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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

They’re likely also emphasizing continual training of new employees, as the retail industry can be quite fickle and turnover is often high. According to a PwC survey , employees who partake in VR training train 4X faster than those who train in a classroom, and are 275% more confident to apply skills learned after training.

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up to speed on every high-tech element blinking, beeping and buzzing in the latest washing machine or dryer — but it’s essential. The 10 stores where associates received the mobile-delivered training saw a 26.2%

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Dollar General Chooses New Solution to Enhance Training During Hiring Surge

Retail TouchPoints

To help onboard and guide both new and current employees, the retailer has entered an employee training partnership with Axonify. The Axonify platform delivers training to associates’ device of choice, including personal smartphones. Traditional methods just don’t do that.

Supplies 306
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Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Forrester eCommerce

He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Daniel Kahneman was an unlikely economist. Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled.

Consumer 217
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‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers 

Retail TouchPoints

“We’ve gone from a world with very limited distribution channels, a limited set of brands and a limited number of channels in which you could communicate with consumers to this kind of unbounded new economy. Shoppers are now trained to expect innovation in any and every category. It doesn’t matter the category.

Consumer 325
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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. Culture shapes consumer motivations, deliberation styles and decision-making, affecting every stage of the customer journey. American consumers, even those in the top 1% of wealth, are more focused on saving.

Consumer 290
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Robotics Provider Creates Academy for Training Retail Associates and Support Vendors

Retail TouchPoints

Alert Innovation will launch a training and career development organization focused on its Alphabot robotics solution, offering interactive programs covering topics including safety, basic operation, troubleshooting, preventive maintenance, overall system management and detailed servicing for experts.

Retail 165