Retail TouchPoints

SEPTEMBER 23, 2021

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 255

SEO Gifts Shipping Costs Beauty and Health 255

Retail TouchPoints

MARCH 18, 2024

Additionally, 93% of these retailers say they’re already using generative AI to support personalization of customer-facing communications like emails and product recommendations. The idea of search engines are being totally reimagined, along with SEO [search engine optimization],” said Garf. Take for example Google Shopping.

Retail 284

Retail SEO Operations Consumer Goods 284

Kissmetrics

JANUARY 29, 2021

It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform. 5 SEO Tips for Bonanza E-Commerce Sellers. That’s where Bonanza comes in.

eCommerce 276

eCommerce SEO Article eCommerce Platforms 276

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416

SEO B2B Shipping Costs B2C 416

Kissmetrics

JUNE 9, 2020

In short, the product is everything that is made available to the consumer. For example, you may know about my product Ubersuggest, but you probably already know about a handful of my competitors? For example, if I were to add a new feature to Ubersuggest, I wouldn’t just build it. Where is your customer?

Marketing 363

Marketing Events Blog Channel 363

Kissmetrics

MARCH 29, 2021

BarkBox also does a great job of pointing consumers to other profiles they might like. The Sill also uses a hashtag to let consumers browse user-generated content for added social proof and uses an emoji to break up the copy. Look at BarkBox, as an example. That’s not the only reason I love it. That’s a win right there.

eCommerce 338

eCommerce Toys Clothing Social Media 338

Retail TouchPoints

MAY 7, 2024

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. For example, if they’ve searched for Nike earlier in their visit, they can be categorized as having an affinity for that brand.

eCommerce 226

eCommerce Improvements Information Omnichannel 226

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. Enter the realm of artificial intelligence (AI), a disruptive force that is revolutionizing the field of SEO. Firstly, it can be utilized for keyword research.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. The pandemic hit department stores hard and forced luxury consumers to buy online more than before.

Marketing 363

Marketing PPC SEO Magazine 363

BigCommerce

DECEMBER 8, 2017

Those are just examples. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. This consumer survey produced by Beer Cartel earned the brand an increase in online revenue of $65,000, a 34% gain on the previous year. Every person will differ.

eCommerce 340

eCommerce Social Media Reference Article 340

Retail TouchPoints

OCTOBER 25, 2023

Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from.

Social Media 274

Social Media Travel Apparel Clothing 274

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Here’s how to create relevant shopping experiences for today’s consumers: Understand your customers. In the U.S.,

Customer Experience 231

Customer Experience Shopping Carts Presentation Social Media 231

Shopping Signals

JANUARY 30, 2023

Nothing beats SEO when it comes to driving the highest converting traffic to your online store, and establishing your brand as an authority in your niche. But where do you start when it comes to ecommerce SEO services? Table of Contents: What is Ecommerce SEO? Is SEO worth it for ecommerce? Do you do BigCommerce SEO?

SEO 52

SEO Merchant Services eCommerce BigCommerce 52

ROI Revolution

APRIL 28, 2021

SEO professionals across the industry – and certainly within ROI Revolution – have been focusing on the upcoming “page experience update,” which Google had planned to release in May 2021. And please reach out to the ROI SEO team if you need assistance! You can read more, including some JavaScript SEO tips, here.

SEO 78

SEO Merchant Services Shipping Costs Article 78

Retail TouchPoints

JULY 10, 2023

For example, a retailer looking to use the technology for generating descriptions in ecommerce product catalogs would train the model on relevant product information and metatags specific to its brand and items they sell. For example, Verneek, a New York City-based software startup, has a generative AI application called Quin Shopping AI.

Merchant Services 269

Merchant Services Shipping Costs Retail Social Media 269

SellBrite

MAY 1, 2020

In fact, 77% of consumers make purchases based on the brand name. It’s not only practical to name your business in such a literal sense, but it could also benefit you from an SEO-perspective. For example, DinnerHere.com is available for the high price of $3,235.29. It’s also challenging because so much can ride on a name.

SEO 109

SEO Social Media Jewelry Operations 109

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. If you're just getting started with paid search, we recommend setting your schedule to 24/7. These keywords are typically searched by consumers in the awareness stage of the buyer's journey (when they don't intent to make a purchase decision.).

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

Kissmetrics

NOVEMBER 4, 2020

Neil Patel Digital – Best for Store & Product Content Marketing Thrive Agency – Best for Amazon PPC Vertical Rail – Best for Amazon Account Management Voice SEO – Best for Amazon Echo and Voice Search Optimization Voy Media – Best for Amazon Social Media Marketing. My recommendation?

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

MAY 21, 2018

As marketers, we invest a lot of our time and energy into SEO. Take Upworthy , for example. Groups of consumers all use the web differently. Here’s an example of a call-to-action overlay from a HubSpot video. Here’s an example from The Tonight Show Starring Jimmy Fallon.

