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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. For its part, Adidas expects that DTC will account for half of total net sales and generate more than 80% of targeted topline growth by 2025.

eCommerce 193
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How Brands Can Deliver Sustainable Instant Commerce for Consumers

Retail TouchPoints

The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as dramatic as the explosive rise of ecommerce. Perhaps one of the biggest pain points brands have struggled with in ecommerce over the past two years is meeting consumers’ increased demand for immediacy.

Consumer 261
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How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions

Retail TouchPoints

consumers spent an estimated $14.9 billion by 2025, according to research from New Frontier Data and Square. As a result, CBD brands are getting innovative with their marketing tactics in order to engage new customers and educate consumers about an often misunderstood subset of the cannabis industry.

Consumer 316
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Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset

Retail TouchPoints

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. 27-28, online spending on gifts cards was up 414% from the September 2021 average. Research from Incisiv predicts that digital gift card adoption will grow 23% by 2025.

Gifts 293
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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain. Cyber threats.

eCommerce 305
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Payments in 2021: What Lies Ahead After the Digital Boom

Retail TouchPoints

Years of transformation transpired in just a few months with rapid shifts in both consumer behaviors and merchant expectations for e-commerce. So after a year of such rapid transformation, what can we expect to see in 2021? And how will permanently altered consumer behaviors shape online payment preferences?

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October 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Published October 27, 2021. Latest stats: Consumer electronics + COVID-19. Consumers spent nearly 8 hours online per day – up over an hour from the year before and 90 minutes from 2018. In line with that increased digital time, the consumer electronics industry has seen some significant growth. billion in 2021.