Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. or Williamsburg, Brooklyn.

Social Media 305

Social Media Retail Events Channel 305

Kissmetrics

DECEMBER 26, 2020

You can’t talk about online event promotion without addressing the importance of your social media accounts. Not only do you get to post updates for your followers, but you’ll also get to participate in the Group feature on LinkedIn , which will be an invaluable tool in your promotion campaign. Promote Events on Facebook.

Events 363

Events Social Media Information Recommendation 363

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 273

Social Media Channel Technology Travel 273

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Media 286

Social Media X-cart Consumer Events 286

Retail TouchPoints

NOVEMBER 15, 2021

The company is aiming to commercialize its community features with new shopping tools within Facebook Groups and linked product recommendations, and also is expanding its livestream offerings with the testing of live shopping capabilities for creators. With more than 1.8

Recommendation 286

Recommendation Events Blog Information 286

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. For some consumers, holiday shopping isn’t simply on their radar right now. ”

Gifts 259

Gifts Social Media Shipping Costs Consumer 259

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 274

eCommerce Omnichannel Comparison Shopping Recommendation 274

retailnext

FEBRUARY 7, 2020

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Since social media is a popular place for product research, your content should be as engaging and persuasive as possible. Posts are the biggest and the most time-consuming thing. First stop, posts.

Social Media 52

Social Media Customer Retail Games 52

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5

Social Media 363

Social Media Blog Marketing Other 363

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Retail PPC Social Media 96

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

Social Media 285

Social Media Reference Recommendation Books 285

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

Social Media 311

Social Media Recommendation Other Download 311

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. That means speaking to our consumers the right way, meeting them where they are.

Consumer 228

Consumer Channel eCommerce Customer Experience 228

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 218

Customer Loyalty Customer Retail Shipping Costs 218

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 260

Marketing Food and Beverages Retail Consumer 260

Retail TouchPoints

MAY 7, 2024

As Meta’s Head of Monetization John Hegeman pointed out, 30% of the posts that Facebook users see in their feed every day are powered by the platform’s AI recommendation engine, and 50% of the content on Instagram is now powered by AI. AI already is having an impact well beyond advertising on Meta platforms.

Subscription 249

Subscription Recommendation Blog Improvements 249

Retail TouchPoints

AUGUST 2, 2023

Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. Three companies in the space — intimates brand ThirdLove , Shopify aggregator Win Brands Group and apparel brand U.S.

Omnichannel 242

Omnichannel Social Media Shopify Shipping Costs 242

Retail TouchPoints

DECEMBER 27, 2023

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Of the 30,000 new consumer products released each year, most of them fail. Most refer to the process as a sprint, and it is — except it’s the distance of a marathon. More effective promotions.

Improvements 249

Improvements Supplies Consumer Operations 249

lateshipment

OCTOBER 11, 2023

Deloitte) An average consumer is set to hit $1,430 on an average during the holidays. Salesforce) If consumers are ready to open their wallets and splurge admist inflation, e-commerce brands should use this opportunity to make the most of it. Improve site search optimisation and product recommendations for the holidays.

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% To determine which method will work best for each consumer, retailers must pay close attention to customer data.

Small Business Retail 235

Small Business Retail Marketing Retail Social Media 235

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 268

Omnichannel Retail Mobile Social Media 268

Retail TouchPoints

DECEMBER 2, 2021

Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve

Social Media 237

Social Media Merchant Services Recommendation Shopify 237

Retail TouchPoints

AUGUST 1, 2022

“We are looking forward to exploring these new avenues within TikTok,” said Michele Laikowski, Head of Social Media at Barnes & Noble in a statement. It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. The Back Story of #BookTok.

Books 268

Books Social Media eCommerce Recommendation 268

BigCommerce

FEBRUARY 1, 2018

Conducting keyword research will tell you what consumers are searching for all over the world. View search volume results to target a specific, relevant keyword and group. I also browse additional recommended or related keywords and find a whole new group of terms I should also target. Social media copy.

Marketing 354

Marketing Social Media eCommerce Arts 354

Kissmetrics

JANUARY 17, 2022

This is a technique marketers use to divide their list into smaller groups or segments. For example: they personalize subject lines companies send them to welcome new customers and acknowledge orders they target consumers who’ve abandoned carts. Product Recommendations. There are four main types of personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

AcquireConvert

DECEMBER 15, 2020

That’s where social commerce and group buying comes in. The question becomes not if you need to market, but how to make your marketing efforts and sales cost-effective for both merchants and consumers. That’s where group buying and social commerce come in to radically reduce your advertising budget in favor of social commerce.

Shopify 66

Shopify Merchant Services eCommerce Social Media 66

Kissmetrics

DECEMBER 22, 2020

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Kissmetrics

JANUARY 26, 2021

Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists. As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. You’ll find an inbox and an option to send group DMs there, too.

Channel 316

Channel Games Download Social Media 316

Groove

JANUARY 19, 2022

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. The majority of today’s consumers are bombarded with marketing emails from a multitude of brands.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

JULY 1, 2021

No, of course not; we still need them in place for various legitimate reasons, i.e., ensuring drug companies do not take advantage or lie to their customers or overstep consumer privacy civil rights. Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited. Here is the problem.

Customer Loyalty 183

Customer Loyalty Customer X-cart Customer Retention 183

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 277

eCommerce Travel Social Media Consumer 277

Email Audience

JUNE 21, 2023

So, you’ve probably heard the terms “consumer” and “customer” thrown around a lot, right? In this article, we’re going to help clear up any confusion you might have about consumers and customers, and why it’s crucial for businesses to treat them differently. ” Well, not always!

Consumer 59

Consumer Customer Toys Article 59

365 Retail

MAY 30, 2023

As digital natives, Gen Z – those aged 10 to 25 – have been surrounded by technology, social media, mobile devices, and the internet their entire lives. So, as this tech-savvy generation continues to consume the most content, what do they really look for in a mobile app? Social Media Integration With 1.3

Mobile 73

Mobile Social Media Technology Information 73

Retail TouchPoints

NOVEMBER 7, 2022

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the height of COVID, meaning she had the keys to the kingdom when it came to paper towels, toilet paper, hand sanitizer and all those humble essentials that were in such short supply.

Beauty and Health 264

Beauty and Health Supplies Consumer Social Media 264