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3 Examples of Social Commerce Done Right

Smile.io

For most people, shopping is and has always been a highly social experience. When you shop online though, how do you get that feedback and valuable social experience? The answer lies in the trend that has been taking over the ecommerce world: social commerce. How social commerce can enhance your brand loyalty.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

According to Clarus Commerce data, 28% of consumers say they enroll in loyalty programs for immediate benefits, with the intention of unsubscribing at a later time. According to Clarus Commerce data, 28% of consumers say they enroll in loyalty programs for immediate benefits, with the intention of unsubscribing at a later time.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

Retail TouchPoints

viewers) form of video commerce is rapidly approaching maturation in the West — shoppable TV. right now,” said Moore, SVP of Commerce Partnerships at NBCUniversal, speaking at the Retail Innovation Conference and Expo in June 2023. “ There’s been a lot of anticipation surrounding livestream shopping in the U.S., Also, the U.S.

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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

As the trial-and-error of generative AI plays out live, some very real, tangible use cases for retailers are beginning to emerge, particularly when it comes to the content that forms the meat of any digital commerce operation. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.]

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?