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The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 For startups and CPG brands, charting a path forward involves carefully selecting a CMO who embodies not just the skills of a marketer but the qualities of a visionary, authentic leader.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with the goal of becoming a “retail bank, payments and shopping service,” according to the company.

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275
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92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)

BigCommerce

Advertising & marketing. Banking fees. Newspapers and magazines. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. 92 Small Business Tax Deductions. Accounting fees. Amortization. Board meetings.

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10 Effective LinkedIn Advertising Ideas

Kissmetrics

While there is a slew of social platforms available for digital marketing endeavors, LinkedIn is unique. Where else can marketers find business-minded individuals and target them with incredible accuracy? In fact, more than 50 percent of US marketers will advertise on LinkedIn this year. Emotion is a powerful force in marketing.

Banking 273
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How to Launch a Lifestyle Business in the Age of Social Distancing

Retail TouchPoints

The entrepreneur that embarks on this type of journey does so to enhance their quality of life, while also enhancing their bank account. Examples of lifestyle businesses include blogging, affiliate marketing , ecommerce and consulting. Unlike SMBs, lifestyle businesses are run by owners/founders with minimal extra employees.

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How to Promote Your Small Business

Wiser

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.