Kissmetrics

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? People love getting recommendations for the things they love, and they love sharing those things with friends. Facebook has 1.82

Marketing 281

Marketing Social Media Games Events 281

Kissmetrics

SEPTEMBER 18, 2017

Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? People love getting recommendations for the things they love, and they love sharing those things with friends. It was only a matter of time.

Marketing 458

Marketing Games Mobile Social Media 458

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games. Starbucks, for example, has a points-based reward program.

Retail 303

Retail Customer Loyalty Games Reference 303

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 362

Marketing Social Media SEO Channel 362

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 Recommendations.

Marketing 134

Marketing Social Media Recommendation Channel 134

Retail TouchPoints

JUNE 27, 2022

In 2022, businesses with brick-and-mortar channels should be looking to invest in their frontline talent: the influential in-store sales associates who advise, educate and delight every customer who walks in the door. Challenges of Digital Marketing. For every $92 spent on marketing, only $1 is converted to a sale.

Retail 270

Retail Recommendation Games Consumer 270

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.

Social Media 284

Social Media Travel Apparel Clothing 284

Retail TouchPoints

JUNE 12, 2023

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. To do this, they need to understand the benefits and the risks and have a game plan aligned with their business goals. They can partner with a larger company with the resources to deploy these models.

Retail 265

Retail Technology Games Recommendation 265

lateshipment

OCTOBER 9, 2023

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Most of these techniques work better if you have a good customer segmentation game). In this case, the e-commerce brand must use various indicators to change the personalized product recommendations in this case.

eCommerce 130

eCommerce Gifts Social Media Recommendation 130

Kissmetrics

JANUARY 26, 2021

Or you may know about it, and you’re wondering what it has to do with marketers. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. Initially, they just wanted a way to talk to others in the gaming community. You might not be aware of Discord.

Channel 316

Channel Games Download Social Media 316

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size. festival in 2022 for proof.

Social Media 282

Social Media X-cart Consumer Events 282

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers.

Games 231

Games Social Media Channel Marketing 231

Omnisend

JULY 23, 2023

In our previous report , we noted that those challenges included “war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.” Consumers are still shopping, but they’re doing so with more caution. The result? “At

Food and Beverages 78

Food and Beverages Marketing eCommerce Books 78

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

ROI Revolution

JULY 12, 2023

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. Influencer marketing has the power to affect purchase decisions because of the relationship and trust cultivated with the influencer’s unique audience. Establish trust and authority.

Marketing 78

Marketing Social Media Beauty and Health Food and Beverages 78

Omnisend

MARCH 31, 2021

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. billion in 2027.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Kissmetrics

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. 2021 SaaS Trends that Affect Brand Advocacy.

Social Media 320

Social Media B2B Games Marketing 320

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

Payments 287

Payments Omnichannel Payment Services Consumer 287

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Reading Time: 8 minutes.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Kissmetrics

MARCH 12, 2018

Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Blended Marketing Will Continue to Dominate in 2018.

Marketing 202

Marketing Social Media eCommerce Channel 202

Kissmetrics

MARCH 12, 2018

What that also means is that marketing methods have to change to account for the shift to mobile use. As marketers, this opens up a whole new field of ideas to try and avenues to pursue in order to engage these customers, create dialogues and foster relationships that make it hard for them to resist your products and services.

Mobile 214

Mobile Marketing Social Media eCommerce 214

lateshipment

SEPTEMBER 12, 2023

Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Ecommerce Platforms

DECEMBER 11, 2021

TikTok has gained a tremendous amount of notoriety around the globe for the social app's features for quick video sharing, vibrant conversations, and popular games, challenges, and tactics used to entertain users. Keep reading to learn all about TikTok marketing campaigns for ecommerce! What's TikTok? What's TikTok?

Marketing 104

Marketing eCommerce Social Media Fashion 104

GetElastic

JULY 3, 2019

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Stay updated with new/upcoming SEO trends: Most marketers with minimal SEO knowledge know about SEO tactics like building backlinks.

Social Media 152

Social Media Marketing SEO eCommerce 152

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm. Probably not.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 68

X-cart eCommerce Marketing Live Chat 68

Kissmetrics

FEBRUARY 5, 2019

Facebook marketing is like an iceberg. I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did. Hidden Tool #1: Facebook Messenger Marketing. It’s hiding in plain sight: Facebook Messenger marketing. Most people see the top part — Facebook ads.

Marketing 279

Marketing Information Management Channel 279

Retail TouchPoints

OCTOBER 29, 2021

Since it became next to impossible to establish real-time communication channels between customers and these digital shopping platforms, virtual assistants came as the saving grace. Customer loyalty goes far deeper than just attractive offers at the POS and personalized recommendations. This helped the ecommerce industry balloon to $3.3

Customer Loyalty 216

Customer Loyalty Recommendation Supplies POS 216

Kissmetrics

MARCH 5, 2021

YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. It provides trusted and approved independent companies recommended by YouTube.

Payment Services 263

Payment Services Recommendation Information Channel 263

Retail TouchPoints

JULY 7, 2022

billion mobile augmented reality (AR) users by 2024 Players on Roblox, a well-known gaming metaverse, posted nearly 10 billion hours in playing time in Q1 2021, with players averaging 156 minutes per day . My recommendation is to get this plan done this year. A Metaverse Preparedness Action Plan. Build your expertise. Test and learn.

Article 261

Article Webinar Marketing Definition 261

Smile.io

AUGUST 1, 2022

The good news is that you're probably already using two powerful channels to retain customers⁠—email and SMS. Here are five ways you can use both channels  to increase retention and keep your customers around for life. Use your marketing data to segment and tailor every email or SMS you send to customers.

Merchant Services 74

Merchant Services Marketing Payment Services Omnichannel 74

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Kissmetrics

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. That’s what a post from the Think With Google platform , a source for market trend insights, shows. Users love videos where people or brands explain things to them. Review Videos.

Webinar 317

Webinar Travel Games Article 317

RetailMinded

APRIL 12, 2023

Although many students might live on a shoestring budget and, thus, might have a fairly low buying power, marketing to them is still wise due to many reasons. Students make up a large piece of the modern consumer market. On top of that, it will let you realize the full potential of your marketing tactic.

Marketing 52

Marketing Social Media Seminar Leisure 52