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Return-To-Office: Why Luxury Retailers Should Refresh Their Clienteling Strategies Along with Their Customers’ Work Wardrobes

Retail TouchPoints

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

Customer 275
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 264
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Google, Accenture Deepen Relationship to Help Retailers Harness and Optimize Their Data

Retail TouchPoints

AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

Understanding Seasonal Trends Ecommerce operates within the broader context of seasonal cycles, with certain times of the year experiencing heightened consumer spending and engagement. While historical data provides valuable insights, brands must also stay ahead of the curve by predicting upcoming seasonal trends.

Marketing 128
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Retail TouchPoints

More brands in categories like beauty, skincare, health and wellness — what Burt calls the “traditional powerhouse” categories — are investing in subscriptions, but there is also net-new demand in categories like oral care, where consumers that buy an electric toothbrush can get subscriptions for the replaceable head as well as the toothpaste.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.