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Amazon Avoids EU Fines with Commitments to Data, Buy Box and Fulfillment Changes

Retail TouchPoints

Amazon has reached a settlement with the European Union (EU) regarding three antitrust probes centered on the retail giant’s use of seller data, the “Buy Box” of ranked offers and shipping requirements for the Prime program. Amazon can no longer abuse its dual role and will have to change several business practices.

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Winning the Amazon Buy Box [Algorithm Tips for 2024]

CPC Strategy

Amazon generates over $500 billion in sales every year, and of those conversions, over 83% occur using Amazon’s Buy Box. This means that if you want to increase your Amazon sales, winning the Buy Box on the product detail page is pivotal.

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What is the Amazon Buy Box and How Can You Win It?

Wiser

We all know that Amazon is the biggest online marketplace in the world. There are a lot of ways to reach potential customers on Amazon, but one of the most lucrative is to win the Buy Box. In this article, we’ll look at what the Buy Box is and how you can capture it for your products.

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Reports: Amazon Faces a 6-Day Worker Strike in April and a Class Action Lawsuit in the UK

Retail TouchPoints

Amazon associates at a UK warehouse reportedly plan to strike for six days in April in a dispute over pay, according to Reuters. The associates are seeking higher pay from Amazon to keep up with record-high inflation rates, which hit a 41-year high of 11.1% Amazon increased starting pay by 50 pence to between 10.50

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How to Win the Amazon Buy Box in 2018

CPC Strategy

Amazon generates over $150 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. The post How to Win the Amazon Buy Box in 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy. If you sell.

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As Amazon Launches AI Shopping Assistant, Jassy Predicts AI will Drive ‘Tens of Billions’ in Revenue in Coming Years

Retail TouchPoints

Amazon has debuted Rufus , a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. Both announcements highlighted the transformative potential of gen AI, with Amazon planning to lean heavily into the technology in the coming year.

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The Power of Pricing: How to Secure the Buy Box at Higher Rates

Wiser

Among various strategies to boost sales, securing the Buy Box plays an instrumental role in providing shoppers with a seamless online shopping experience. Contrary to popular belief, merchants can secure the Buy Box without necessarily offering the lowest price. What Makes You Buy Box Eligible?