Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 243

Channel Retail Customer Experience Operations 243

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

Small Business Retail 237

Small Business Retail Marketing Retail Social Media 237

Forrester eCommerce

MAY 24, 2022

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video.

B2C 195

B2C Marketing Channel Consumer 195

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. Features like “swipe-up” links and interactive elements turn these videos into sales channels. 12, 2023 in the U.S.

Marketing 293

Marketing Technology Games Information 293

Retail TouchPoints

APRIL 26, 2024

billion on their pets in 2022, up from $123.6 Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Consumers want what is best for their dog; it’s personal. Americans spent $136.8

Toys 268

Toys Social Media Subscription Consumer 268

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. A former CFO for Shutterfly and Lexmark , she joined as Wish’s CFO in November 2021 and added COO to her title in late 2022. “In

Shipping Costs 334

Shipping Costs Consumer Supplies Shipping 334

Retail TouchPoints

JANUARY 12, 2024

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. E-sellers will leverage social channels more than ever. Facebook advertising will continue to be an obvious choice.

Social Media 302

Social Media Beauty and Health Multichannel eCommerce 302

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences. Like retailers, we have first-party data and a dedicated audience.

Small Business Retail 254

Small Business Retail Banking Retail Travel 254

Retail TouchPoints

JULY 29, 2022

But Rebecca Brooks, CEO of market research consultancy Alter Agents , sees it differently — in her view, “shopper promiscuity” on the rise. To track this, she looks at the number of consumers that start a shopping journey with a specific brand in mind and then actually buy that brand.

Consumer 322

Consumer Channel Events Retail 322

Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 249

Workshop Marketing Multi-channel Toys 249

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 262

Consumer Multi-channel Electronics Improvements 262

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 289

Marketing Customer Loyalty Omnichannel eCommerce 289

Omnisend

JANUARY 17, 2022

Email marketers scrambled to prepare for Apple’s iOS 15’s impact on email marketing open rates. Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels. Email marketing. SMS marketing.

eCommerce 146

eCommerce Marketing Shipping Channel 146

Sailthru

JANUARY 19, 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

Forrester eCommerce

OCTOBER 4, 2022

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

Channel 195

Channel Consumer Customer Experience B2C 195

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 281

Fulfillment Shipping Costs Omnichannel Retail 281

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil.

Payments 289

Payments Omnichannel Payment Services Consumer 289

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations. Join us!

Marketing 278

Marketing Online Retail Information Consumer 278

Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4 trillion in 2026.”. More like apples to orange seeds.

Consumer 306

Consumer eCommerce Marketing Retail 306

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 291

Marketing Social Media Consumer Other 291

ChannelAdvisor

FEBRUARY 25, 2022

There’s more competition for consumer attention than ever before. As a brand, your aim is to drive visibility, capture consumer attention and improve your ad spend effectiveness in order to remain competitive. YouTube has become increasingly used as another advertising channel for brands. Retail Media is Rising.

Seminar 93

Seminar Marketing Social Media eCommerce 93

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

Retail 289

Retail Omnichannel Channel Mobile 289

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Investing in New Channels.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 246

Marketing Beauty and Health eCommerce Consumer 246

Retail TouchPoints

NOVEMBER 21, 2023

1 For retailers eager to know the best channel to reach and engage shoppers throughout the season, the answer is TV streaming — where brands can take advantage of the biggest TV consumption time of the year. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership. billion online!

Customer 266

Customer Gifts Specialty Retailers Department Stores 266

Retail TouchPoints

OCTOBER 12, 2023

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According to Morning Consult, 52% of consumers are convinced that AI is here to stay. It connects sighted volunteers and professionals with those in need of visual assistance.

Technology 281

Technology Other Consumer Fashion 281

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

Multi-channel 287

Multi-channel Marketing Retail Channel 287

Retail TouchPoints

MAY 16, 2022

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and seek out. The mindset of today’s consumer is ‘I can get this stuff anywhere.’ This approach can carry through to other marketing and social media efforts as well.

Social Media 321

Social Media Specialty Retailers Presentation Apparel 321

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 231

Consumer Channel eCommerce Customer Experience 231

Sailthru

DECEMBER 13, 2022

2022 has been another year for the books – especially for cross-channel marketers. Marketing trends continue to keep us on our toes, ensuring we evolve our strategies to stand out and connect with our audience. Think of all that time saved! and a native SMS solution !

Events 78

Events Channel Books Technology 78

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 Recommendations.

Marketing 134

Marketing Social Media Recommendation Channel 134

Retail TouchPoints

SEPTEMBER 2, 2022

Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. 1, 2022 launch of its Temu site, according to CNBC and other media reports. Both of Pinduoduo’s larger rivals already have several channels for tapping global markets.

Shipping Costs 301

Shipping Costs eCommerce Jewelry Shopify 301

ChannelAdvisor

OCTOBER 7, 2022

Our annual consumer survey has become a tradition since we first started it shortly after the beginning of the pandemic. E-commerce trends changed greatly that year, and since then, we’ve seen consumer habits start to stabilize — but not necessarily revert to the shopping preferences previously held. . Not necessarily.

eCommerce 52

eCommerce Consumer Webinar Shipping Costs 52

ChannelAdvisor

OCTOBER 7, 2022

Our annual consumer survey has become a tradition since we first started it shortly after the beginning of the pandemic. E-commerce trends changed greatly that year, and since then, we’ve seen consumer habits start to stabilize — but not necessarily revert to the shopping preferences previously held. . Not necessarily.

eCommerce 52

eCommerce Consumer Webinar Shipping Costs 52

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members.

Consumer 232

Consumer Gifts Events Customer Experience 232

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). of online sales, up from 47% in 2022. November’s sales total of $123.5 billion topped December’s $98.6

Social Media 262

Social Media Payments Payment Services Toys 262

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths.

Omnichannel 333

Omnichannel Consumer Channel Toys 333