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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey? Keep visiting this hub to get the latest and greatest content related to the show!

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3 Steps To Mobile Mastery: Grab Attention, Leverage Influencers, Integrate Smart Devices

RTP blog

3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. 3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. Test where your buy button is.

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How Neiman Marcus is Using Next-Gen Tech to Deliver on its Century-Old Promise

Retail TouchPoints

Hear from more of the top leaders in retail at the Retail Innovation Conference & Expo May 10-12 in Chicago. Our view is that style is ubiquitous; style should be a part of every experience ,” Bob Kupbens, EVP and Chief Product and Technology Officer of the Neiman Marcus Group in a session at the 2021 Retail Innovation Conference.

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Capturing the Growing Spending Power of Gen Z and Gen Alpha

Retail TouchPoints

A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers. You need to make sure the experience is really tailored for that [mobile] format,” said David Morin, VP of Customer Strategy at Narvar.

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Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Retail TouchPoints

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. with more countries to be added soon.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results. No Media Channel is Upper- or Lower-Funnel It’s true: any media channel can expand brand awareness, and any media channel can deliver product or sales messaging.

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Adobe and Stellantis Expand Relationship to Reimagine Automotive Customer Experiences

365 Retail

Adobe and Stellantis have a longstanding relationship: Stellantis uses Adobe Creative Cloud and Adobe Experience Cloud applications to design, deliver, and personalize beautiful and inspiring content for its websites, digital channels, and user interfaces of in-car displays, across their automotive brands.