Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

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Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. For them, Pinterest was a golden goose.

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Social Media Definition B2C Food and Beverages 220

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

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Channel eCommerce Social Media Magazine 195

BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? YouTube reports that mobile video consumption rises 100% every year.

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Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. Looking at year-over-year behavioral changes among eBay shoppers specifically, the report found that 92% plan to do most of their shopping online.

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Gifts Social Media Shipping Costs Consumer 258

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Social Media B2B Food and Beverages Download 78

Retail TouchPoints

MARCH 19, 2024

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. to 2X better than other media channels.” TikTok also has reported that the platform delivers an online retail ROAS that is 3.5X

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Merchant Services Shopify Social Media Channel 259

ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Claim your copy so you can profit off of this channel’s meteoric rise.

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Social Media Channel Marketing Information 78

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

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Social Media Channel Recommendation eCommerce 85

RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. 67% of consumers say that the quality of product images is very important in selecting and purchasing a product, based on a Slyce Report on Visual Search.

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Social Media eCommerce Retail Apparel 150

ROI Revolution

MAY 21, 2021

Q1 2021 was a period of serious growth for Pinterest, with the platform reporting 478 million monthly active users. The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico.

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Social Media Download Document eCommerce 78

ROI Revolution

DECEMBER 14, 2020

This offering would be unique to the social media space, as no other platform has created this functionality. Facebook has reached an agreement to acquire Kustomer, a top-rated omnichannel CRM that enables businesses to effectively manage all customer interactions across channels. Read more here. Learn more here.

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Social Media Omnichannel Channel Operations 78

Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Might not be time to work on that chartbuster yet, but even still, brands need to be considering how to find their voice in these new channels.

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Games Social Media Multi-channel Consumer 288

Retail TouchPoints

APRIL 24, 2023

The 2023 State of Creator-Guided Shopping Trends Report from LTK states that 44% of Gen Z and 42% of millennial respondents are going to stores to buy creator-recommended products. Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. 1] [link]

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Retail TouchPoints

SEPTEMBER 27, 2023

Two-thirds of surveyed consumers reported ordering products every week, and a whopping 95% of respondents who had just purchased a product were already thinking about a new purchase. The ways customers move across channels at different points of the shopping journey.

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Social Media Multi-channel Consumer Comparison Shopping 297

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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Social Media B2C Channel SEO 190

ROI Revolution

JULY 22, 2021

TikTok reports a 6% increase in the likelihood of a user making a purchase and a 9% lift in users’ attitudes towards a brand due to ads with sound. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic.

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Social Media Events Clothing Other 78

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

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Multi-channel Channel Multichannel eCommerce 105

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

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BigCommerce Magento Multi-channel Shopify 364

Retail TouchPoints

MAY 8, 2023

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S. for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014.

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Channel Merchant Services Payment Services Recommendation 245

Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

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Live Chat Social Media eCommerce Consumer 241

ROI Revolution

DECEMBER 23, 2019

So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. Our December 2019 Social Media Water Cooler highlights a new tool from Pinterest, a new feature from Instagram, and a handful of updates from Facebook.

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Social Media Information Channel eCommerce 78

Retail TouchPoints

JANUARY 4, 2024

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform — #TikTokFitness — marking the first time that Peloton will produce bespoke social content for a partner outside of Peloton-owned channels.

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Social Media Apparel Clothing Information 266

Groove

MARCH 8, 2024

Omnisend has robust analytics features and reporting that allow you to track your email and SMS campaign performances. Business owners can optimize their marketing strategies and make data-driven decisions using Omnisend's insights and visual reports.

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Marketing WooCommerce Multi-channel Social Media 195

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

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Channel Consumer Electronics Consumer Electronics 121

ROI Revolution

FEBRUARY 19, 2020

Also highlighted in February’s Social Media Water Cooler are successful stats from Pinterest and Snapchat. At CES 2020 in January, Facebook announced that more than half the total advertisers on the family of channels – roughly 4 million advertisers – are making use of the Story placement.

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Social Media Information Recommendation Channel 78

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. So what should you do?

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Multi-channel Channel Marketing B2C 186

ROI Revolution

MAY 26, 2020

Welcome to our May 2020 Social Media Water Cooler. AT&T is reported as one of the early candidates for testing. The channel is slowly rolling out a new Shop Now call-to-action that will give vetted influencers a chance to generate additional sales per post. That’s it for our May 2020 Social Media Water Cooler.

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Social Media eCommerce BigCommerce Article 78

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. There are many explanations.

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Omnichannel Marketing Social Media Channel 263

ChannelAdvisor

JUNE 29, 2022

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. Instead, they’re giving way to a new era for the beauty industry in which online shopping, social media trends and emerging tech (e.g.,

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eCommerce Beauty and Health Social Media Specialty Retailers 95

Retail TouchPoints

JANUARY 24, 2024

BigCommerce’s Global B2B Buyer Behavior Report highlights that 74% of B2B buyers now prefer online platforms for their purchasing needs. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

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B2B eCommerce BigCommerce Omnichannel 241

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The platform offers easier and more efficient ways to advertise, from ad creation and audience targeting to in-platform reporting for campaign optimization.

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Payment Services Social Media Recommendation Consumer 286

Retail TouchPoints

DECEMBER 8, 2023

Get a deeper understanding of the current CTV landscape and how it can fit into your 2024 strategies with our free report, Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel. The summary of measurement solutions we offer looks a lot like a social platform or digital mobile offering,” said Monahan. “We’ve

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Channel Shipping Costs Social Media Webinar 311

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. They are essential channels for building a relationship with consumers, but they’re also important avenues for retail merchandising. In the age of social media, shoppers are constantly connected online. What is social selling?

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Social Media eCommerce Merchant Services Payment Services 52

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

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Multichannel Channel Shipping Costs Drop Ship 109

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. A report says that 69% of Gen Z consumers have paid a premium for beauty products that promote clean and natural ingredients.

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Beauty and Health Social Media Consumer Customer Loyalty 227

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape. No respondents reported being unaware of them.

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Other Channel Marketing Retail 62