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Email marketing trends for 2022

Omnisend

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes.

Marketing 190
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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually. ”

Workshop 222
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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 57
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BFCM 2022: 22 E-commerce Insights to Maximize Sales

lateshipment

At the same time, Cyber Monday is known for low prices on tech-related merchandise, like smartphones, laptops, TVs, gaming consoles, and VR devices. Here are some tips and tricks for you to make the best out of BFCM 2022. BFCM 2022: Insights for E-commerce Businesses. Personalize your marketing efforts. Happy Holidays! .

eCommerce 130
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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). In 2022, global retail media revenue reached $101 billion, according to GroupM.

Retail 264
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The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

However, a shifting power dynamic became clear this year, driven by one simple fact — Amazon is no longer the only game in town. Amazon’s average cut of each sale surpassed 50% in 2022, according to a study by Marketplace Pulse , which also found that sellers have been paying Amazon more per transaction every year for the past six years.

eCommerce 274
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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). That’s the ‘crawl’ phase.”

Consumer 233