SEO 225

SEO Social Media Blog Channel 225

Kissmetrics

MARCH 3, 2021

What are Google review summaries, and how do they impact consumers’ view of your brand? When you click on one example, the Google Knowledge Panel is displayed. Here’s an example of place topics in a Google review summary for a grocery store. They can also have an impact on SEO. First impressions matter.

SEO 295

SEO Social Media Consumer Information 295

Inflow Insights

SEPTEMBER 18, 2018

We recently wrote about why product reviews are essential for every eCommerce site : they boost conversions and can positively impact your organic SEO. In this post, we’ll explain what eCommerce sites need to know about review syndication from both an SEO and CRO perspective and how to ensure you’re implementing syndicated reviews correctly.

SEO 115

SEO Electronics Information Other 115

ChannelAdvisor

NOVEMBER 14, 2019

And that means consumers have the freedom to be extremely selective about the content they search for, read and purchase. . Website recommendations present a challenge that is not easily solved. Good recommendations on your site can drive performance both before and during site visits in a sustainable and scalable way.

Recommendation 45

Recommendation Blog SEO Clothing 45

Kissmetrics

NOVEMBER 6, 2020

Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Example #1: Rank your products higher in Amazon search. Your goal should be to improve Amazon SEO. Example #2: Promote your Amazon products on Amazon. Research and strategic recommendations.

Marketing 230

Marketing PPC SEO Social Media 230

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. For example, companies can see who abandoned their shopping cart and use that information to create an abandoned cart campaign. Our Recommendation. What Is Klaviyo?

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

lateshipment

OCTOBER 2, 2023

Tis’ the season for cheer and joy not only for consumers but also for merchants due to the surge in holiday sales. Improve SEO for holiday traffic Optimize your product pages descriptions and copies and create holiday specific landing pages. It takes time for the SEO to actually drive results. And it’s going nowhere.

eCommerce 130

eCommerce X-cart Shipping Costs Shipping 130

Retail TouchPoints

DECEMBER 10, 2021

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. Online shoppers still miss the engaging, in-store shopping experience.

Search Marketing 243

Search Marketing Consumer Books Marketing 243

Kissmetrics

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. In this article, I’ll take you through steps you can take to improve your skincare marketing strategy using examples from Skincare by Alana and other beauty industry leaders. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352

Marketing Social Media Improvements Events 352

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. It includes paid ads, which we covered in the previous section, as well as SEO, (or “ search engine optimization ”). Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

FEBRUARY 1, 2022

In fact, 97 percent of consumers look at reviews before making a purchase and 83 percent of people are more likely to trust a review instead of an ad. For example, one change might lower your conversion rate on the surface, but it might make the converting users spend more money. Perform an SEO Audit. Perform an SEO audit.

Improvements 245

Improvements Live Chat SEO eCommerce 245

Kissmetrics

SEPTEMBER 21, 2020

Guides’ additional content can increase your business’s visibility and make it easier for consumers to get the information they need. With most consumers heading online to search for local businesses, and mobile search on the rise, increased visibility is more critical than ever before. Becoming a Local Guide is simple.

Improvements 363

Improvements Payment Services SEO Information 363

Kissmetrics

DECEMBER 22, 2020

For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. consumers used coupons for shopping in 2020.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Kissmetrics

MAY 17, 2021

In this article, I’ll cover my top tips for picking a winning business name, show some examples of what a great business name looks like, and even let you in on a sneaky way to get a load of business name ideas fast. I recommend the following tips to make sure your business gets off to the best start possible. Just look at Apple.

Recommendation 268

Recommendation Shopify Operations SEO 268

Kissmetrics

MAY 7, 2021

Good SEO is about consistently taking care of the small details, and that’s exactly what Google Search Console errors allow you to do. Many website builders or plugins such as Yoast SEO help take care of schema for you, but sometimes, you might still see schema validation errors in your Google Search Console (GSC).

SEO 286

SEO WooCommerce Information Events 286

Lemonstand

SEPTEMBER 14, 2017

eCommerce websites can’t garner eCommerce SEO success without correctly handling navigation, internal linking, and other organizational aspects of site architecture. The right site architecture is necessary if you want to achieve your full SEO potential. Consumers appreciate it and it helps keep consumers on your site longer.

SEO 69

SEO eCommerce Shipping Costs Information 69

ROI Revolution

DECEMBER 13, 2022

Keep reading for the answers to these questions and more, as we cover all things schema-related for SEO and free and paid product listings. We’ll review some examples later in this post. While Google doesn’t require a specific format right now, John Mueller has stated that Google recommends JSON-LD for structured data.

SEO 78

SEO Recommendation Shipping Costs Merchant Services 78

Kissmetrics

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? I’ve written about local business marketing and local SEO before. Are you a local business that serves customers at a physical address?

Merchant Services 268

Merchant Services Payment Services Mobile Payments 268

Kissmetrics

APRIL 26, 2021

They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.

SEO 327

SEO Channel Subscription Social Media 327