365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

Channel 98

Channel Multi-channel Marketing Retail 98

Retail TouchPoints

JUNE 13, 2023

This more expansive view of digital transformation has been one of the key lessons learned by Matthieu Houle, CIO of Aldo Group , during his five-plus years working up the IT ranks within the company. Matthieu Houle: The retail landscape is becoming increasingly complex, and Aldo Group is certainly not exempt from this complexity.

Supplies 252

Supplies Customer Experience Technology Omnichannel 252

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 276

Omnichannel Retail Mobile Social Media 276

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Instead, they Facetime friends in video group chats after school.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

RetailMinded

APRIL 7, 2022

Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.

Consumer 98

Consumer Retail Omnichannel eCommerce 98

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app. How mobile applications support B2B commerce.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live. Looking Ahead.

Social Media 306

Social Media Retail Events Channel 306

Retail TouchPoints

MARCH 9, 2023

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. You’ve got to have great product and a great experience.”

Omnichannel 278

Omnichannel Social Media Mobile Fashion 278

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

Retail 292

Retail Social Media Multi-channel Channel 292

Retail TouchPoints

AUGUST 23, 2023

Consumers expect a seamless interaction with a brand when and where they want it. In its stores, only one sample of each clothing item is displayed, and consumers use QR codes in the app to request a specific size be sent to fitting rooms or to the counter for purchase. Loyalty must adjust to meet those evolving consumer expectations.

Travel 225

Travel Clothing Technology Customer Loyalty 225

Retail TouchPoints

JANUARY 6, 2023

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Approaching iCommerce.

Games 317

Games Cryptocurrencies Clothing Channel 317

Retail TouchPoints

FEBRUARY 14, 2023

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar locations. That meant drawing on not only detailed customer behavior data from the credit card issuer’s website, but also patterns of consumer behavior elsewhere on the internet.

Customer 229

Customer Banking Customer Experience Social Media 229

Retail TouchPoints

AUGUST 19, 2022

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” But consumers aren’t just buying items online and having them shipped to the house. But consumers aren’t just buying items online and having them shipped to the house.

Technology 272

Technology Shipping Costs Omnichannel Mobile 272

Retail TouchPoints

OCTOBER 21, 2020

Millennials are the largest age group in the workplace today and they represent a collective $1 trillion in buying power, according to Gallup. That’s a question we’ve sought to explore in the CodeBroker Mobile Coupon Survey. The Mobile Tipping Point. Mobile Assures Easy Access. Mobile Means Less is More.

Marketing 198

Marketing Mobile Customer Loyalty Channel 198

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

Payments 289

Payments Omnichannel Payment Services Consumer 289

Kissmetrics

JANUARY 26, 2021

Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists. As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. These include: Screenshare on mobile. You can also join voice calls.

Channel 316

Channel Games Download Social Media 316

Retail TouchPoints

APRIL 4, 2024

Pollet himself wasn’t a part of developing the IAB guidelines but a member of his team was in the working group. It’s especially complex in retail media, because true incrementality requires true holdouts or control groups, and you can’t do that in a lot of retail media because the gardens are walled and the data is separated.

Retail 274

Retail X-cart Banking Definition 274

Retail TouchPoints

AUGUST 23, 2023

But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the brick-and-mortar experience — largely because they do not fully or accurately reflect the needs of today’s in-store consumers.

Apparel 246

Apparel Accessories Omnichannel Consumer 246

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. They also need to support a more mobile-enabled workforce that might need smaller, roller-cart type stations, rather than so much emphasis on fixed till cash wraps.

Sporting Goods 301

Sporting Goods Technology Omnichannel Operations 301

Pivotree Blog

OCTOBER 17, 2022

As consumers, we all understand the drive to find products that meet our needs. But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. 5: Make Social Channels a Priority.

Channel 98

Channel Customer eCommerce SEO 98

365 Retail

JUNE 7, 2023

That’s according to new research from omnichannel customer engagement platform SAP Emarsys to mark the launch of its Mobile Wallet. This generational difference appears to be driven by the loyalty benefits offered by mobile wallets, with 93% of consumers using a mobile wallet-based loyalty programme.

Omnichannel 98

Omnichannel Mobile Customer Loyalty Channel 98

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 78

B2B Mobile eCommerce Shipping Costs 78

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Consumers now shop across more channels and devices than ever. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

Small Business Retail 240

Small Business Retail Marketing Retail Social Media 240

BigCommerce

DECEMBER 19, 2017

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. The method in which consumers shop is continually evolving. Mobile payments are also making an increasing impact. trillion worldwide.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

RTP blog

JULY 19, 2019

This means that consumers are less involved on their social media feeds, spending more time out and about. So as a marketer, how do you win consumer attention when there is so little to go around? Prevent the consumer from scrolling on by personalizing the ad based on their preferences and interests.

Marketing 150

Marketing Social Media Mobile Channel 150

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 248

Payments Payment Services Customer Experience Social Media 248

Retail TouchPoints

MAY 4, 2023

These touchscreens and in-store mobile devices are state-of-the-art plasma displays that bring visual creative to life. As first-person retailer data becomes more integrated into in-store signage, brands can customize messaging for consumers so they receive a more personalized and engaging experience with brands. Numbers don’t lie.

eCommerce 317

eCommerce Arts Consumer Travel 317

Retail TouchPoints

FEBRUARY 21, 2024

To ensure they’re focusing on the right products and experiential elements, Hydra Health conducts a series of focus groups with people it knows will be using the spaces daily. For example, offering fast and convenient payment experiences via mobile devices or even employee badges takes cues from airport retail’s “scan and go” models.

Gifts 251

Gifts Beauty and Health Payment Services Payments 251

Retail TouchPoints

AUGUST 23, 2022

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

Marketing 251

Marketing Beauty and Health eCommerce Consumer 251

BigCommerce

JUNE 15, 2017

These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. ” –– Daniel Townsend, Founding Partner, The Plum Tree Group. Direct-to-Consumer Deployments. Carolina Panthers. Grand Canyon Store.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

OrderDynamics

AUGUST 29, 2017

Latest Benchmark on Nordic Omni-Channel Retailing. The research asked omni-channel, ecommerce, and mobile commerce focused questions of 100 retail executives across Sweden, Denmark, Norway, Finland, Iceland, UK, and Germany. It raises important questions for retailing executives, when it comes to Nordic omni-channel retailing.

Channel 52

Channel Retail Mobile Consumer 52

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Zurich Insurance Group. Starbucks & Dunkin Donuts. Bank of America.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Kissmetrics

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Your customers are individuals, but they also belong to a group based on what year they were born. Run Paid Ads on Social Channels They Use the Most. They’re mobile-friendly, and 90 percent of them own smartphones.

Social Media 269

Social Media Reference Events Automotive 269