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4 TED Talks For Understanding Consumer Decisions

Optimizely

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 225
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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.

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4 TED Talks For Understanding Consumer Decisions

Optimizely

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 150
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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

Unfortunately for all of us in the industry, the problem of chargeback fraud continues to grow, and for several reasons: The Growth 0f Ecommerce First, ecommerce continues its rapid expansion. Here are statistics as proof: revenue in the ecommerce market is projected to reach $3.64 trillion in 2023.

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The eCommerce Customer Decision Making Process Simplified

Groove

The customer decision making process begins with a consumer realizing that they are presented with some sort of problem. The problem can be anything minor like needing a new baseball bat for this weekend’s tournament to something major like a company needing to migrate its entire eCommerce website to a new platform.

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8 Little-Known eCommerce Marketing Techniques That Help You Rank Higher

eCommerceFuel

The truth is: if you’ve neglected to stay on top of the latest eCommerce marketing trends, you probably have and are still doing so daily. Many eCommerce store owners fall into the same trap while building their brands and online stores. You start with a perfect eCommerce marketing strategy, and it works beautifully.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

With global ecommerce sales forecast to grow by 50% over the next four years, the pressure is on for big brands to recreate the warm, fuzzy feeling you get when buying products in-store when opening a cardboard box. Unboxing videos, for example, have grown from an internet fad to a powerful ecommerce marketing tool.