Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey?

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Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential.

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Retail TouchPoints

AUGUST 2, 2023

It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. pointed out.

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Retail TouchPoints

APRIL 5, 2023

Consumers are returning to the physical store for all the advantages it offers: the ability to touch, feel and experience the brand — and most importantly, be a part of the brand’s community or “tribe.” Brands should focus on creating an experiential space that takes advantage of all that in-store has to offer.

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Retail TouchPoints

NOVEMBER 20, 2023

Like many other DTC brands, True Classic made its first big impression online — in its case with a series of humorous, fast-paced, mildly homoerotic commercials. Also like many other DTC brands, its next step was into the brick-and-mortar world. and San Jose, Calif., beginning in 2022. and San Jose, Calif., beginning in 2022.

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. More optimistic retailers will not pull back on spend and let their competitors steal their customers’ attention.

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Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible.

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Groove

MARCH 4, 2024

The world of retail is fast-paced, and web design is the cornerstone of customer engagement. Striking this balance is the key to building brand loyalty with eCommerce. To thrive in a digital marketplace, online store owners must stay on top of trends. Let’s explore 20 exciting trends in web design effects.

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Retail TouchPoints

MAY 6, 2024

“It’s all about pushing myself out of my comfort zone continuously,” she said in an interview with Retail TouchPoints. As Co-founder and face of her namesake brand, she has plenty of opportunities to do it. The brand also has eagerly adopted emerging tech such as QR codes, NFTs and even gaming platforms like Discord.

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Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. This was evident at Prosper Show in Las Vegas, March 13-15, 2023, an event originally developed for Amazon sellers.

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Kissmetrics

JANUARY 31, 2022

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Advertising comes into play once they actually recognize your brand.

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Retail TouchPoints

OCTOBER 26, 2023

And that mentality of empowering people’s entrepreneurial drive extends inside the organization as well, where Home Depot has built a robust retail media operation that began long before “retail media” was a commonplace term. We were challenged from the beginning to think about how to build both together.”

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Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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Retail TouchPoints

AUGUST 16, 2023

Rebranding can help refresh your image, communicate your value proposition and attract more customers. Analyze Whether There are Shifts in Your Vision Your vision is what sets the tone for your business’ aspirations. Rebranding will help you align your brand identity with your new vision and goals.

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Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing. E-sellers will leverage social channels more than ever.

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Retail TouchPoints

JUNE 7, 2023

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores. virtual reality).

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Retail TouchPoints

MAY 16, 2022

Target was a model of agility during the pandemic, quickly expanding BOPIS and curbside pickup operations, and leveraging its store network for online fulfillment. The retailer was rewarded with double-digit sales growth in 2020 and again in 2021.

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Retail TouchPoints

JANUARY 25, 2023

At its core, the brand is focused on making sure anyone and everyone can benefit from and enjoy fitness. And those core beliefs are reflected in everything the brand touches, whether it be an influencer partnership or an in-store experience. “We As part of its quest to expand into the U.S.,

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Retail TouchPoints

JULY 26, 2021

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. Building an Online Presence. to visit your website. The good news is that your wholesale brand may actually have an advantage here. Building a Tech Stack.

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Retail TouchPoints

OCTOBER 11, 2022

Now imagine if even a portion of that time was spent with your brand, and you begin to see the appeal of the branded podcast. “ One is this ability to serialize your content, in other words to hold attention over time. Podcasts are one of the most intimate mediums because it’s just you and a voice in your head.”.

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Retail TouchPoints

OCTOBER 6, 2022

But despite the rush, retailers still have multiple opportunities to maximize both in-store sales and online conversions. The Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment, providing a wealth of insights to help merchants refine and optimize their holiday strategies.

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Retail TouchPoints

MARCH 1, 2023

Although spontaneous purchases may in part be motivated by having spare cash on hand, digital branding campaigns can have a significant influence over those split-second decisions. Hit the Jackpot with High-Impact Video Digital video remains one of the best mediums for driving mass awareness across industries, and lotteries are no different.

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Retail TouchPoints

AUGUST 14, 2023

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on ecommerce innovation. The Kizik brand was developed by Mike Pratt to make a necessary product (sneakers) easier for everyone.

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Retail TouchPoints

JANUARY 24, 2023

What should advertisers be aware of when investing in this format? What should advertisers be aware of when investing in this format? Let’s first look at what’s happening in the digital retail space to better understand how brands might use shoppable ads this year. Traditional search is declining.

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Retail TouchPoints

AUGUST 24, 2022

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Retailtainment concepts tend to downplay a key element of retail — actually selling products — and amplify a partnership or association with a well-known pop culture, hospitality or even food brand.

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Retail TouchPoints

OCTOBER 19, 2022

The past two years have proven that the store is anything but dead. Retail has managed to bounce back from the depths of the pandemic and remain strong even in the face of high inflation, and while ecommerce continues to climb, brick-and-mortar remains absolutely vital. There’s nothing wrong with getting the basics in place first.

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Groove

SEPTEMBER 8, 2020

Instagram eCommerce is one of the best ways to increase exposure, brand awareness and conversions. Follow your followers. Each photo, video and story that you post on your Instagram account should have a purpose ? Follow Your Followers. Instagram Best Practices. Use hashtags to increase visibility.

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Kissmetrics

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Shoppers coming into your store know you, trust you, and are more likely to purchase from you.

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Kissmetrics

DECEMBER 2, 2021

By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing. By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing. shoppers say they won’t shop in-store at all this season.

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Groove

JANUARY 19, 2022

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Phase 1: Discovery & Awareness. The Discovery and Awareness phase is the first step in mapping customer experience.

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Retail TouchPoints

OCTOBER 17, 2023

In its original incarnation, Bed Bath & Beyond (BB&B) was defined by its in-store experience: exploring exactly what was included in the “beyond” category, checking out the gizmos and gadgets near the cash wrap and then redeeming those ubiquitous 20% off coupons at checkout. The renamed website debuted in the U.S.

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Kissmetrics

MAY 28, 2021

If you have it in place, you can expand your customer base and quickly grow your business. Imagine your business has franchises or branches in various cities or countries. Multiple-location SEO helps you improve your search traffic from various locations. How to do multiple-location SEO? What Is Multiple-Location SEO?

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Wiser

MAY 22, 2023

Which, in turn, can have a tremendous impact on the success of your business. If you were in the market for a new power drill for your home, would you be more likely to go with a well-known and established brand such as Milwaukee, or a smaller brand you’ve never heard of before? This is called brand equity.

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Retail TouchPoints

NOVEMBER 8, 2022

billion, according to CBInsights, and that growth is poised to continue, especially as new solutions and services emerge to help these creators monetize and grow their individual brands and businesses. But what exactly do creators need to flourish and do their best work (and do their best for the brands they work with)?

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Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Among the businesses that most often use location data are consumer packaged goods brands. Use Location Data to Better Understand your Audience. Identify Ideal Retail Partners to Maximize Value.

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Retail TouchPoints

AUGUST 1, 2022

In brick-and-mortar stores, title III of the American Disabilities Act (ADA) mandates ramps for mobility-impaired customers or braille signs for the visually impaired. Retail Companies Get the Most Lawsuits. Likewise, many large retail companies have already received ADA-based digital suits. Why Retail?

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Retail TouchPoints

NOVEMBER 18, 2020

Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must evolve and adjust their strategies in completely new ways. According to a recent report by InMoment , 60% of customers make more frequent purchases from brands to which they are loyal.

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