Retail TouchPoints

AUGUST 10, 2023

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences.

Shipping Costs 213

Shipping Costs eCommerce Customer Experience Recommendation 213

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. The shift isn’t limited to chatbots; it extends to enhancing product catalogs.

Social Media 254

Social Media B2C B2B Customer Data 254

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Pivotree Blog

NOVEMBER 28, 2023

Report from Pivotree and Spryker revealed 90% of respondents have seen increase in demand for digital B2B buying experiences in past two years TORONTO – November 28, 2023 – Pivotree Inc. Developed by WBR Insights and B2B Online, the report surveyed 100 leaders from B2B companies across the U.S. and Canada.

B2B 52

B2B Supplies B2C Technology 52

GetElastic

OCTOBER 4, 2018

With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived. Key Takeaways: B2B buyers demand remarkable customer experience.

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B2B Workshop Electronics B2C 162

Forrester eCommerce

JULY 25, 2023

Hardly any of the executives who include customer experience (CX) metrics in their quarterly earnings calls do it well. Forrester recommends avoiding CX metrics entirely.

Customer Retention 195

Customer Retention Customer Experience Recommendation Customer 195

Kissmetrics

MARCH 27, 2018

More specifically, does a brand actually correlate to sales, especially for B2B players? And if so, what elements of branding are the most important to consider for B2B players who want to wisely join the trend? And the translation to B2B here is only natural. B2B companies frequently make enormous promises to their clients.

B2B 206

B2B Improvements Marketing B2C 206

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 187

eCommerce Order Fulfillment Fulfillment Multi-channel 187

Groove

AUGUST 20, 2020

We recommend offering physical and virtual gift cards throughout the year; however, virtual gift cards are of utmost importance, especially during the holidays when online orders spike. To increase brand awareness and grow your social media following throughout the holiday season, we recommend running a giveaway across all platforms.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Smile.io

OCTOBER 29, 2020

Personalized customer experience has become a must-need in the modern marketing landscape. Here are a few ways you can personalize the experience of your eCommerce customers and increase your sales. Creating a personalized experience for eCommerce has proven to be a worthwhile approach.

Customer Experience 46

Customer Experience eCommerce Customer Recommendation 46

Retail TouchPoints

DECEMBER 2, 2020

Prior to the 2020 upgrades, visitors to the FILA site would find a “customer experience that was sorely lacking,” Trenson noted. “I These things will help our apparel and footwear designers, our B2B salesforce and the independent retailers we supply.”. I couldn’t figure out how to shop [the site], and I’m a really good shopper.”

Apparel 167

Apparel Customer Experience B2B Leisure 167

Retail TouchPoints

DECEMBER 23, 2022

Prioritiz e profitability and customer experience to help retailers fight the impact of inflation. The smartest way to increase margins and profitability in a down economy is by using AI to intelligently recommend higher margin products.

eCommerce 196

eCommerce Shipping Costs Retail Recommendation 196

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. this can help you improve your abandoned cart email strategy and re-engage lost customers. Automation.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

OCTOBER 5, 2021

If you want to enhance your customer experience and increase customer loyalty, you need to offer consumers the option to connect via their preferred method of communication. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

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Omnichannel Customer Loyalty B2C B2B 224

Retail TouchPoints

JULY 26, 2021

There are plenty of good reasons to sell direct, from higher margins to insulation from future pandemics, but succeeding at DTC requires a different set of skills than the B2B environment you’re used to. You can’t just repurpose your B2B website and add a shopping cart to turn it into a shopping platform. Digital Marketing.

Payment Services 265

Payment Services Fulfillment Web Design B2B 265

Retail TouchPoints

DECEMBER 21, 2023

And many retail brands store their shoppers’ individual sizes and preferences in their profiles, so they can make personalized recommendations based on what shoppers have already said they want. Tailor checkout experiences in the same way as the rest of the ecommerce journey. B2B or B2C? Member or non-member? High or low price?

Payments 224

Payments Retail Shipping Costs Social Media 224

Blue Acorn

SEPTEMBER 13, 2017

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60

B2B Payments eCommerce Magento 60

Retail TouchPoints

AUGUST 24, 2023

Whether analyzing sentiment from customer feedback to improve products/experiences, delivering personalized product recommendations and identifying needs and pains for follow-up and upselling, the application of generative AI to real-time insights enables data-driven decision-making to increase customer satisfaction and grow businesses.

