012 when it became the first retailer to bring the brand to the U.S. Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. The new joint venture will set the stage for a wider strategic partnership in which the U.S.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

As you may know, third-party data refers to user information collected by external entities across multiple websites, while first-party data is data collected directly from users on a company’s own website or owned channels. As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online.

Marketing 331