Inflow Insights

JANUARY 21, 2022

In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Third-party, PPC management software provides integrations with the most widely used paid search advertising channels, including: Search engines (Google Ads, Bing Ads, Yahoo Ads).

PPC 110

PPC Management eCommerce Recommendation 110

ROI Revolution

JUNE 17, 2022

Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. 28% of marketers use automation in their paid advertising efforts. In 2021, CPCs for search ads ranged from $1.40

PPC 78

PPC Mobile Social Media Search Marketing 78

Kissmetrics

FEBRUARY 4, 2021

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. It also means we think big for our employees, to help them launch great careers in the industry.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

NOVEMBER 9, 2022

In 2023, brands that have historically focused on growing their direct-to-consumer business may shift resources to expand their retail and marketplace channels. Exploring additional paid search channels will help brands navigate higher costs. Second, there has been a rise in niche competitors across industries.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ROI Revolution

MAY 9, 2022

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Personalization is the second biggest trend for 2022 among digital marketing professionals , not far behind measuring attribution. In fact, 64.3%

Food and Beverages 78

Food and Beverages eCommerce Customer Social Media 78

GetElastic

OCTOBER 21, 2022

Search Engine Optimization Experts. Having started out in the investment banking industry, Andrew made the famously common entrepreneur decision of quitting his job and starting an eCommerce business. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru. Digital Marketing and Growth Experts.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

ROI Revolution

FEBRUARY 1, 2021

80% of people say they switch between online search and video when researching products to buy. YouTube , which has proven to be a channel that allows businesses to reach new customers on digital has always been a tricky segment to fully understand its impact. Eager to opt-in or think this sounds great?

Search Marketing 78

Search Marketing Games Channel Marketing 78

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth.

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

MAY 3, 2022

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Managers always want to ensure that they can prove to decision-makers that their company’s marketing budget is going to good use.

Consumer 78

Consumer Social Media Multi-channel Events 78

ROI Revolution

AUGUST 24, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. Industry Analysis. We also grouped all of the domains from this sample into general industry categories. Note: Home & Garden and Business & Industrial industries made up a large percentage of the total industries for this study.).

Electronics 109

Electronics Article Accessories Apparel 109

ROI Revolution

AUGUST 30, 2022

Last click: Attributes 100% of conversion value to the last channel the customer clicked through before converting. Ads-preferred last click: Attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.

Channel 78

Channel Article Events Blog 78

ROI Revolution

MAY 11, 2021

Let’s settle down and take a closer look at what’s really happening and its true impact to paid search advertising. The digital advertising industry is leaning into user privacy like never before. User Privacy Laws & Your Paid Search Marketing. First-Party vs. Third-Party Cookies.

Search Marketing 78

Search Marketing Marketing Information Social Media 78

ROI Revolution

OCTOBER 7, 2020

A client in the lawn care equipment industry wanted to improve profitability and grow sales on Amazon. The client came to ROI in search of a reliable partner to manage their account effectively and improve sales. Paid Search: Google Shopping & Search. Download these success stories as a pdf.

Improvements 88

Improvements SEO Apparel Download 88

ROI Revolution

OCTOBER 7, 2019

Let’s dig a little more into what YouTube advertising and TrueView ads are, how remarketing on YouTube looks, and how the ROI Revolution team helped one client use YouTube to become a significant competitor in their industry. The 2019 Ecommerce Paid Search Report: With Industry Insights from Google.

Social Media 87

Social Media Customer Retention Presentation Other 87

ROI Revolution

AUGUST 26, 2022

Last click attribution models attribute 100% of conversion value to the last channel the customer clicked through before converting. This model type attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting. Ads-Preferred Last Click Attribution Models.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. ROAS on Facebook Ads In the luxury fashion industry , maintaining an elevated brand image is paramount. Increase in sales by 220% Increase in carousel ad conversions by 70% 14.8x

Channel 78

Channel eCommerce Fashion SEO 78

Kissmetrics

APRIL 23, 2021

Here are some examples: allowing employees to talk about products and services publicly establishing a 1-to-1 communication channel asking for feedback not hiding criticism, and addressing it publicly. What does being “transparent” mean ? Easier said than done!

Definition 362

Definition Management Social Media SEO 362

Ecommerce Platforms

OCTOBER 11, 2021

Launched by Chris Toy and co-founder Raaja Nemani, the platform invites marketers with the following areas of expertise to apply: Amazon marketing. Growth marketing. Brand marketing. Paid search marketing. SEO marketing. Social media marketing. Content marketing. Email marketing.

Marketing 104

Marketing Toys Social Media Document 104

ROI Revolution

AUGUST 16, 2018

Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis. So with that in mind, how do you stay on top of the latest ecommerce trends?

