Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

Liveintent

NOVEMBER 17, 2020

Here’s what you need to know to stay ahead of the game with your holiday marketing. With more attention on devices, more audiences spend time reading email newsletters. Additionally, 71% of publishers are leveraging email newsletters to increase acquisition after noticing increases in engagement.

Marketing 71

Marketing eCommerce Subscription Gifts 71

ChannelAdvisor

SEPTEMBER 30, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. As a seller, there’s no doubt you know the importance of a healthy product data feed. Customer data platforms (CDPs). Have generational digital usage habits affected your marketing strategies? Spotlight on Success. Unified commerce.

eCommerce 55

eCommerce Webinar Beauty and Health Outdoor 55

Retail TouchPoints

JANUARY 12, 2023

The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

Consumer 289

Consumer Food and Beverages Beauty and Health Toys 289

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

365 Retail

APRIL 20, 2024

“This can be challenging in the case of in-store customers who might not be opted in to email newsletters or other communications. The result – retailers spend money re-acquiring the same customers repeatedly and lose margins on one-size-fits-all sales.”

Technology 57

Technology Retail Customer Retention Customer Data 57

ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Are you experimenting with new digital marketing strategies? Everywhere you turn, someone is preaching the importance of data in improving the customer experience. Summer Planning (and Beyond). Are you thinking of exploring a new marketplace?

eCommerce 40

eCommerce Webinar eCommerce Platforms Multi-channel 40

ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Are you experimenting with new digital marketing strategies? Everywhere you turn, someone is preaching the importance of data in improving the customer experience. Summer Planning (and Beyond). Are you thinking of exploring a new marketplace?

eCommerce 40

eCommerce Webinar eCommerce Platforms Multi-channel 40

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content. Sounds cool?

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Are you experimenting with new digital marketing strategies? Everywhere you turn, someone is preaching the importance of data in improving the customer experience. Summer Planning (and Beyond). Are you thinking of exploring a new marketplace?

eCommerce 45

eCommerce Webinar eCommerce Platforms Multi-channel 45

ESW

JULY 14, 2023

Brands need to interpret their customer data accurately so that inactive customers can be placed in the right win-back outreach sequence. In addition, reengagement efforts are prime opportunities to reinforce the authentic brand value proposition that first attracted that customer.

Customer 78

Customer Apparel Customer Data eCommerce 78

Email Audience

APRIL 22, 2022

Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why investing in email marketing is a good idea for your business. Email marketing isn’t going anywhere.

Marketing 59

Marketing Social Media Article Definition 59

Optimizely

MAY 30, 2019

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. Subscribed to your newsletter. How can marketers use this model to improve campaign ROI?

Article 170

Article Blog Social Media Events 170

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Powerinbox

OCTOBER 4, 2020

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions. What is multichannel advertising?

Multichannel 45

Multichannel Marketing Social Media Omnichannel 45

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. …and much more.

Customer 250

Customer B2C Social Media Improvements 250

Liveintent

NOVEMBER 15, 2021

Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. A lookalike audience is an audience of new potential customers who have yet to purchase with your brand but are likely customers based on attributes shared with your best customers.

Customer 71

Customer Channel Consumer Customer Data 71

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 74

Marketing Customer Loyalty Customer Retention Social Media 74

Groove

NOVEMBER 25, 2019

HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. The Evolution of Inbound Marketing. HubSpot Tools.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Optimizely

NOVEMBER 23, 2017

They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. As a B2C marketer, this should worry you. Luckily, it’s not the only way to get your customers to opt in. Customers can go back, look at the products they’ve considered, and make an informed choice.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

Liveintent

NOVEMBER 15, 2021

Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. A lookalike audience is an audience of new potential customers who have yet to purchase with your brand but are likely customers based on attributes shared with your best customers.

Customer 71

Customer Channel Management Consumer 71

Optimizely

JUNE 29, 2017

Razorgator is based in California, has over 1 million customers, and has sold over 3.5 Although the Razorgator team was already achieving growth by making the most of their existing email marketing technology, they knew it was limiting their potential to do even more. million tickets to more than 250,000 events. The Problem.

B2C 150

B2C Events Channel Customer Data 150

Liveintent

JANUARY 11, 2022

” That’s because — with the upcoming deprecation of third-party cookies and major changes in the programmatic marketing landscape — testing will be crucial to survival. Parker hopes to see more marketers normalize education in programmatic. ” Why have email newsletters become so popular again?

Games 71

Games Consumer Channel Marketing 71

Groove

DECEMBER 6, 2021

Email Marketing is the process of building a list of interested contacts, and sending them engaging content related to your products or services. It is a common mistake for new email marketers to feel that they need to build a large list before sending any marketing emails. Database Maintenance.

Information 195

Information Mobile Marketing BigCommerce 195

Email Audience

FEBRUARY 28, 2020

Marketers and salesquickly caught on. The Data Protection Act of 1998 ensured that email marketing campaigns need to include an opt-out link by law. With time, marketers realized doing bulk email right, wasn’t so simple. With time, marketers realized doing bulk email right, wasn’t so simple.

Events 104

Events Games Channel Webinar 104

Liveintent

DECEMBER 20, 2021

Now that the third-party cookie is going away, email has also emerged as a lifeline for publishers and advertisers, serving as the foundation for their first-party data strategies and performance marketing efforts. Once third-party cookies disappear, marketers will be left with a huge identity problem.

Social Media 126

Social Media Customer Data Marketing Customer 126

Liveintent

JANUARY 20, 2021

No one can look back and say, “Remember how we pivoted our email newsletter and social media strategy during the Spanish Flu? ” So we look to each other, our consumers, and market behaviors to make the most informed decisions possible, even without quite knowing what comes next. Let’s just do that.”

Books 71

Books Social Media Webinar Customer Data 71

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? Collect information about customers' interests, activities, and preferences to understand their needs.

Customer 71

Customer Shopping Carts Shipping Costs Subscription 71

lateshipment

JANUARY 17, 2023

Paying attention to growing trends can help you boost your business’s bottom line and ensure you’re not left behind, which is increasingly important in today’s competitive market. It’s 2023, CX is no longer about just customer experiences but “customized experiences”. This puts a focus on customer data security in 2023.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

BigCommerce

SEPTEMBER 14, 2018

Which customer expectations are changing. How to design and optimize your website and its marketing. Does it give you the leverage to increase customer lifetime value? We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Optimizely

JUNE 6, 2017

A shopper who hasn’t engaged with your brand in a year or more needs to be marketed to differently than a shopper who’s only been quiet for a month or two, and the same goes for one-time buyers vs. once-loyal customers, or even a customer who repeatedly bought pants vs. one that bought kitchenware.

Mobile 170

Mobile Channel Reference Customer 170

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases. Pros: Multi-channel marketing capabilities.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

Smile.io

MAY 15, 2024

There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Adding points, VIP, or referral programs with Smile.io Examples included.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

Omnisend

MAY 31, 2023

It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. Since Dotdigital is not transparent with its pricing, many marketers prefer alternatives like Omnisend and Brevo. 5 Omnisend is a powerful omnichannel marketing automation tool.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The key is finding the right email marketing service.

Marketing 362

Marketing Multi-channel B2B Management 362