Retail TouchPoints

MARCH 17, 2022

These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022. Using the Resonate Ignite consumer intelligence platform, we recently examined home improvement trends through the lens of three key generational segments. Gen X Homeowners Making Improvements.

Improvements 281

Improvements Home Furnishings Shipping Costs Customer 281

Retail TouchPoints

MARCH 6, 2024

Under ideal circumstances, reducing rampant returns is best accomplished through improving the issues that are most frequently leading to them. While returns can’t always be prevented, they can be leveraged to improve profit margins and even generate revenue.

Customer Experience 257

Customer Experience Shipping Costs eCommerce Improvements 257

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Forrester eCommerce

APRIL 1, 2019

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. For decades channel professionals have used channel incentives to drive behavior; whether establishing new behaviors, suppressing old ones, or repositioning partners for a new opportunity.

Channel 412

Channel Management Improvements Marketing 412

Fabric

FEBRUARY 9, 2024

Tim Cook, CEO at Apple For retailers, improving inventory health sounds simple enough. In this article, we’ll go over some of the important things to look for when analyzing inventory in a retail business and present a blueprint for diagnosing and improving inventory health. “Inventory is fundamentally evil. Let’s dive in!

Improvements 130

Improvements Shipping Costs eCommerce Fulfillment 130

Retail TouchPoints

MARCH 2, 2023

The Engage3 Omnichannel Intelligence module was created to combine omnichannel data, machine learning-powered item linking, competitive intelligence reporting and price image elasticity models to help brands monitor and improve omnichannel performance.

Channel 238

Channel Omnichannel Retail Technology 238

Retail TouchPoints

MAY 6, 2022

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment.

Retail 267

Retail Management Information Consumer 267

Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ heated concerns.

Channel 254

Channel Accessories eCommerce Consumer 254

Retail TouchPoints

AUGUST 2, 2022

Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want. One way to improve targeting and increase loyalty is to offer consumers personalization that really meets their needs.

Clothing 226

Clothing Fashion Channel Information 226

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

Shipping Costs 220

Shipping Costs Improvements Live Chat Retail 220

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 275

Marketing Consumer Information Customer Retention 275

Groove

APRIL 17, 2024

This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Retail TouchPoints

FEBRUARY 6, 2024

Undoubtedly, one part of the puzzle here has to do with data security: the cascade of high-profile breaches we’ve witnessed over the last few years have made consumers more wary than ever of how brands might use their personal information. They think of AI as somehow nefarious, even as it actively guides their purchasing decisions.

Recommendation 270

Recommendation Customer Hobbies Technology 270

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty.

Customer 202

Customer Channel Technology Improvements 202

Retail TouchPoints

JUNE 9, 2023

The brands we work with are pursuing a multitude of sustainability initiatives, from improvements in their supply chain to innovative ways to extend the usable life of their products through curated resale channels. Sustainability can be highly data-driven.

Supplies 229

Supplies Operations Shipping Costs Customer 229

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 264

Social Media Consumer Information Marketing 264

Optimizely

NOVEMBER 5, 2020

By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Loyalty data gives you an opportunity to engage your customer with messages that are completely personalized for them. Loyalty data lends itself to relevant and personalized messages.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. Marketers are still sending the same messages to all shoppers, and they still have a siloed view of customer data that’s preventing them from informing their web push messages with actions taken on other devices.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Retail TouchPoints

MARCH 21, 2023

The platform includes free pickup and a certified data wipe service for any devices, and the retailer has partnered with more than 600 retail stores where customers can sell their items. “An The retailer is aiming to double its traffic by creating a customer journey that lets customers identify their device and offer an instant “best price.”

