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Retailers Target Trio of Priorities To Build Connections With Customers, New American Express Research Finds

365 Retail

Amex’s research surveyed 500 senior decision makers across UK retail and hospitality businesses of all sizes, with at least one physical store, exploring their current challenges, investment priorities, and customer attraction strategies.

eCommerce 106
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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

And despite having an incredibly loyal customer base, Anthropologie has focused on expanding its reach, especially among consumers in their late 20s through early 40s — and a few more as well. In marketing, it’s not about one channel or another; you need the portfolio because things can change,” Preis explained. But you can’t get lazy.

Customer 254
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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. From the shuttering of physical stores to seismic shifts in logistics operations, many blame The Amazon Effect. billion in sales in Q3 2020.” Amazon set the bar.

eCommerce 139
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect. Natori also sells via wholesale channels, to luxury retailers such as Neiman Marcus and Bergdorf Goodman.

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Crossing the Digital Divide: 6 Best Practices for Department Stores and Digital Marketplace Retailers

Sailthru

When it comes to department stores and marketplace retailers, digital truly is the divide. It’s easy for department stores to get caught up in Shiny Object Syndrome, ignoring the fundamentals in favor of the bells and whistles like smart fitting rooms and augmented reality displays.

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‘We are in the Business of Emotions, Not Transactions’: Exclusive Q&A with Neiman Marcus Group CTO Bob Kupbens

Retail TouchPoints

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. Much of it comes down to fostering deeper relationships with its customers.

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Personalization As The Digital Strategy For Beauty Commerce

RTP blog

If you’ve ever wandered into a beauty retailer’s store or lost yourself in the beauty section of a department store, you know all too well the endless number of alternatives the consumer faces when trying to figure out which beauty products to purchase.