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Connected Packaging: Closing the Sustainability Gap Between Intention and Action

Retail TouchPoints

BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related to sustainability: 1. There are a raft of governmental targets and commitments that have no chance of succeeding unless they are actively understood by consumers and put into practice.

Consumer 210
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Consumer vs Customer: The Difference and Why it Matters

Email Audience

So, you’ve probably heard the terms “consumer” and “customer” thrown around a lot, right? In this article, we’re going to help clear up any confusion you might have about consumers and customers, and why it’s crucial for businesses to treat them differently. ” Well, not always!

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

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4 Back-of-the-Office Opportunities to Lift Recommerce’s Profitability

Retail TouchPoints

While that’s attractive marketing fodder for retail CMOs who want to appeal to environmentally minded consumers, CFOs will appreciate the potential profitability of selling an article of clothing not just once but twice or more in the circular economy. Lindsey Peters is Retail and Consumer Goods Industry Lead at Celonis.

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Distribution Channels: What They Are, Types, & Examples

Kissmetrics

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. Direct Channels.

Channel 263
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Inflation, COVID push consumer confidence to six-month low

RetailWire

Although the Conference Board’s latest report shows drooping consumer confidence in August due to anxiety over surging COVID-19 infections and rising prices — home prices, in particular — there were also signs that spending was shifting from consumer goods to services, such as those related to vacation travel.

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5 Must-Know Tips For Shopify Subscription Programs

Groove

The replenishment subscription model is most commonly applied to everyday consumable goods that customers need on a recurring basis. You must ensure that you continuously post on a regular basis, or subscribers will consume all of your content and have no reason to stick around. Types of Subscription Programs. Replenishment.