Kissmetrics

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Marketing 363

Marketing Operations Definition Recommendation 363

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 363

Marketing Recommendation Other Customer 363

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. Contextual. Personalized. –

Channel 251

Channel Management Consumer Marketing 251

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 235

Channel Management Customer Data Technology 235

Retail TouchPoints

APRIL 23, 2021

This year, the publications expanded nominations to include all roles and job functions in the retail ecosystem — from ecommerce and marketing to innovation and store design. The 2021 winners of Retail TouchPoints’ and design:retail ’s 40 Under 40 are: Liz Aiello , Senior Associate , MG2. Mia Croft , Creative Director , Native.

Retail 325

Retail Omnichannel Management eCommerce 325

Retail TouchPoints

FEBRUARY 1, 2021

So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? Without seamless checkout and customer service options available across channels, customers will go elsewhere — especially now that more shopping is done online and consumers can switch to the competition with a quick click.

Customer Experience 319

Customer Experience Customer Omnichannel Social Media 319

Retail TouchPoints

APRIL 13, 2023

For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. The key is to avoid early mass media investment.

Marketing 317

Marketing Omnichannel Channel Social Media 317

Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Marketing 270

Marketing Games Download Social Media 270

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Kissmetrics

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. For marketers, though, it can be frustrating. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021.

SEO 359

SEO Mobile Games Marketing 359

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together. Focus on key automation.

Marketing 333

Marketing Shipping Costs Shopping Carts Channel 333

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Prioritizing channels with larger contributors to current traffic.

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Forrester eCommerce

OCTOBER 23, 2020

Read an overview of our 2021 B2B sales predictions. COVID-19 accelerated the digital next normal for B2B sales. What lies ahead?

B2B 465

B2B Channel Marketing Customer 465

Retail TouchPoints

JANUARY 11, 2021

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Real-time data is the key for 2021. There’s no time like the present to reap the rewards of D2C marketing. One such area where on-demand data can help retailers is inventory.

Small Business Retail 247

Small Business Retail Retail eCommerce Social Media 247

lateshipment

AUGUST 16, 2021

A sigh of relief for retailers and huge expectations for retailers towards the Holiday season as the eCommerce industry has looked good so far in 2021. However, with no such leash on the spending capacity, total US Holiday retail sales in 2021 are predicted to rise 2.7% eCommerce 2021 Holiday Calendar for Marketing Campaigns.

Shipping Costs 130

Shipping Costs Shipping Marketing Small Business Retail 130

Retail TouchPoints

JANUARY 27, 2021

And in the ecommerce world, that can only mean one thing: online retail giants such as Amazon continue to dominate the market. growth rate in 2021 after most economies come out of full lockdown and continue to contain the virus, and start distributing vaccines. According to IMF , the global economy contracted by 4.9%

Retail 279

Retail Social Media Channel Multichannel 279

Retail TouchPoints

AUGUST 30, 2021

We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience. Target, for example, has really doubled down on a multi-channel shopper strategy of offering a diverse mix of physical and digital shopping options. What’s Next? Omnichannel approaches like Target’s are not insular.

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Multi-channel Payment Services Channel Jewelry 278

Retail TouchPoints

JUNE 5, 2023

The company’s worldwide expansion is part of the “Power of Three x2” growth plan, which has goals including tripling international revenue from 2021 levels by the end of 2026. It’s also great to see ongoing strength in traffic across both channels,” said Meghan Frank, CFO of Lululemon on a call with investors. “In billion and $2.17

Marketing 278

Marketing Accessories Channel Operations 278

Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 260

Workshop Marketing Multi-channel Toys 260

Groove

DECEMBER 23, 2020

Integrating social marketing efforts with social selling will help to convert followers into customers. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Connect Social Marketing to Social Selling. Anticipate Omni-Channel Shoppers.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Kissmetrics

SEPTEMBER 3, 2021

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech? Content Management.

