Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Channel 78

Channel Management Social Media eCommerce 78

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263

Channel Magazine Consumer Operations 263

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. A ten thousand dollar handbag is well out of reach of the majority of consumers. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels. Step Three: Make your social posts shoppable.

Social Media 269

Social Media Events Gifts Consumer 269

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

Channel 122

Channel Consumer Electronics Consumer Electronics 122

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

Omnichannel 256

Omnichannel Merchant Services BigCommerce Payment Services 256

Retail TouchPoints

SEPTEMBER 2, 2022

However, experts note that in times of economic volatility and fast-changing consumer behaviors, brands need to think strategically about their path to global growth. They also can look at marketplaces, and even the resale market, to gauge demand and determine whether they can successfully capitalize on consumer needs.

Merchant Services 287

Merchant Services Shipping Costs Channel eCommerce 287

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. McKinsey research also indicates that only 15% of retailers have fully implemented personalization strategies; 80% and higher are still plotting their personalization strategy or have only just begun pilot initiatives.

Consumer 228

Consumer Customer Loyalty Customer Experience Recommendation 228

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 94

Channel Subscription Marketing Presentation 94

Groove

DECEMBER 23, 2020

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Anticipate Omni-Channel Shoppers. Crafting A Mobile eCommerce Strategy. Conclusion.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Salsify

JUNE 1, 2023

Explore the basics of channel segmentation as well as some tips and tricks for consumer market segmentation to help you effectively reach your audience.

Channel 147

Channel Consumer Marketing Omnichannel 147

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

eCommerce 360

eCommerce Payment Services Channel Social Media 360

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. That includes [looking at] other paid marketing channels in addition to Meta and Google. When Wish debuted in 2010 it took the U.S.

Shipping Costs 319

Shipping Costs Consumer Supplies Shipping 319

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. Costco’s use of a staged “leaked” email as part of their marketing strategy.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Despite the demand, there remains an opportunity gap for retail brands to adopt two-way channels and a conversational mindset.

Consumer 312

Consumer Marketing Mobile Customer Experience 312

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 238

Multi-channel Payment Services Automotive Consumer 238

BigCommerce

APRIL 29, 2021

In 2020, nearly 55% of consumers used DTC channels to purchase CPG products or nonperishable items they use on a…

Channel 428

Channel Consumer 428

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. Competitive pricing is a key strategy to build customer loyalty and increase sales. Kevin Sterneckert is Chief Strategy Officer for DemandTec by Acoustic , where he develops strategies that?unlock

Customer Loyalty 322

Customer Loyalty Operations Improvements Customer Experience 322

365 Retail

FEBRUARY 14, 2024

We’ve earned consumers’ attention, built their trust, and maintained their loyalty every step of the way on our journey to becoming a leading outerwear brand. But consumer trust isn’t measured in Instagram followers or quarterly sales. What is consumer trust? Essentially, building consumer trust isn’t just about ticking boxes.

Consumer 72

Consumer Clothing Social Media eCommerce 72

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Consumer Promotion?

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 231

Channel Retail Customer Experience Operations 231

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Groove

JULY 9, 2020

Inbound marketing has certainly become the de facto strategy adopted by most marketers. Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. Building An eCommerce Branding Strategy.

Social Media 352

Social Media eCommerce Webinar SEO 352

Wiser

FEBRUARY 26, 2024

A recent study conducted by Wiser Solutions, focusing on the headphones category, unveiled significant discrepancies in pricing strategies across retailers. Furthermore, as consumers increasingly lean toward price comparison before making purchasing decisions, maintaining price consistency becomes crucial in building brand loyalty and trust.

Retail 78

Retail Channel Consumer Improvements 78

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Leveraging rewards or discounts has been a solid retention strategy and a top priority for many. Tip 6: Allow customers to shop where they are.

Shipping Costs 217

Shipping Costs Improvements Live Chat Retail 217

Retail TouchPoints

OCTOBER 5, 2022

Despite their temporary nature, pop-up shops are intended to make a lasting impression on visitors through offering extraordinary consumer journeys. While trends change frequently, there are foundational elements of retail strategy that every brand must consider to successfully design a pop-up experience.

Arts 204

Arts Home Furnishings Consumer Workshop 204

Smile.io

JUNE 2, 2023

As the attention to environmental issues becomes increasingly mainstream and consumers become more mindful of their effect on the planet, a shift towards sustainability has emerged in consumer trends. Here we’ll walk through seven strategies for doing just that! Do consumers care about sustainability?

Consumer 84

Consumer Shipping Costs Shipping Social Media 84

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

Marketing 312

Marketing Information Consumer Reference 312

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 228

Consumer Social Media Recommendation Apparel 228

RIS News

OCTOBER 2, 2023

Nike is letting its consumers take the reins, poised to capitalize on a customer-driven omnichannel approach that’s backed by ongoing supply chain strengthening and increased digital capabilities.

Supplies 94

Supplies Channel Omnichannel Consumer 94

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. It will run across linear and streaming TV, radio, digital, social, influencer marketing and PR channels. Check out the full ad here.

Consumer 202

Consumer Marketing Multi-channel Accessories 202

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. Inclusion Definitions Expanding Beyond Sizing.

Consumer 289

Consumer Retail Merchant Services Fashion 289

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195