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Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023. Moody’s chief economist noted that the typical American household in July 2023 spent about $202 more per month than they did a year earlier and an astounding $709 more per month than they did two years earlier.

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NPS US Benchmarks 2023: Fewer Brands Show Improvement

Forrester eCommerce

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A September 2023 study that Acquia conducted with an independent research firm found that just 56% of customers trust that brands will handle their personal data appropriately, and only 17% think that their personal data is “very secure” in the hands of companies. This happens in an environment where consumer trust is already fragile.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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High Levels Of Trust Elude US Financial Services Firms Again

Forrester eCommerce

Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022. Only US banks managed a measurable improvement in average trust scores, and even that […]

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Lacoste Expands NFT Loyalty Experiences in New Virtual Store

Retail TouchPoints

The underwater VIP space, which can only be unlocked with an email login or Lacoste NFT, features an exclusive co-created UNDW3 collection developed in collaboration with UNDW3 community members back in March 2023.

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