Remove 2022 Remove Customer Data Remove eCommerce Remove Omnichannel
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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

eCommerce 280
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

For customers, product selection has gone up while prices have gone down , and convenience has become king. Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. The advantages of buying online are clear.

eCommerce 274
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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort. “We’ve We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested.

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Batteries Plus Rewires its Digital Shopping Experience

Retail TouchPoints

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

But that same wave of electronic innovation that gave rise to Batteries Plus also put a drain on the retailer’s business as ecommerce began to take hold. In December 2022 the company also brought on its first-ever Chief Digital Officer , Aaron Bundschuh, who will work closely with Detenber to reshape the company’s digital experience.

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Part 2: How Retailers can Navigate the eCommerce Economy

GetElastic

With so many mixed economic signals, as well as consumer shopping patterns and 2022 eCommerce trends falling back in line with pre-COVID norms, how do eCommerce retailers prepare for the future? It instead reimagines business through an omnichannel-first lens. The commerce catalog is a perfect place to start.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival.