Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 215

Consumer Leisure Multi-channel Retail 215

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 270

Consumer Social Media Technology eCommerce 270

Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. Also, ask your retailer agency partners for their POV, data and analysis.

Consumer 303

Consumer eCommerce Marketing Retail 303

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 250

Consumer Social Media Multichannel Fashion 250

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But data and analysis from Edited indicates that most products sold online are between a size 00 and a size 08. The economics of more inclusive sizing are clear — and have been for quite some time.

Consumer 289

Consumer Retail Merchant Services Fashion 289

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 214

Webinar Consumer Marketing Consumer Goods 214

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 223

Retail Social Media Channel Consumer 223

RTP blog

MARCH 17, 2019

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. This is what we call analysis of “base” drivers, long-term factors that drive sales outside of changes in other short-term influences.

Channel 150

Channel Consumer Marketing Customer 150

Retail TouchPoints

NOVEMBER 13, 2023

Census Bureau’s Retail Sales figures, with CNBC providing in-depth analysis across its multiple platforms. The CNBC /NRF Retail Monitor was jointly developed by CNBC and NRF’s new Center for Retail & Consumer Insights, together with Affinity Solutions.

Retail 235

Retail Consumer Channel Marketing 235

Retail TouchPoints

MARCH 6, 2024

Image courtesy Ryder According to Ryder’s 2023 ecommerce consumer study of 1,077 U.S. Given the growing importance consumers – especially younger shoppers – place on brands’ sustainability efforts, this is a boon for brand sentiment and affinity.

Customer Experience 257

Customer Experience Shipping Costs eCommerce Improvements 257

Retail TouchPoints

MARCH 6, 2023

Customers increasingly conduct their own research, on their own terms; experiencing a brand (and likely its competitors) on a number of platforms or channels of their choosing — so the phases that make up the traditional concept of the marketing funnel are overly simplistic in today’s world.

Retail 263

Retail Customer Experience Consumer Marketing 263

Sailthru

JANUARY 19, 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

RTP blog

MARCH 29, 2019

This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel. DTC refers to the process of selling directly to the consumer. Based on our research and analysis of proprietary data, we identified four segments in the DTC brands space.

Consumer 150

Consumer eCommerce Supplies Reference 150

Retail TouchPoints

FEBRUARY 28, 2024

For data practitioners across industries, there are many benefits of having predefined and prebuilt data models for analysis and activation. Analysis-ready models eliminate the need for manual data engineering, science and analysis, all of which can be time-consuming and prone to error.

Toys 214

Toys Supplies Improvements Marketing 214

ROI Revolution

SEPTEMBER 29, 2023

Being a leader of a consumer brand is both thrilling and challenging. Consumers have an uncanny ability to tune out noise and distractions. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share.

White Paper 78

White Paper Consumer Marketing Books 78

Retail TouchPoints

MARCH 27, 2023

The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis.

Books 260

Books Customer Retention Social Media Mobile 260

365 Retail

JANUARY 9, 2024

Brett Janes, managing director at Salience Search Marketing, said: “The pandemic, followed by the cost of living crisis, has brought huge changes to the consumer landscape, especially for e-commerce brands. John Lewis & Partners follows a similar fate, as it records a 42% drop. Full PDF report available here.

eCommerce 63

eCommerce Toys Search Marketing Social Media 63

ESW

SEPTEMBER 7, 2020

Most people wouldn’t consider a global pandemic the best time to launch a new sales channel, but that’s precisely what PepsiCo did with the launch of two CPGs DTC websites. The food and beverage multinational isn’t the only major consumer packaged goods brand that has started selling directly to consumers, either.

Food and Beverages 78

Food and Beverages Consumer Goods Consumer Channel 78

Retail TouchPoints

APRIL 16, 2024

When it comes to direct-to-consumer, or own stores, companies can readily track EGR components like Retained Revenue and Referral Revenue with their physical stores and customer lists. Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. Croud acquired impakt Advisors in 2021.

eCommerce 147

eCommerce Improvements Consumer Customer 147

Retail TouchPoints

NOVEMBER 21, 2023

1 For retailers eager to know the best channel to reach and engage shoppers throughout the season, the answer is TV streaming — where brands can take advantage of the biggest TV consumption time of the year. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership. billion online!

