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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The solution also includes a proprietary value-tracking capability.

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What to Consider When Incorporating AI into Your Retail Business

Retail TouchPoints

This is true both for the data used by the AI tool developer to pre-train the AI tools used by the retailer, and for data ingested, used or shared by the retailer through its own use of the tool. The potential utility of biometric data to retailers is wide-ranging. In December 2023, the U.S.

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Where COVID-19 Forced Online Retailers to Change Their Prices

Wiser

and Canada has drastically changed the relationship between retailer and consumer. By mid-March, nearly all brick-and-mortar retailers had closed locations or reduced hours, while people stopped congregating in public and began spending more time at home. Sports & Outdoors. Sports & Outdoors (-11.50%).

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Engaging Strategies to Heat Up Your Summer Marketing

UpSellIt

As summer emerges, shoppers look for ways to enjoy the season through outdoor activities and festivities. Whether it’s gearing up for backyard barbecues, preparing for music festivals, or getting ready for beach vacations, consumers are on the lookout for products that enhance their summer experiences. billion by 2025.

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The Architecture of Social Retailing

Retail TouchPoints

It’s no surprise that the pandemic accelerated the decline of brick-and-mortar retail stores in favor of the convenience of online shopping. Amazon and other online retailers are essentially logistics companies that have become today’s consumer interface to deliver goods to your front door within hours. Convenient?

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Amazon Remains Cheapest Place to Shop Even as Inflation Drives up Prices, but Walmart’s Closing in

Retail TouchPoints

And yet it looks like consumers are still willing to spend — overall retail sales in October were up 1.7% (seasonally adjusted from September), and up 16.3% With inflation at its highest levels in three decades, consumers are beginning to feel the impact. Prices at online retailers rose again in October and are up 5.5%

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UK Retail Sector Witnesses Modest Growth Amid Surge in Online Sales and Fuel Retail

365 Retail

The growth in May was driven by strong performance in the non-store retailing sector, which saw sales volumes increase by a robust 2.7%. This surge was fuelled by online retailers who experienced a sharp uptick in sales of outdoor-related goods and summer clothing.

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