Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 250

eCommerce Omnichannel Comparison Shopping Recommendation 250

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. Customer Insights.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. User Segmentation 5.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 198

eCommerce Order Fulfillment Fulfillment Multi-channel 198

UpSellIt

MARCH 13, 2024

Understanding Seasonal Trends Ecommerce operates within the broader context of seasonal cycles, with certain times of the year experiencing heightened consumer spending and engagement. While historical data provides valuable insights, brands must also stay ahead of the curve by predicting upcoming seasonal trends.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 216

Multi-channel POS Customer Data Mobile 216

Retail TouchPoints

DECEMBER 23, 2022

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior. Retail is already changing.

eCommerce 210

eCommerce Shipping Costs Retail Recommendation 210

Smile.io

JANUARY 23, 2023

The food and beverage industry is extremely competitive, but once you can lock in a customer to pledge loyalty to your products, you can start building brand loyalty. According to some DTC (direct-to-consumer) insights, the average retention rate for DTC food brands is around 31%.

Food and Beverages 85

Food and Beverages Social Media Customer Loyalty Reference 85

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 260

Social Media Consumer Information Marketing 260

Retail TouchPoints

JULY 10, 2023

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. Automated catalog and product descriptions. Automatic price optimization.

Merchant Services 270

Merchant Services Shipping Costs Retail Social Media 270

365 Retail

MAY 10, 2024

Most third-party targeting is proxied – for example, this user visited a baby site and is therefore a woman aged 24 to 45. For this reason, targeting based on first-party data will outperform third-party segments. Nuanced understanding of needs: Targeting is most effective when you have a more comprehensive picture of the consumer.

White Paper 101

White Paper Retail Information Customer Data 101

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 195

Customer Loyalty Customer Retail Shipping Costs 195

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. email recommending the specific candles they purchased.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Retail TouchPoints

JULY 24, 2023

Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 215

Small Business Retail Marketing Retail Social Media 215

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Optimizely

FEBRUARY 19, 2021

How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? What consumer demands does it still meet? For the purposes of this blog, let’s stick with the example of the CDP. But what does it all mean? How is its effectiveness measured? Direct Mail Use Cases.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Retail TouchPoints

FEBRUARY 18, 2021

And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place. consumer health concerns still loom, according to survey data from Shopkick.

Retail 278

Retail Beauty and Health Books Omnichannel 278

RTP blog

JANUARY 17, 2018

Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. Store associates can now better upsell and cross-sell products, which so far has resulted in 12% growth in the average purchase order per customer.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 281

Customer Loyalty Customer Consumer Gifts 281

Retail TouchPoints

FEBRUARY 1, 2024

While discounts are typically a last resort, toward the end of 2023 it became clear that consumers were winning this game, as many retailers offered steeper discounts than [in the] last four years ahead of the holiday season. All of this enables a more informed pricing strategy overall.

Games 217

Games Retail Definition Management 217

Retail TouchPoints

FEBRUARY 23, 2022

In the pandemic’s wake, many retailers set up flexible fulfillment services in order to meet new safety guidelines and consumer requirements. Nicholas added that when these projects don’t start with a unified vision, it can lead to disjointed experiences that ultimately frustrate consumers.

Fulfillment 260

Fulfillment Vend Operations Technology 260

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. The retail landscape is constantly changing due to evolving consumer behavior, technological advancements, and market dynamics.

Retail 146

Retail Fashion Information Customer Data 146

Optimizely

JULY 11, 2019

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. Empower your customer service team with data. Prioritize service requests.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. What does that look like?

Marketing 299

Marketing POS Channel Clothing 299

GetElastic

JUNE 8, 2023

The growth of social commerce may seem at odds with the need for commerce brands to capture more first-party customer data. It is possible to experiment with social commerce channels, without giving up control of your customer data. consumers are using social commerce. Consumers Use Social Commerce Today Most U.S.

Merchant Services 78

Merchant Services Social Media Customer Data Channel 78

Retail TouchPoints

SEPTEMBER 28, 2021

But new laws, regulations and tech policies are forcing businesses to completely rethink how they collect and use data. Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both. said Kibel.

Consumer 256

Consumer Customer Experience eCommerce Technology 256

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions.

POS 228

POS Customer Experience Customer Technology 228

Algopix

MARCH 30, 2022

But the products customers buy on eCommerce websites also have attributes that define them — attributes that affect consumer decisions about which products they purchase. And the more detailed you make your product attributes, the better chance you’ll have of convincing consumers to purchase your product. Reduce Returns.

eCommerce 78

eCommerce Recommendation Information Channel 78

Optimizely

JULY 1, 2019

The irony, of course, is that it’s the data itself that is our challenge — not the desire to be data-driven. Right under our fingertips lies the answers within the data we have, but the challenge has been stitching together customer data in order to see a complete view of each customer.

Customer Data 150

Customer Data Recommendation Customer Experience Marketing 150

Retail TouchPoints

FEBRUARY 23, 2023

Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it. Can AI Ease Privacy and Data Usage Concerns? It’s used for one purpose.

Retail 241

Retail Technology Customer Experience Consumer 241

Kibo

APRIL 19, 2022

Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. They create (or source), market, and sell their products directly to customers. By cutting out middlemen, D2C brands can sell high-quality products for less directly to consumers.

Payment Services 127

Payment Services Customer B2C Social Media 127

Dynamic Action

AUGUST 11, 2023

With access to insights from visual merchandising tools, on-demand reports, accessible metrics and customer data insights, you will be equipped with the tools to build a visual and personalized “trading opportunity calendar.” Confidently know how to price and position your products with industry expert recommendations.

Customer 62

Customer Customer Data Recommendation Demo 62

Optimizely

JUNE 6, 2019

Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce. We’re especially impressed by their replenishment campaigns , which are impeccably timed so that when you start running out of your favorite face mask, for example, Sephora is already one step ahead.

Beauty and Health 150

Beauty and Health Marketing Retail Customer Data 150

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. We’ve gotten very good at optimizing, merchandising, understanding the ebb and flow and consumer demand in those physical stores.

Shipping Costs 279

Shipping Costs eCommerce Retail Merchant Services 279

Kissmetrics

JUNE 14, 2017

You have multiple teams engaging with consumers on various channels. You can determine your brand message by focusing on what the customer cares about. Conveying a message similar to your competitor can confuse consumers. How do you create a relationship where you are talking with your customers versus talking at your customers?”

Channel 226

Channel Customer Jewelry Customer Data 226