PPC 60

PPC Events Webinar eCommerce 60

Kissmetrics

MAY 21, 2018

Create a YouTube channel. Create a YouTube channel. Let’s take a look at how GoPro’s YouTube channel does this. As one of the most popular YouTube channels around , GoPro uses their high-quality videos to show what their product is capable of doing. Here’s an example from SEMrush’s Search Marketing Scoop with David Bain.

SEO 225

SEO Social Media Blog Channel 225

ROI Revolution

JANUARY 13, 2020

It helps drive more revenue & customer acquisition, streamline marketing tasks, and free up time to focus on big-picture ideas. Machine learning makes it crystal clear which channels drive the most traffic and conversions by calculating the impact of touchpoints in the path to purchase. Alexa, What’s Happening With Voice Search?

Marketing 174

Marketing Social Media Mobile Consumer 174

Inflow Insights

MARCH 27, 2020

In reality, your business can probably use a cross channel advertising strategy that incorporates both platforms. Though, you may scale ads on one channel more than the other. Including brand+keyword search terms like “ annemarie body lotion :”. Industry certifications. 3: Optimize Your Product Data Feed.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

SEPTEMBER 12, 2020

Thought leadership – In many industries, it is useful for people of prominence to share their unique insights on a public platform. Things to consider: Support channels – You will need to consider the different ways you can get in touch with support teams such as live chat, email, and phone.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

ROI Revolution

SEPTEMBER 20, 2022

48% of marketers say personalization is top-of-mind for their brand. Personalization can take the form of showing ads to customers on the channel where they originally discovered your brand, creating relevant ad copy based on a user’s demographics, or sending unique emails based on the products a user has browsed on your site.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Video Advertising Across Multiple Channels.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

JUNE 29, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. June 29 update. 2020 holiday shopping ecommerce: Where are we coming from?

eCommerce 78

eCommerce Events Blog Channel 78

ROI Revolution

OCTOBER 28, 2022

These video campaigns also provided a channel for brands to see reviews of the top-rated shoes of the year as well as new shoe releases. The team also implemented split tests, branded restructuring, and relevant ad extensions to help Road Runner Sports have better data to plan optimized strategies and drive strong performance.

PPC 78

PPC Recommendation Channel Operations 78

Kissmetrics

AUGUST 18, 2020

Neil Patel Digital — Best data-driven multi-channel PPC agency. Ads in search engine results aren’t the only type of PPC advertising. At Neil Patel Digital , we specialize in running multi-channel PPC campaigns using first-party data from our partners. Extensive industry knowledge. Advanced analytics and reporting.

PPC 313

PPC Social Media Multi-channel Mobile 313

ROI Revolution

JULY 6, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. Summer may be in full swing, but now is the time to start thinking about your holiday marketing strategy. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic.

eCommerce 78

eCommerce Consumer Marketing Shipping 78

ROI Revolution

JULY 18, 2019

A great example of an optimized paid search campaign was seen by one of our clients, a leading retailer in the home goods industry. The ROI team spotted an opportunity for the retailer to scale and optimize their non-branded campaigns through a new paid search strategy. . Click here to read the full case study !

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

DECEMBER 16, 2021

87% of Gen Z shoppers will use social media for holiday gift inspiration this year, with YouTube, Instagram, & TikTok ranking as the top three channels. Salesforce). Social media will influence 58% of overall consumers’ holiday purchase decisions.

eCommerce 88

eCommerce Social Media PayPal Supplies 88

ROI Revolution

DECEMBER 16, 2021

87% of Gen Z shoppers will use social media for holiday gift inspiration this year, with YouTube, Instagram, & TikTok ranking as the top three channels. Salesforce). Social media will influence 58% of overall consumers’ holiday purchase decisions.

eCommerce 78

eCommerce Social Media PayPal Consumer 78

ROI Revolution

AUGUST 21, 2018

Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis. ROI: Your 2015 Summit session on marketing automation was a crowd favorite.

Banking 60

Banking Events eCommerce Fulfillment 60

ROI Revolution

NOVEMBER 2, 2021

Additionally, rushed deployments don’t just impact the organic channel but can also create problems for paid ads and overall user experience. Gift guides can be used across a variety of channels, including email, organic, and paid search. Holiday ecommerce tips from ROI digital experts.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

Ecommerce Platforms

SEPTEMBER 9, 2021

MarketerHire checks in with you and the marketer regularly to ensure everything's running smoothly. On the freelancing side of things, all types of marketing expertise are welcome, including content, social media, Amazon, branding, paid search marketing, etc. Simple, right? Best Toptal Alternatives: Upwork.

Payment Services 104

Payment Services Web Design Marketing Leisure 104

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

OCTOBER 5, 2021

Additionally, rushed deployments don’t just impact the organic channel but can also create problems for paid ads and overall user experience. Gift guides can be used across a variety of channels, including email, organic, and paid search. Holiday ecommerce tips from ROI digital experts.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120