Optimizely

APRIL 5, 2018

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. What are the advantages of selling direct-to-consumer?

B2C 170

B2C Consumer Shipping Costs Supplies 170

RTP blog

MARCH 19, 2018

Argos uses real-time data within its connected supply chain and were identified as delivering the highest multi-channel performance in our survey. This is an example of the enhanced customer experience a retailer can offer by using real-time data, and one which customers enjoy.

Consumer 150

Consumer Retail Multi-channel Toys 150

365 Retail

FEBRUARY 23, 2022

45% of consumers streamed live television at least weekly, up from 20% in 2017. . Brands should support this with both online and offline channels of communication, such as direct mail, door drops, email marketing and social media advertising, which will provide consumers with a more complete multi-channel experience.

Subscription 102

Subscription Payment Services Marketing Multi-channel 102

BigCommerce

NOVEMBER 28, 2017

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Cyber Week 2017 GMV Increase.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Wiser

JUNE 23, 2020

Restaurants like Chipotle, Panera, and Blaze Pizza brought quality ingredients, tech-enabled customer experiences, and hip marketing to the dining public. Leverage Digital Marketing Channels, But Don’t Ignore Traditional Ones. For example, McDonald’s now has its own proprietary TV channel.

Payment Services 78

Payment Services Mobile Payments Channel Marketing 78

BigCommerce

SEPTEMBER 28, 2017

Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. Actively use text for customer service and support.

Channel 402

Channel Live Chat Multi-channel Customer 402

ESW

NOVEMBER 26, 2018

A recent report from eMarketer says that eCommerce accounted for more than 10 percent of all retail sales around the globe in 2017. In the meantime, natively direct brands — which create, market, sell and ship products to customers themselves, without intermediaries — are thriving because they were born with a customer-experience mindset.

Consumer 94

Consumer eCommerce Electronics Customer Experience 94

RTP blog

APRIL 16, 2018

Study And Segment Customers More Precisely With complete positive data, you can move beyond the more general data you have on people who have opted into your email list and social media channels, many of whom may not be proven customers.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

PFS

AUGUST 23, 2017

Traditionally physical channels are going digital. Investment bank Credit Suisse estimates that 8,600 stores will close in 2017, and that one in every four shopping malls will be closed by 2022. As businesses implement and refine their omni-channel strategies, will stores transition to showrooms or become fulfillment centers?

Home Furnishings 56

Home Furnishings Channel Apparel Consumer 56

ROI Revolution

JUNE 27, 2019

IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. As the CEO & Founder of Framebridge, Susan Tynan has learned tons of lessons on how to deliver great, focused customer experiences. One lesson was that business pressures always conspire against the customer.

Merchant Services 87

Merchant Services Customer Experience Blog Improvements 87

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. CRO & Data-Driven Optimizations. Omni-Channel Management. What is customer experience?

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

SEPTEMBER 6, 2018

But this still doesn’t account for the significant lift in customer service volume during the holiday season. Their data also suggest that the number of tickets (live chat only) rise about 67% during the same time frame. If you take into account customer conversations from social media and other channels, 75% sounds just about right.

Payment Services 288

Payment Services Merchant Services Live Chat Customer 288

eCommerce Training Academy

MAY 20, 2017

In case you want to attend upcoming eCommerce events, make sure to check out my list of eCommerce Conferences in 2017. In order to achieve long-term success in eCommerce and be able to meet customer expectations both online and offline, you’ll need to turn vendors into partners. Turn Vendors Into Partners. See you next year!

Events 48

Events Books Social Media Accessories 48

Optimizely

JANUARY 30, 2018

But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

APRIL 6, 2021

A report from Statista estimated 2020 return delivery costs at $550 million, up 64% since 2017. Strive for a Holistic Customer Experience. As consumers change, returns are increasingly a key part of a holistic, personalized and omnichannel customer experience.

Customer 160

Customer Retail Customer Experience Omnichannel 160

BigCommerce

JUNE 22, 2017

Ecommerce Analytics to Power a Personalized Customer Experience. BigCommerce customers have access to merchandising and customer analytics by default. BigCommerce Insights are available to all customers for an increased fee each month (beginning at $49). RFM scores should be calculated by channel.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

Kissmetrics

MARCH 2, 2018

Pull yourself out of 2017. Your customers are dropping out of your funnel. While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it. Think your marketing technology (MarTech) stack is king? Engagement is down.

Social Media 206

Social Media Multi-channel Channel SEO 206

Smile.io

OCTOBER 30, 2023

Your customers and potential customers aren’t just on one channel, and you shouldn’t be either. Shopify Plus reported that 73% of customers use multiple channels before making a purchase and ecommerce stores saw an increase of 190% when they sell on more than one channel. Convinced yet? 

Shopify 73

Shopify Merchant Services POS Omnichannel 73

Optimizely

JUNE 28, 2018

retail sales in 2017 coming from online stores. Average order value (AOV) – Tracks the average dollar amount spent each time a customer places an order; calculated by dividing the total number of sales revenue by the total number of order.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

GetElastic

APRIL 27, 2022

First software ate the world, then a16z’s Martin Casada highlighted in 2017 that world is now available through an API. See How Elastic Path Delivers Unique Customer Experiences. An API call for this purpose would return: Full product details and attributes , including custom and product-specific details.

Demo 148

Demo Books Information Presentation 148

OrderDynamics

MAY 30, 2019

That is cause for supporting, if not encouraging customer returns in-store. So, what does a retailer need in order to deal with a return well and achieve this level of customer experience? The Store Associates can then reward the right behaviours , based on information easily provided by the centralized customer data.

Shipping Costs 80

Shipping Costs Management Customer Retail 80

PFS

JULY 14, 2017

Two key ingredients: Technology and data. Channels are not connected. Customer-facing systems can’t talk fluently to backend technology, impeding effective order management and efficient fulfilment – the kiss of death for click and expect. They collect and refine customer data, building a single view of each online shopper.

Fulfillment 56

Fulfillment Technology eCommerce Technology Toys 56

BigCommerce

JUNE 5, 2018

Your owned online site experience is your one chance to prove your brand value to your customers. And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value). Let’s dive in.

eCommerce 420

eCommerce BigCommerce Beauty and Health Customer Experience 420

BigCommerce

APRIL 21, 2017

Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start. However, it’s helpful to dive into your customer data even further to really understand their behavior and who they are, enabling you to personalize their experience.

eCommerce 420

eCommerce Shipping Costs BigCommerce Gifts 420

BigCommerce

OCTOBER 20, 2017

Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. B2B ecommerce will reach $1.2

B2B 251

B2B eCommerce Payment Services Multi-channel 251

GetElastic

SEPTEMBER 9, 2019

Choose your Channel(s). Facebook may be losing its lustre, with 15 million US users defecting since 2017 — 11 million of them millennials. Secure customer data. The Framework allows you to use multiple data sources (yes, Big Data!) and integrate with any channel and touchpoint. Proactive chat.

Merchant Services 159

Merchant Services Payment Services Live Chat eCommerce 159

BigCommerce

AUGUST 8, 2018

In the United States, for instance, there were approximately 150 million workers in 2016, but only 235,000 data scientists. 15% of the working population for one of the most in-demand fields ( MIT Sloan Management Review , 2017). If you don’t have the right quality or quantity of data, the value of AI is limited. Social media.

eCommerce 231

eCommerce Payment Services Technology Recommendation 231