Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.

PPC 259

PPC Accessories Apparel Automotive 259

Groove

JANUARY 4, 2021

In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. To help solve our client's problem and improve their paid media strategy, our team took a two-pronged approach. Acknowledging Areas For Improvement. The Solution. The First Account: Faux Panels.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. You should have the data you need to vet their experience and track record accordingly.

PPC 274

PPC Management Improvements Books 274

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Ecommerce Platforms

JANUARY 10, 2022

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. In their simplest forms, reverse ASIN tools analyze internal traffic channels and bring together that data to boost sales for your own store. analysis for every keyword.

PPC 197

PPC Channel Information Other 197

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. AdVenture Media Group specializes in PPC advertising.

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!).

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Bounce Rate.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

APRIL 16, 2021

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. You’re not just limited to conversion data. What Is Amazon Attribution?

eCommerce 258

eCommerce Channel Social Media PPC 258

Groove

JULY 19, 2021

The first step (and of the most essential) to improving organic rank is conducting keyword research. Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines.

SEO 370

SEO PPC Information Download 370

Kissmetrics

OCTOBER 4, 2020

In our modern digitally enhanced world, data and information underpin all of our activities. But are you making your data work for you, or is it something that you are yet to take full advantage of? For many business owners and marketers, analyzing and deploying data can be an intimidating prospect.

Technology 283

Technology PPC Channel Marketing 283

Retail TouchPoints

DECEMBER 5, 2022

For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. Top-selling categories are electronics, apparel, fashion, beauty, furniture, leisure, hobby, baby products and home improvement, among others. Yahoo Japan also has a big reach for display ads. Japan and APAC markets.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Groove

MARCH 24, 2022

View how we’ve increased revenue and improved online experience for one of our clients, Cutter & Buck. We analyze data on your customers to gain an understanding of why they buy. In addition, we utilize your marketing data so that we can help prepare you for the future growth of your business. Our BigCommerce Services.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Algopix

SEPTEMBER 12, 2023

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

FEBRUARY 22, 2021

7 Steps for a Better Onboarding Client System That Improves Customer Retainment. Improving your onboarding system isn’t just good for business; it also makes everyone’s job easier. Use the ones that make sense for your business, and feel free to add any that will improve your process.

Customer Retention 279

Customer Retention Document Improvements Information 279

Retail TouchPoints

MARCH 22, 2022

Amazon also is increasingly sharing data from those advertising services with sellers, making the proposition on its platform all the more appealing as competition increases. Online channels also offer more nuanced customer feedback than ever before. Top online marketplaces in the U.S. as of April 2021, based on monthly visits.

Small Business Retail 297

Small Business Retail Retail Shopify eCommerce 297

BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. The first step in improving something is knowing how good (or bad) it is right now. where they come from. An example workflow showing a measurement plan.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

ROI Revolution

OCTOBER 28, 2022

The brand turned to their PPC advertising partners at ROI Revolution for help. These video campaigns also provided a channel for brands to see reviews of the top-rated shoes of the year as well as new shoe releases. Opportunity Identified. Results Achieved. Overall clicks also grew 21% compared to the prior three months.

PPC 78

PPC Recommendation Channel Operations 78

Ecommerce Platforms

JUNE 22, 2023

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. Shopify supports omnichannel selling across multiple sales channels, with integrations to leading marketplaces, POS tools, and social media channels.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. Whether you implement one strategy, or all of them, into your eCommerce marketing plan, your store’s performance will improve. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

DECEMBER 22, 2020

Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. Statista, a company specializing in market and consumer data, found that 88% of U.S. Marketers like influencer promotions too. consumers used coupons for shopping in 2020.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

ROI Revolution

AUGUST 26, 2022

At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward. GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning. Granular user data controls. Examples of GA4 attribution models include: Data-driven.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

JUNE 14, 2023

Facebook and Instagram now have BigCommerce and Shopify integrations, and Google has merchant listings that offer a structured data type that doesn’t require you to send them anything to create your Shopping listings. Having a strong cross-channel creative strategy is more important than ever.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

Algopix

SEPTEMBER 26, 2023

Here are some essential resources to consider: Utilizing Amazon’s Data As an Amazon seller, you have access to a wealth of data. These pain points can signal opportunities for improvement. Analyzing existing offerings can help you pinpoint areas for improvement.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

Kissmetrics

JULY 12, 2017

These things will improve your CRO efforts. You know how much value you could derive from better data, more team members, or more expensive tools. Even promises of improved revenue might not be enough. Explain the Importance of Improving User Experience. Show them how CRO is all about improving the user experience.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Algopix

NOVEMBER 14, 2023

Ensure that these promotions are prominently featured on your product pages and communicated through your marketing channels. Consider running targeted Amazon PPC (Pay-Per-Click) campaigns to boost the visibility of your products. Identify what worked well and areas that could be improved.

Shipping Costs 99

Shipping Costs Social Media Events Gifts 99

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising. Data is your friend. John Breaker, President/Founder, BirdieBall. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Everything is measurable Data is easier to measure when you sell online. You can easily track your performance through various marketing channels. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Everything is measurable Data is easier to measure when you sell online. You can easily track your performance through various marketing channels. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X

PPC 408

PPC BigCommerce Recommendation Apparel 408

Kissmetrics

AUGUST 22, 2017

Rather than build companies that are fueled by hype and publicity , growth managers look at data and results. This can be done by way of data collection tools (like Kissmetrics) to determine a baseline for what’s happening on your site. But it’s not enough to simply grow, nor do you want to hoard data to go through later.

Management 212

Management SEO PPC Social Media 212

Inflow Insights

NOVEMBER 11, 2021

If you have a limited advertising budget, what digital paid advertising channels should you invest in? Which eCommerce products tend to work best on each channel. And how you should budget these channels for the most profitable campaigns. Optimize Your Product Data Feed. Be like Bouqs. Run Remarketing Campaigns.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Kissmetrics

DECEMBER 2, 2021

While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Run awareness-based campaigns on every major paid ad channel. Email marketing generates on average $36 for every $1 spent , making it the highest returning marketing channel.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

ChannelAdvisor

JANUARY 23, 2023

Today, every channel is an e-commerce channel. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few.

eCommerce 59

eCommerce Channel Multichannel PPC 59