Groove
APRIL 1, 2022
Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.
Retail TouchPoints
DECEMBER 8, 2023
This branded apparel — or merch, as it’s more commonly called — sent consumers into a frenzy. The key to consumers’ hearts lies in the merch partner you choose. While you may not be shipping products worldwide, the benefit of an international company is its extensive network of suppliers, sourcing and tools.
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Retail TouchPoints
NOVEMBER 9, 2020
Simply put, consumers are craving convenient and valuable retail experiences, and today’s pandemic has been a catalyst for the rapid acceleration of this global trend. Because now more than ever, prioritizing and truly providing recurring value to consumers is critical to getting a leg up on the competition.
Email Audience
OCTOBER 21, 2021
Where consumers are almost glued to their phones, the importance of using all the channels at your disposal to the fullest for your business has never been clearer. SMS messaging is a powerful tool for marketing. Here are 38 of the most important SMS marketing stats that will blow your mind. SMS marketing statistics: 1.
Retail TouchPoints
AUGUST 8, 2022
The pandemic hit the fashion rental company hard as homebound consumers opted not to refresh their wardrobes. Since then, the bumps seem to be smoothing out, helped by the fact that consumers are back at work and weddings again. Attracting Top Talent in a Tight Labor Market.
ESW
NOVEMBER 26, 2018
There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.
Retail TouchPoints
NOVEMBER 29, 2021
Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. According to WalletHub, the top five most popular gift cards among American consumers (in descending order) are: Amazon; Visa; Walmart; Target; and Starbucks.
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