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The 2024 Brand Experience Award Winners are…

Retail TouchPoints

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. The final 24 brands and their winning strategies will be featured in an in-depth report running next month.

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The Omnichannel Campaign That Got Me the Cute Blue Shoes

Optimizely

Follow industry guidelines : Gain consent properly and provide clear opt-out instructions. Finally, enable multiple channels and coordinate them to optimize engagement with your shoppers: If your shopper is engaging with you through your website, don’t hesitate to drive their buying decision both via email and SMS.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction. This means retailers need to take an omnichannel approach to successfully meet the demands of their audience.

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How retailers can survive COVID-19 by optimising their omnichannel strategies

Retail Technology Review

With social distancing guidelines and lockdown keeping customers at home, ecommerce has become the main sales channel for retailers during the pandemic. By Annabella Yang, VP Digital Retail, Mobiquity. COVID-19 has accelerated the shift to online retail.

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retailX Heads Back to Chicago, Providing 7 Targeted Tracks on Industry Tech & Trends

Retail TouchPoints

This year’s theme, “Empowering Seamless Consumer Experiences,” spotlights the ongoing need for retailers and brands to activate consumer engagement across all channels. Vitamin Shoppe; Bite; and Be Rooted. ”

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How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

Retail TouchPoints

These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020. The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online.

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Google Shopping Strategies to Fight Amazon

Optimizely

While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. To do this, you need an omnichannel marketing strategy that can help you take advantage of new opportunities as they arise. That’s where Google Shopping comes in. This includes Google.