Customer 248

Customer Gifts Specialty Retailers Department Stores 248

PERQ

SEPTEMBER 16, 2022

The quarterly cadence is also important if we are to keep up with changing consumer behaviors. To kick things off, Maribeth Ross, PERQ’s EVP of Marketing, presented a few highlights of that analysis in a webinar. Put simply, consumer expectations for online brand experiences have escalated sharply since the onset of the pandemic.

Webinar 69

Webinar Presentation Information Channel 69

PERQ

JANUARY 27, 2023

In a nutshell, that’s the value of a lead analysis report: a study of how each of your lead sources are performing so you can drop underperforming investments and uncover opportunities to improve conversions, often at lower cost. Which tactics/campaigns/channels deliver best-fit, high-intent leads? It turns out you can.

Channel 36

Channel Information Operations Improvements 36

Retail TouchPoints

JANUARY 11, 2024

Now is not the time to be in analysis paralysis. And with an estimated 75% of shoppers using multiple channels in their ongoing experience, generative AI helps extend great customer service across touch points — from digital self-service channels to agent-supported options in branches, call centers, and social media channels.

Retail 235

Retail eCommerce Technology Social Media 235

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

Small Business Retail 220

Small Business Retail Marketing Retail Social Media 220

Retail TouchPoints

JANUARY 12, 2024

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. E-sellers will leverage social channels more than ever. Social commerce value will keep on growing. With its growing audience, which currently stands at 1.7

Social Media 282

Social Media Beauty and Health Multichannel eCommerce 282

Ecommerce Platforms

AUGUST 22, 2022

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. But why stop there? Multichannel Support.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Retail TouchPoints

OCTOBER 13, 2023

Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. Features like “swipe-up” links and interactive elements turn these videos into sales channels. A large proportion is undoubtedly allocated to short videos. TikTok Shop’s debut on Sept. 12, 2023 in the U.S.

Marketing 280

Marketing Technology Games Information 280

365 Retail

MAY 17, 2022

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

Merchant Services 105

Merchant Services White Paper Payment Services Multi-channel 105

Retail TouchPoints

MAY 6, 2022

The pandemic has also affected consumer behavior, creating another challenging variable for retailers as they navigate uncertain market conditions. In order to meet these expectations, retailers must deploy data strategies that enable them to better understand consumer behavior and make more informed business decisions.

Retail 267

Retail Management Information Consumer 267

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 266

Fulfillment Shipping Costs Omnichannel Retail 266

ChannelAdvisor

AUGUST 2, 2021

Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world of direct-to-consumer (D2C) sales. As shopping activity continues to evolve, online marketplaces are also becoming a first stop for many consumers searching for a particular product or brand.

Consumer 98

Consumer Shipping Costs eCommerce Multichannel 98

ChannelAdvisor

AUGUST 2, 2021

Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world of direct-to-consumer (D2C) sales. As shopping activity continues to evolve, online marketplaces are also becoming a first stop for many consumers searching for a particular product or brand.

Consumer 98

Consumer Shipping Costs eCommerce Multichannel 98

Wiser

APRIL 4, 2024

These organizations are blending their unique capabilities, uniting on-the-ground price surveillance with consumer pricing intelligence. Biotopia, on the other hand, enhances its offering by providing its many clients with comprehensive price analysis. This partnership will result in comprehensive coverage of the organics industry.

Information 78

Information Consumer Marketing Channel 78

Retail TouchPoints

JANUARY 6, 2022

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they expect them. In fact, most brands aren’t able to produce highly personalized consumer experiences at scale. Stage 2: Optimize the consumer journey with simple personalization.

Consumer 295

Consumer Magazine Information Channel 295

Retail TouchPoints

MAY 5, 2022

During the COVID-19 pandemic, homebound consumers became digital-first natives as they turned to self-service channels to manage their lives and satisfy their shopping needs. Consumer expectations have taken a quantum leap as more and more customers turn to ecommerce in lieu of brick-and-mortar locations.

Retail 232

Retail Customer Experience Channel Technology 232

Liveintent

SEPTEMBER 17, 2019

Evaluating new partnership channels can be challenging. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Our experts weigh in below. Watch the complete webinar below.

Channel 83

Channel Multi-channel Webinar Fashion 83

ESW

JANUARY 20, 2020

Whether you are a DTC brand or a multi-channel retailer, QR codes present a huge opportunity. At one of the company’s retail pop-up stores in Melbourne, objects in a staged apartment were tagged with QR codes that when scanned took consumers to the site’s relevant product pages.

eCommerce 78

eCommerce Multi-channel Magazine Improvements 78