Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Are existing customers sticking around?

Customer 298

Customer Multi-channel B2C Omnichannel 298

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150

Mobile eCommerce Retail Shopping Carts 150

BigCommerce

SEPTEMBER 4, 2018

over 2016 to $691.9 over 2016 to $138.4 So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Online sales increased 11.5%

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Forrester eCommerce

AUGUST 5, 2016

Online video platforms can track the performance of videos across multiple sites--not just your own--and how they influence customers. Because of this, video ranks among the top new initiatives where retailers plan to invest in 2016. mobile video. video production.

Customer 282

Customer Mobile eCommerce Retail 282

RTP blog

APRIL 25, 2017

retail sales in 2016, according to Forrester Research. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

Mobile 150

Mobile eCommerce Fashion Channel 150

Retail TouchPoints

APRIL 22, 2021

If you work in online retail, you’re likely aware of an inconvenient paradox: App users are more valuable than non-app customers. No marketer or developer sets out to anger their potential customers, however, that’s exactly what’s happening when we try to force an app download on a user. Requiring app downloads causes frustration.

Download 221

Download Customer Mobile Presentation 221

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. by not immediately trying to push a purchase).

Mobile 150

Mobile Retail Social Media Presentation 150

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. And in fact, the biggest increase in orders and sales in 2017 over 2016 was on Thanksgiving itself. Mobile Orders Surpass 50%. Cyber Week 2017 Mobile v. Thanksgiving: Mobile: 54%.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Retail TouchPoints

MARCH 29, 2021

Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates and increased newsletter signups in China following the deployment of the Kibo unified commerce solution.

Omnichannel 253

Omnichannel Fashion Mobile Improvements 253

RTP blog

JANUARY 26, 2018

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). By taking a closer look at the loyalty program lessons learned by Starbucks and Woolworths, retailers can learn a few lessons about winning repeat customers in today’s environment.

Customer Experience 150

Customer Experience Customer Mobile Article 150

BigCommerce

DECEMBER 19, 2017

First, fraudsters likely see mid-sized merchants as having enough revenue and customer volume to make attacks worthwhile. In 2016, shoppers spent more than $1.9 Mobile payments are also making an increasing impact. This shift to mobile is pushed along with the ever expanding list of payments-enabled devices.

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Merchant Services Presentation Payments Payment Services 337

Steve Dennis

NOVEMBER 9, 2017

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. It would appear that there is no going back in the move to mobile.

Mobile 96

Mobile Gifts Download Presentation 96

Retail TouchPoints

OCTOBER 3, 2022

They also wanted to create a smarter, safer and more secure environment for customers. In addition to making 24-hour grocery safe and easy, Douang and his team also needed to gauge customer demand and expectations of their store journeys. RTP: How has Aisle 24 been able to make the experience safer for both customers and employees?

Customer 233

Customer Technology Operations Management 233

SellBrite

JANUARY 17, 2018

But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. To help sellers prep for “m-commerce” in the coming year, this guide will walk through how much mobile shopping has grown.

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

RTP blog

MARCH 20, 2017

Though many retailers strive to create a positive online experience for their customers, the reality is often much different. The online checkout process can be long and unnecessarily complicated, jeopardizing the success of the last and arguably most important step to any online customer journey. credit card.

Customer 150

Customer Mobile eCommerce Online Retail 150

BigCommerce

MARCH 21, 2017

In November 2016, Instagram began testing a new ‘shoppable’ post format with 20 U.S.-based Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. Our best advice is experiment thoughtfully.

Mobile eCommerce 420

Mobile eCommerce Mobile eCommerce Merchant Services 420

Klaviyo

DECEMBER 1, 2017

2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Many interpreted these moves as the end of mobile popups. Mobile popups are now smarter and more efficient than ever. Why mobile popups? Not convinced?

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Mobile Games SEO Shipping 121

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 29, 2019

Business Insider reported , in 2016, that there would be 27.7 million mobile point-of-sale (POS) devices in the U.S. Mobile POS systems are becoming quite popular in the restaurant business. Below are five practical use cases for retail-based mobile point-of-sale. It’s a win-win. It will pay for itself in time.

Point of Sale 57

Point of Sale Mobile POS Information 57

RTP blog

APRIL 30, 2018

It seems as though voice assistants are everywhere, from the car and the home to the workplace and of course, mobile devices. Harnessing voice technology is one of the leading ways today’s brands can truly deliver a more seamless customer experience tomorrow. So where does the retail customer experience fit in?

