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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). AI enables engagement with customers in more dynamic and intuitive ways. Non-linear service powered by AI enables flexibility.

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage.

eCommerce 234
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What to Consider When Incorporating AI into Your Retail Business

Retail TouchPoints

When contemplating whether and how to incorporate AI into their business, retailers should consider the following: Privacy concerns. These types of uses should be carefully implemented to ensure compliance with relevant privacy laws. Anna Stacey is an Associate in the firm’s Technology Transactions and Privacy practice.

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How To Sell Art Online – The Complete Guide for 2020

Ecommerce Platforms

According to statistics, the online art market grew 9.8% This means that now is the best time to start selling your art online. However, if you want to be successful, it definitely pays off spending some time learning how to sell art online. While selling your art online is not difficult, there are a number of steps involved.

Arts 197
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Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

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Personalization is Changing the Search Bar — and Retailers Need to Keep up

Retail TouchPoints

Implicit in this shift is the rise of personalization in the customer experience (CX). In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience. Yet the stakes are high given the new, pandemic-induced opportunity for recruiting and retaining customers — U.S.

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Behavioral Marketing: Unlocking Why Your Customers Do What They Do

Omnisend

This is proven by the myriad of articles, infographics, and studies you can find on how the most minute details affect a customer’s purchase decision. From color psychology to using urgency language to incite our customers to act, behavioral science is omnipresent in the marketing world. Very often, the customers themselves don’t know.

Marketing 167