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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. The “Cold Start Problem” asks how personalized experiences can be offered to consumers who are anonymous or first-time users. Personalization with Privacy.

eCommerce 230
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Data Privacy Concerns Usher in New Era of Hyper-Personalization

Retail TouchPoints

Privacy has always been a hot topic, but recently temperatures have been rising. Because big tech has seen the writing on the wall, two of the biggest sources of consumer data — Apple and Google — have taken it upon themselves to give consumers more control over the use of their personal data. Beginning with iOS 14.5,

Consumer 239
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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

Retail TouchPoints

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. privacy changes. Doe Lashes .

Channel 245
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WWDC: Apple Continues to Up the Ante on Experience with Privacy Leading

Forrester eCommerce

Apple is: Leveraging privacy as a differentiator across devices, software and services. It is doing more processing locally, storing more data locally and giving consumers not only more […]. Experiences are faster, more nimble, private, secure, personal and more. This includes Apple’s foray into Identity.

Consumer 318
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What to Consider When Incorporating AI into Your Retail Business

Retail TouchPoints

When contemplating whether and how to incorporate AI into their business, retailers should consider the following: Privacy concerns. Virtual try-on technologies that allow consumers to see themselves wearing an item before making a purchase are interesting but complicated. AI’s value lies in the wealth of data that powers its insights.

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‘Tech Tipping’ is Angering Consumers. Here’s How to do it Right.

Retail TouchPoints

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. For instance, most consumers are willing to tip at restaurants for table service and food delivery.

Consumer 180
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Best Knowledge Base Software

Kissmetrics

Considering the modern world we live in, what better way to leverage knowledge than with knowledge base software. This type of software tool helps answer any doubts users have before they become paying customers. But the question remains: What is the best knowledge base software in the market right now?

Article 215