Amazon Avoids EU Fines with Commitments to Data, Buy Box and Fulfillment Changes
Retail TouchPoints
DECEMBER 20, 2022
Amazon has reached a settlement with the European Union (EU) regarding three antitrust probes centered on the retail giant’s use of seller data, the “Buy Box” of ranked offers and shipping requirements for the Prime program. Amazon can no longer abuse its dual role and will have to change several business practices.
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