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Whole Foods Becomes Lab For Amazon To Test Pricing Strategies

RTP blog

By Adam Blair, Executive Editor Even for a company that routinely generates big headlines, Amazon made quite a splash with its purchase of Whole Foods in June. The retailer got even more attention when it lowered prices on key items at the grocer-formerly-known-as-“Whole-Paycheck” in late August.

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Should Amazon’s Unconventional Grocery Plans Shake Up Supermarkets?

RTP blog

Amazon’s grocery ambitions have been a major talking point within the industry since the e-Commerce giant acquired Whole Foods two years ago. Although Amazon never officially confirmed these plans, a recent New York Times report provided insight into the experience these stores would potentially deliver to the consumer.

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Are Consumers Willing To Shop In A Robotic Grocery Experience?

RTP blog

The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. In an opinion piece last week, New York Times contributor Stacy Torres suggested that shoppers don’t want to buy groceries from a robot. It isn’t about detracting from stores, but adding to Amazon’s capabilities.

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The Top 5 E-Commerce Fulfillment Predictions For 2018

RTP blog

Options, Options, Options Amazon is experimenting with deliveries to customers’ homes and cars, even when they are not there. Amazon will continue to refine its futuristic predictive shipping capabilities and will be joined in 2018 by at least two other companies. Heck, Amazon could buy a country. Who will they be?

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#IRL Mania: The New Value Of A Retail Footprint For DTC Brands

RTP blog

With consumers often being exposed to media in one channel, but buying the product in another, it’s clear that measurement needs to be considered holistically. Those Amazon bookstores have been theorized as a place where Amazon connects people through their Prime Membership.

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Will The Albertsons-Plated Deal Kickstart Meal Kit Growth?

RTP blog

The move comes two months after Amazon entered the market with a trial of its own home-delivery meals , indicating that meal kits may be the next target for e-Grocery growth. The RTP edit team discusses whether meal kits will take off as a result of the major investments from Albertsons and Amazon. Amazon is toying with it as well.

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It’s the Experience: Amazon Reaches Beyond The Screen

Liveintent

Why would Amazon, which is tearing up retail online, be creating real-world retail experiences, popping up Amazon stores all over and paying $13.7 billion for Whole Foods? Amazon, Meeker noted, is the primary way people search online for products, besting that other search giant, Google. The Amazon experience.

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