Customer Experience 170

Customer Experience Customer Retail Technology 170

GetElastic

APRIL 23, 2019

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. They have quickly taken over customer service functions for a growing number of businesses. They can step in as a virtual assistant, guiding customers through your sales process.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Ecommerce Platforms

APRIL 28, 2018

on non-mobile devices. Total average ecommerce spend per customer over the course of the year is estimated to be $1,800 in the US and 1,600 in the UK. U.S.ecommerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020. 55% of companies have a mobile-optimized website, mobile app, or both.

eCommerce 187

eCommerce Live Chat B2B Social Media 187

BigCommerce

DECEMBER 13, 2017

Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. What The Mountain has to do with Amazon customer review legend – and how you can jump start your own with a simple email. That first book launching in August 2016. Take This Book With You.

Definition 420

Definition Merchant Services Multi-channel Books 420

Retail TouchPoints

APRIL 25, 2023

For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera. Brands like Wayfair and Ikea offer their mobile users an AR feature that allows them to use their phone’s camera to virtually preview how an item would look in their home, true to size.

Technology 244

Technology eCommerce Shipping Costs Games 244

Retail TouchPoints

MARCH 2, 2021

Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels.

Telecommunications 183

Telecommunications Banking Travel Books 183

BigCommerce

MARCH 7, 2017

This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found small business optimism and confidence in the economy is at a 12-year high. More than 50% of SMBs reported that they are more interested in selling on social channels than they were in 2016.

BigCommerce 416

BigCommerce Mobile SEO Channel 416

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

BigCommerce

SEPTEMBER 5, 2018

Once the holiday retail race begins, retail chains have no problem attracting customers. In fact, in 2016, over one hundred million people had already gone shopping by the time Black Friday rolled around. Small Business Saturday Pro Tip: Customer Research in Crucial. Why Small Business Saturday Matters. But is that boost enough?

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

RTP blog

AUGUST 27, 2018

retailers should make sure they don’t ignore their multicultural customers, especially Hispanics. million in 2016, a jump of 80%. In theory, microsites can be easier to manage, but they can alienate Spanish-speaking Hispanics who expect to be treated as important customers. shopping event in the U.S., found that U.S.

Marketing 150

Marketing Electronics Retail Mobile 150

SellBrite

JANUARY 5, 2018

Creating a seamless customer journey is the key to generating recurring sales. And finally, check out on a mobile app. And the better the experience, the higher chance you have of landing higher lifetime value customers. And the better the experience, the higher chance you have of landing higher lifetime value customers.

Omnichannel 149

Omnichannel eCommerce Customer Multi-channel 149

Smile.io

JANUARY 30, 2024

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

Customer Loyalty 76

Customer Loyalty Customer Jewelry Social Media 76

BigCommerce

SEPTEMBER 12, 2017

Effectively targeting a ready-to-buy audience requires solid data and statistics on your customers. in Q3 2016, but average order value (AOV) increased only 0.2% — indicating that transactional growth is outpacing total revenue. Customer location at time of purchase. It’s not just about broadcasting on all channels, though.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

OrderDynamics

FEBRUARY 19, 2019

Mobile Commerce: More Than Responsive Design. It is no surprise that mobile commerce is an important trend in retail. In fact, eMarketer predicts that by 2021, the mobile commerce market will represent 72.9% Just go into any store and watch how many shoppers check their mobile phone at some point.

Mobile 59

Mobile Omnichannel Technology Payments 59

Sailthru

JULY 16, 2019

In an era where the average person is using their smartphone for more than 25% of the time they are awake, it’s natural that retailers are targeting shoppers more and more through mobile apps. Studies show that mobile apps may be even more useful than websites for encouraging purchases. Warby Parker has a solution. Save the date!

Mobile 60

Mobile Recommendation Events Customer 60

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 29, 2019

Business Insider reported , in 2016, that there would be 27.7 million mobile point-of-sale (POS) devices in the U.S. Mobile POS systems are becoming quite popular in the restaurant business. Below are five practical use cases for retail-based mobile point-of-sale. It’s a win-win. It will pay for itself in time.

Point of Sale 40

Point of Sale Mobile POS Information 40

365 Retail

MAY 27, 2021

As Morrisons makes significant changes to its loyalty scheme, it’s time to reassess what’s really important to customers, says Swapi Founder and CEO Pete Howroyd. . It’s safe to say that Morrisons know what their customers want. At Swapi, we’ve spent a lot of time getting under the skin of customer behaviour. Shopping around

Customer 83

Customer Social Media Customer Loyalty Point of Sale 83

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

Consumer 267

Consumer Food and Beverages Beauty and Health Toys 267