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Consumers Place More Value on Product Information Delivered on Retailers’ Owned Channels, Compared to 3rd Party Marketplaces and Social Media

365 Retail

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

Consumer 260
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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Millennials the Most Likely Demographic to Be Influenced by Retail Media Ads, Retail Technology Show Research Reveals

365 Retail

Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail Technology Show (RTS), taking place on 24 & 25 April 2024 at London’s Olympia, reveals.

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Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

trillion dollars and will cross 8 trillion dollars by 2026. Statistics confirm that there were over 215 million new social media users as of October 2023 compared to the same time in 2022 to increase social commerce. Millions of new social media users add up every year to also increase e-commerce sales.

eCommerce 103
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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. The numbers can be even higher in some cases.