Kissmetrics

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. It’s called a SWOT analysis. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process.

PPC 288

PPC eCommerce Improvements Marketing 288

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Many marketers are surprised to discover that they’ve been calculating conversion rate all wrong. Evaluating eCommerce Conversion Rates by Channel.

Channel 113

Channel Mobile eCommerce PPC 113

Kissmetrics

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. Other agencies specialize in certain areas of analytics such as marketing vs operations. This can include things like marketing channels (search, PPC, content), operations or product data. Thought Leadership.

Technology 283

Technology PPC Channel Marketing 283

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. AdVenture Media Group specializes in PPC advertising.

PPC 206

PPC SEO Multichannel Social Media 206

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. The platform also limits data retention to 14 months, so you’ll need to connect with BigQuery data warehousing and data stream for long-term reporting analysis. The good news?

eCommerce 265

eCommerce SEO Events Recommendation 265

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. That said, tracking too many metrics can make a thorough analysis difficult.

PPC 162

PPC eCommerce SEO X-cart 162

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

ChannelAdvisor

JANUARY 23, 2023

Today, every channel is an e-commerce channel. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few.

eCommerce 59

eCommerce Channel Multichannel PPC 59

Algopix

AUGUST 10, 2020

As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. If the competition is eating into your market share, offer special discounts or gifts to keep your online buyers loyal. Conduct an in-depth marketing analysis to ensure that you are offering the most popular items.

eCommerce 78

eCommerce Channel PPC Gifts 78

ChannelAdvisor

JANUARY 23, 2023

Today, every channel is an e-commerce channel. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few.

eCommerce 52

eCommerce Channel Multichannel PPC 52

BigCommerce

JUNE 27, 2017

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. Heuristic analysis.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

Kissmetrics

AUGUST 8, 2017

AdWords is one of the most predictable paid media channels. In 2014, marketers spent $23.44 billion in the search channel. As Gary Vaynerchuk said: “marketers ruin everything.” It’s the same with marketing. One of my pet peeves is how marketers believe that keywords and search terms are the same thing.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Kissmetrics

AUGUST 22, 2017

Growth hackers…growth managers…growth marketers — startups these days are all about growth. This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at how to hire the right kind of person to propel your company forward.

Management 212

Management SEO PPC Social Media 212

Kissmetrics

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. In psychology, this experiment is related to “analysis paralysis,” or the idea that making no choice is better than making a tough choice. But what does this mean in terms of your marketing strategy?

Customer Retention 303

Customer Retention Article Marketing Other 303

BigCommerce

JUNE 6, 2017

Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. But in my experience, the secret to effective retargeting campaigns is careful management, analysis, and optimization. Marketing is about developing a clear strategy, and executing it systematically. and then comes the inevitable question.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

ROI Revolution

FEBRUARY 28, 2020

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? Desktop: The Battle Rages On.

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Omnisend

SEPTEMBER 6, 2021

As disruptive as the ecommerce industry is, everything we know as marketers can change in an instant. With over twenty years of marketing experience under her belt, Chloë is a force to be reckoned with. It’s equally tech, both marketing tech and what actually runs the front end of your business. Reading Time: 15 minutes.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Kissmetrics

OCTOBER 26, 2020

Crew — these companies were all leaders in their market at one point or another. In many cases, 80 to 90 percent of your marketing work is done here. No market need. A meta-analysis by Bart S. Large companies with well-known ecommerce stores filed for bankruptcy in 2020. These are brands you’d probably recognize.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Kissmetrics

JULY 12, 2017

Perform a competitive analysis, using tools that can reveal the types of apps or services other companies may be investing in. Push for an increase in your budget by highlighting how much you can overtake the market with continued focus in conversion optimization. It might be the one reason that influences leadership to make a change.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Shopping Signals

APRIL 17, 2023

In order to stay ahead of the curve, implementing strategic SEO tactics such as keyword research & analysis, link building campaigns and regular content updates are all must-dos for every successful ecommerce business owner!

SEO 52

SEO eCommerce PPC Social Media 52

ROI Revolution

JULY 18, 2019

Paid search campaigns stand at the front lines of your digital marketing strategy, and having a general understanding of them can go a long way in bringing more profitable growth to your brand. Paid search is a digital marketing strategy in which advertisers host sponsored results near the top of a search engine results page (SERP).

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

JULY 6, 2017

In digital marketing, it is a universally accepted tenant that performance analysis is pivotal for any effort. It’s important to determine what percentage of your traffic is coming from search engines, social channels, and any other places you advertise. Traffic Source – Active PPC Measurement.

eCommerce 96

eCommerce PPC Download Improvements 96

SellBrite

JULY 28, 2020

The short answer is research, market savvy, and a good business plan. However, each model will experience the competitive landscape in a different way, which should affect how sellers approach product research and competitive analysis. The trick is to find a product that people will want in a market that’s not already saturated.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

MagentoBrain

JUNE 15, 2023

Alternatively, you may identify an underserved market or a gap in the market, and choose to fill that niche. Identify your target market Identifying your target market is another important step in market research. Take into account both demographic and psychographic factors when making marketing decisions.

Payment Services 52

Payment Services Shipping Costs eCommerce Social Media 52

VTNS Solutions

JANUARY 14, 2022

The rising number of crypto investors has forced marketers to focus on cryptocurrency SEO. 49% of marketers believe organic search is the most profitable channel they use. You can use insights from an SEO competitor analysis report to inform your own website’s SEO strategy. Crypto SEO or PPC?

SEO 36

SEO Cryptocurrencies PPC Blog 36

AcquireConvert

AUGUST 27, 2020

All will increase your awareness of what other Shopify stores in your market are doing, how they’re doing it, and what you may need to do to catch up (or stay ahead). SEMRush brands itself as an “all-in-one marketing toolkit” and, indeed, it is a comprehensive suite of tools, focusing heavily on search engine marketing.

Shopify 69

Shopify SEO Payments Merchant Services 69

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Ecommerce Platforms

MARCH 26, 2020

Competitor analysis can be a tricky thing when you start your digital business. On the other hand, a competitor analysis will also help you to see which products sold by your competition are most valuable and popular. You can also use gap analysis to figure out whether there are any customer bases that your competitors aren’t covering.

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

ESW

NOVEMBER 26, 2018

In the meantime, natively direct brands — which create, market, sell and ship products to customers themselves, without intermediaries — are thriving because they were born with a customer-experience mindset. Traditional brands are still built for worlds in which sales and marketing live in different, physical places.

Consumer 94

Consumer eCommerce Electronics Customer Experience 94