Marketing 278

Marketing Leisure Reference Consumer 278

Retail TouchPoints

MARCH 10, 2021

It’s estimated that these figures will continue to rise gradually in 2021, due to the ongoing prevention methods put in place internationally along with the changes in consumer spending habits. In this scenario, ecommerce businesses must be able to adapt quickly to changes in the market, offer competitive prices and keep up with new trends.

Payment Services 279

Payment Services eCommerce Cryptocurrencies Digital Currency 279

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Despite the demand, there remains an opportunity gap for retail brands to adopt two-way channels and a conversational mindset.

Consumer 317

Consumer Marketing Mobile Customer Experience 317

Kissmetrics

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. 2021 SaaS Trends that Affect Brand Advocacy. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand.

Social Media 320

Social Media B2B Games Marketing 320

Retail TouchPoints

JUNE 10, 2021

Retail sales for 2021 are now expected to grow between 10.5% growth that was projected in February 2021, though some analysts cautioned that different retail segments, at different times of the year, would see their own ups and downs. “It Additionally, some analysts cautioned that growth could cool down later in 2021.

Sporting Goods 177

Sporting Goods Travel Apparel Webinar 177

Retail TouchPoints

APRIL 21, 2021

The Shopify Pinterest Channel is now home to more than 1.7 The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. million merchants.

Shopify 321

Shopify Multi-channel Small Business Retail Marketing 321

ROI Revolution

SEPTEMBER 7, 2021

Published June 29, 2021 | Updated September 7, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

Ecommerce Platforms

SEPTEMBER 27, 2021

If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for a more automated copy-improvement method. Yet, that's not the only thing you receive.

Merchant Services 210

Merchant Services Marketing Article Social Media 210

ROI Revolution

NOVEMBER 2, 2021

Published June 29, 2021 | Updated November 2, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

Retail TouchPoints

MARCH 8, 2021

Since the start of the pandemic, companies have had to make an aggressive shift to an all-digital marketing approach, with email being the go-to channel. Such crowded inboxes — and the massive number of messages traveling throughout the entire email ecosystem — put increased pressure on marketers in a number of significant ways.

Customer Data 156

Customer Data Travel Banking Mobile 156

Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Hybrid Shopping is Here to Stay. Only more so.

Retail 279

Retail Mobile Reference Download 279

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Retail TouchPoints

AUGUST 3, 2021

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. with plans to reach more than 95 locations by the end of 2021. The brand posted a 56% net sales gain versus 2019 in Q1 2021, which ended May 1.

Apparel 306

Apparel Marketing Consumer Channel 306

ChannelAdvisor

DECEMBER 21, 2021

As we close out this incredible year, we’re taking a quick look back at some of the most popular resources we provided in 2021. . In case you missed any, we’re listing our top 10 resources from 2021 below. Spoiler alert: We make a few appearances, including the #1 spot in the channel management category.) .

eCommerce 130

eCommerce Webinar eCommerce Software Fulfillment 130

Ecommerce Platforms

AUGUST 10, 2021

The free virtual conference will be held from September 14 to 15, 2021, and will offer participants proven expert tips and tactics, strategies, and actionable real-world success stories. What will Participants of 2021 Make it Big Virtual Conference Learn? Conquering High-Risk Verticals with Influencer Marketing.

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

Retail TouchPoints

APRIL 5, 2021

So after a year of such rapid transformation, what can we expect to see in 2021? With the economy not expected to recover to pre-COVID-19 levels for some time, this is a trend we see continuing into 2021. In 2021, it won’t be adequate for merchants to only support card transactions online if they want to stand out in a crowded market.

Merchant Services 220

Merchant Services Payment Services Payments eCommerce 220

Retail TouchPoints

APRIL 26, 2024

billion in 2021, according to the American Pet Products Association. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. What white space do you plan to capitalize on in the market? Americans spent $136.8

Toys 262

Toys Social Media Subscription Consumer 262