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Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

Details like sale prices and price drops have been part of Google search results for some time, but the new badge offers more details on specific promotional offers to make comparison shopping directly in search easier. According to the Ipsos study, more than half of U.S.

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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail TouchPoints

These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition. The CCS software helps retailers list their Google Product Listings Ads more efficiently.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

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Win the Digital Shelf with Digital Shelf Optimization

Wiser

In a digital era where consumer choices are vast, not optimizing your digital shelf can lead to reduced visibility, lower sales, and ultimately, a decrease in market share. By analyzing data like search rankings and consumer behavior, brands can pinpoint areas of improvement and optimize their listings to capture more consumer attention.

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Want It All, Want It Now—How To Handle Customer Service In The Modern eCommerce Environment

MakeWebBetter

eCommerce has a lot of advantages that brick-and-mortar shopping doesn’t. Consumers can shop anytime and from anywhere—the store is never closed, and it’s on your smartphone. It’s easy to comparison-shop to find lower prices or better selection.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.