Electronics 289

Electronics Improvements Customer Experience Channel 289

Retail TouchPoints

JUNE 30, 2022

H&M will work with Google Cloud ’s computing services to improve its customer experience and supply chain capabilities, by leveraging data analytics and the technology provider’s secure, sustainable global infrastructure. Over time, the partnership will develop additional data science and AI capabilities. “H&M

Customer Experience 246

Customer Experience Omnichannel Supplies Events 246

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Retail TouchPoints

MARCH 20, 2024

MNTN has fully integrated with Rockerbox , allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. This type of CTV measurement can provide reliable data as cookies begin to be deprecated.

Subscription 226

Subscription Channel Improvements Marketing 226

Retail TouchPoints

APRIL 18, 2022

Because better markdowns have the potential to significantly improve the traditional KPIs that supply chain teams are evaluated on. Strategic improvements to a retailer’s markdown optimization strategy dramatically and rapidly improve these KPIs. And it’s not just the supply chain team who’ll be happy!

Supplies 224

Supplies Improvements Outdoor Operations 224

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 296

Retail Customer Data Customer Experience Social Media 296

Retail TouchPoints

AUGUST 17, 2022

The growth spike exposed multiple inefficiencies in the company’s management of its sales and inventory data. As demand slowed and the company sought to channel its pandemic wins into long-term sales opportunities , it encountered hurdles, with employees required to work through an outdated system.

Information 247

Information Travel Download Channel 247

Retail TouchPoints

JULY 14, 2021

Traditionally, inconsistent data sharing and a lack of full alignment on trends and goals have hindered most demand forecasting processes. But now, as many retailers and brands strive to understand and respond to ever-changing consumer needs, there is a prime opportunity to make improvements. Why is this such an issue for both parties?

Shipping Costs 264

Shipping Costs Omnichannel Channel Recommendation 264

Groove

APRIL 19, 2024

BigCommerce has a larger scope of built-in marketing and SEO functionalities, which allow you to create targeted marketing campaigns and improve organic search ranking. More channels to sell: BigCommerce integrates seamlessly with various sales channels , including marketplaces, social media platforms, and point-of-sale systems.

BigCommerce 395

BigCommerce Shopify Payment Services SEO 395

Kissmetrics

DECEMBER 15, 2020

With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. Cookies are small text files that collect bits of data about users as they browse the web. Cookie tracking helps you collect data on users who visit your pages. Still unsure? Let’s dive a little deeper.

eCommerce 320

eCommerce Information Improvements Reference 320

Kissmetrics

OCTOBER 9, 2020

However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data. This data is here to help you understand what type of content your audience is interested in so you can improve your YouTube strategy. Ready to dig into the data? Want to save or share your data?

Improvements 279

Improvements Channel SEO Information 279

Retail TouchPoints

JUNE 23, 2020

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores.

Customer Data 289

Customer Data Omnichannel Customer eCommerce 289

Kissmetrics

DECEMBER 12, 2017

I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. Head to Behavior > Site Content > All Pages on Google Analytics to access this data. When Alex Turnbull wanted to improve engagement on the Groove blog, he ran an A/B test to see what effect storytelling would have on readership: Image Source.

Improvements 491

Improvements Marketing Social Media Blog 491

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 234

Small Business Retail Retail eCommerce Social Media 234

Retail TouchPoints

DECEMBER 13, 2021

After doing these data-driven transformations one retailer at a time, I realized that if I transitioned to Google, I could impact the industry in a scaled way and build the things that I always wanted Google to build for me,” said Tharp. I think people are getting tired of using the word omni — it’s really “channel-less.”

Channel 182

Channel Omnichannel Retail Merchant Services 182

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

RTP blog

SEPTEMBER 25, 2017

As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. With technology that creates a seamless shopping experience and insights from your data.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Optimizely

MARCH 21, 2019

There are different ways you can segment your customers to improve engagement and decrease email fatigue. You can save time and be more accurate by using dynamic customer segmentation , which automatically updates segments using real-time data based on customer behavior. But it’s all based on someone else’s data.

Improvements 315

Improvements B2C Channel Article 315