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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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How to Put an End to Data Breaches Involving Sensitive Customer Data

Retail TouchPoints

Data breaches pose a significant risk to digital retailers, leading to lost customer trust and potentially far worse. Whether it’s malicious code placed on a checkout page or a clever phishing attack, hackers will find a way to siphon off sensitive customer data.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A Company’s Obligation to Securing its Own Systems On top of data privacy, companies must demonstrate a commitment to maintaining multiple layers of security to protect their customersdata from threat actors. For many companies, it is not a matter of “if” there is a data breach, but when.

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Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

RTP blog

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customersdata. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

The essence and approach of this model and technology can be extrapolated and applied to different industries and technologies. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. trillion in value.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

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Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Retail TouchPoints

Data is Ecommerce’s Best Friend These strategies are key because, in a world powered by AI, having a data advantage is how you get ahead of the competition. Ecommerce marketers must learn how to leverage first-party data effectively or risk being outmanoeuvred by those that do.