Retail TouchPoints
JULY 28, 2023
Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.
Retail TouchPoints
SEPTEMBER 30, 2021
As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.
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Retail TouchPoints
NOVEMBER 3, 2021
To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.
Inflow Insights
NOVEMBER 22, 2021
Content gap analysis, also called competitor gap analysis, can help you distinguish the right and wrong choices for your website content strategy. But you have to perform this analysis correctly. What Is a Content Gap Analysis? How Content Gap Analysis Helps Your SEO & Content Marketing.
Retail TouchPoints
FEBRUARY 3, 2022
We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78
Retail TouchPoints
DECEMBER 27, 2023
Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Of the 30,000 new consumer products released each year, most of them fail. These are important steps, but they often only rely on one-time data analysis (i.e. existing knowledge).
Retail TouchPoints
OCTOBER 15, 2021
Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But data and analysis from Edited indicates that most products sold online are between a size 00 and a size 08. The economics of more inclusive sizing are clear — and have been for quite some time.
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