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A New Take on ‘Native Retail’: Boutique Hotel Chain Mint House Lets Travelers Shop Their Stay

Retail TouchPoints

It’s an experience common to almost every traveler — you stay at a hotel and fall in love with the mattress, the sheets, the lamp. If you’re lucky you’re able to track down a tag or brand name and buy the item online. We have a lot of fun showing our guests brands that they wouldn’t necessarily experience on their own.

Travel 245
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Picture this: a traveler seeking a hotel near a lake for a specific activity. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions.

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The Ultimate Guide to B2B Local SEO

Kissmetrics

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298
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Kroger Launches Autonomous ‘Middle Mile’ Delivery in Dallas Market

Retail TouchPoints

While B2C autonomous deliveries, such as those using robotic vehicles meant to travel on sidewalks, have been tested by a few retailers , there may be more opportunity in the B2B or “middle mile” space.

B2C 250
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The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

Few salesmen travel door to door anymore. Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 It’s instead that they have yet to fully implement modern success strategies the B2C world has long known produce incrementally high ROI.

B2B 344
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25 Review Sites to Get More Reviews for Your Business

Kissmetrics

Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. In the B2B space, you can pay a monthly fee for a PC, the software and other products. From B2B services, mobility, travel, healthcare and housing, industries are collaborating as digital ecosystems.