article thumbnail

Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

article thumbnail

What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social. Remember Orkut?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chatbot-Powered Shopping: The Next Frontier of Generative AI

Retail TouchPoints

” on Amazon, the top three results are a Dr. Seuss book called “What Pet Should I get?,” ChatGPT needs access to proprietary platform data from retailers in order to make product-level personalized recommendations. Second, search will deliver next-generation product recommendations.

Books 312
article thumbnail

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). TikTok has teamed up with Barnes & Noble to launch a summer reading campaign — #BookTokChallenge — to encourage people to discover new books and authors and then share their reactions on TikTok.

Books 278
article thumbnail

How to Sell Books Online: Everything You Need to Know

Ecommerce Platforms

Whether you love books or you just love selling online, there’s no doubt that selling books online can be a profitable sideline or full-on business. The book industry remains quietly successful in the face of enormous competition. How to Sell Books Online: The Facts. How to Sell Books Online: Creating an Online Bookstore.

Books 164
article thumbnail

How Niche Communities Are Changing Online Conversations

Kissmetrics

Social media is a noisy place. What does this mean for the future of social media and digital marketing? For example, if you love books, you might join a book club. It’s where your core audience hangs out, and their attention isn’t fragmented like it often is on larger social media sites.

article thumbnail

The 10 Best Ways to Promote an Event Online

Kissmetrics

But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. Let’s say that you’ve taken a page out of my book and created content so valuable that your competitors would have made people pay for it. I’m a huge believer in the power of leverage.

Events 363