Toys 217

Toys B2C Social Media Accessories 217

Retail TouchPoints

DECEMBER 22, 2021

The clients we serve — DTC brands, B2B companies and brands that offer a mix of online and offline sales — are having a difficult time finding the expertise they need to take their business to the next level. Many brands will no doubt pass that cost on to the consumer, as industry insiders recommend. And it’s not just agencies.

eCommerce 265

eCommerce Shipping Costs Shopify Conversion Optimization 265

GetElastic

JANUARY 28, 2020

This article is the first in our B2B Ecommerce: Mastering the Basics series. It’s our editorial focus to support B2B practitioners through various stages of their digital journey. Many ecommerce executives jump into their roles with both limited experience and aggressive management expectations. View enlarged image.

eCommerce 183

eCommerce Customer B2B Shipping Costs 183

Ecommerce Platforms

OCTOBER 4, 2022

It offers B2B-related features, dropshipping with AliExpress, live streaming, and social media capabilities, allowing you to expand your business in more ways than one. To kickstart the creation of your online store, you start with a simple template, which you can then customize with Shopline’s drag-and-drop editor. . Dropshipping.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Kissmetrics

NOVEMBER 30, 2020

The Top 7 Options for Customer Service Software. How to Choose the Best Customer Service Software for You. All-in-one systems encompass different types of software, including: Customer relationship management (CRM): CRMs focus on sales and interacting with people to bring them in as customers and retain them long-term.

Live Chat 239

Live Chat Customer B2B Social Media 239

Retail TouchPoints

FEBRUARY 3, 2022

This is the new critical form of engagement for brands that understand providing the same customer experience and in-person shopping experience via a digital medium is essential for survival moving forward. He is a seasoned product professional with over 25 years’ experience taking B2B software products to market.

Consumer 229

Consumer Social Media Multichannel Fashion 229

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 249

Social Media X-cart Consumer Events 249

BigCommerce

MARCH 30, 2018

B2B subscription ecommerce. A subscription website is a site that collects a recurring payment from customers in exchange for recurring product replenishment or on-going service. Word of mouth recommendations. Word of mouth recommendations Expect personalized subscriptions to become more tailored over time. Let’s dive in.

Subscription 345

Subscription Payments eCommerce Payment Services 345

GetElastic

NOVEMBER 29, 2021

How fast your website loads directly impacts your customer experience and outcomes. Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. We recommend Google's PageSpeed insights tool to start. Does it Matter to Your Brand?

eCommerce Platforms 147

eCommerce Platforms Mobile B2C B2B 147

BigCommerce

MARCH 31, 2017

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue.

B2B 402

B2B eCommerce B2C Merchant Services 402

Retail TouchPoints

MAY 31, 2023

By offering a seamless and convenient shopping experience, merchants can improve customer satisfaction and reduce the likelihood of negative reviews. Personalized product recommendations can also increase the likelihood of positive reviews by helping customers find products they are more likely to purchase.

Merchant Services 214

Merchant Services Improvements Social Media Mobile 214

Kissmetrics

AUGUST 25, 2020

In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. Let’s dive in!

PPC 279

PPC Multi-channel Social Media B2C 279

Kibo

NOVEMBER 9, 2021

Kibo’s free RFP Template for Personalization and Testing does the heavy lifting for you, making the process simple so you can focus on selecting the vendor best suited to execute on your digital customer experience vision. A good RFP should help potential vendors easily understand your requirements and whether they can meet them.

Merchant Services 62

Merchant Services B2C B2B Document 62

Optimizely

JUNE 10, 2020

The more data, the more personalized the experience for your customers. Surface product recommendations to your shoppers where they are and make sure they are relevant. Building customer loyalty isn’t easy, but it is possible by carefully crafting your customer experience.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

GetElastic

JANUARY 19, 2021

So far we have addressed recommendations from the report that speak to the use of digital commerce platforms for B2B companies, shifts in product offerings and multiple go-to-market approaches. Customer loyalty. To learn more about the recommendations from Gartner, download the report here.

Merchant Services 148

Merchant Services Operations Fulfillment Customer Loyalty 148

Kissmetrics

AUGUST 13, 2020

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. There’s a reason 93% of B2B brands use email to distribute the content they create — it works. Now you know my top recommendations. Because it does !

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

SEPTEMBER 18, 2020

You get a hand-picked team that will provide evidence-based, practical strategy and recommendations. They help businesses with brand differentiation, customer experience, merger & acquisition branding, brand valuation, brand launch, and employee engagement. Ironpaper bills itself as a B2B growth agency.

Document 292

Document Marketing Channel Customer Experience 292

Ecommerce Platforms

FEBRUARY 23, 2021

With enterprise ecommerce, you can track previous purchases, and recommend items based on purchasing history, you can also access a higher level of scalability to meet the demands of enterprise level businesses. Product recommendations. Customer segmentation. Customer segmentation. B2B and mobile ecommerce.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Kibo

FEBRUARY 13, 2023

During this five-part series, they covered composable commerce and how companies leverage this architecture to deliver better customer experiences. They started working with us in 2016 to build a customer experience for an omnichannel furniture shopper. Read a summary of the series or watch each interview below.

Home Furnishings 62

Home Furnishings Customer Experience Omnichannel Demo 62

FastSpring

DECEMBER 9, 2022

Note: We also provide a checkout template that has been optimized for conversions, however, many businesses find that it’s easy to implement a custom solution with FastSpring. DaisyDisk Case Study: Learn how DaisyDisk used the FastSpring pop-up checkout to improve the customer experience in this case study. B2B quote builder.

Payment Services 142

Payment Services Merchant Services Payments Subscription 142